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Your Future is Participation. Here's Why

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Your future is participation and here’s why Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin  


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“It always seems impossible until it’s done.” – Nelson Mandela


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FINDING PURPOSE AND DESTINATION


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3 questions you need to be asking


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Do you really know what your customers think about you?


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Do you know which customer emotions are key to your future growth?


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Who do your customers want you to become?


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THE AGE OF INNOVATION DISRUPTION


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Marketers don’t define innovation, customers do


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OWNS NO REAL ESTATE


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OWNS NO TELCO INFRASTRUCTURE


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OWNS NO TAXIS


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CARRIES NO INVENTORY


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1. BENEFIT APPS BUILDS NO


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CREATES NO CONTENT


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New kids on the block


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TRANSACTIONS WITH NO 3RD PARTY


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MAYONNAISSE WITH NO EGGS


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BANKING WITH NO INFRASTRUCTURE


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ENTERPRISE COMMUNICATION WITH NO EMAIL


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The age of the great disruption


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FROM ADWORDS TO THE FUTURE OF MOBILITY


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FROM PAYPAL TO SUPERSONIC TRAINS


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DISRUPTING THE ENERGY UTILITY INDUSTRY


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Let’s get back to today


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MAKING BUSINESS MORE HUMAN


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70% of your employees are disengaged SOURCE: GALLUP


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$450B cost to employers in productivity (USA) SOURCE: GALLUP


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Compensation attracts talent but has limited impact on employee participation and effort SOURCE: GALLUP


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You can begin your search for the right innovation by taking a long hard look in the mirror


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PARTICIPATION COMMERCE SYSTEM


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76% of new FMCG product launches never survive the first year of their marketing cycle SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014


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Re-imagination of products, services, operations, KPI’s


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DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES


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COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES


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INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION


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EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES


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WHAT IS BETTER? PARTICIPATION COMMERCE™


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Procurement • Supply Chain Human Resources • Customers PARTICIPATION COMMERCE Services • Logistics Communications • Consumers


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A network gives you reach TED RUBIN


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A community gives you power TED RUBIN


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THE LIGHT AT THE END OF THE TUNNEL


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Great innovators ask impossible questions


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5 recommendations


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1. RELEVANCE Don’t just ride shifts in culture, contribute to them.


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2. EQ Tapping in to your customers emotional needs is one of the keys to your future growth and survival.


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3. PEOPLE Find the people who are doing what you need and make them part of your team.


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4. CUSTOMERS Embed the customer in your entire business ecosystem, not just marketing.


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5. PARTICIPATION Co-create products and services that your customers and advocates want to talk about, share and buy.


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“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group


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Grab me at the break AND LET’S CONNECT


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THANK YOU @stevejennings1 steve@betterventures.co www.betterventures.co #betterparticipation


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