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Your future is participation and here’s why Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin
“It always seems impossible until it’s done.” – Nelson Mandela
FINDING PURPOSE AND DESTINATION
3 questions you need to be asking
Do you really know what your customers think about you?
Do you know which customer emotions are key to your future growth?
Who do your customers want you to become?
THE AGE OF INNOVATION DISRUPTION
Marketers don’t define innovation, customers do
OWNS NO REAL ESTATE
OWNS NO TELCO INFRASTRUCTURE
OWNS NO TAXIS
CARRIES NO INVENTORY
1. BENEFIT APPS BUILDS NO
CREATES NO CONTENT
New kids on the block
TRANSACTIONS WITH NO 3RD PARTY
MAYONNAISSE WITH NO EGGS
BANKING WITH NO INFRASTRUCTURE
ENTERPRISE COMMUNICATION WITH NO EMAIL
The age of the great disruption
FROM ADWORDS TO THE FUTURE OF MOBILITY
FROM PAYPAL TO SUPERSONIC TRAINS
DISRUPTING THE ENERGY UTILITY INDUSTRY
Let’s get back to today
MAKING BUSINESS MORE HUMAN
70% of your employees are disengaged SOURCE: GALLUP
$450B cost to employers in productivity (USA) SOURCE: GALLUP
Compensation attracts talent but has limited impact on employee participation and effort SOURCE: GALLUP
You can begin your search for the right innovation by taking a long hard look in the mirror
PARTICIPATION COMMERCE SYSTEM
76% of new FMCG product launches never survive the first year of their marketing cycle SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014
Re-imagination of products, services, operations, KPI’s
DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
WHAT IS BETTER? PARTICIPATION COMMERCE™
Procurement • Supply Chain Human Resources • Customers PARTICIPATION COMMERCE Services • Logistics Communications • Consumers
A network gives you reach TED RUBIN
A community gives you power TED RUBIN
THE LIGHT AT THE END OF THE TUNNEL
Great innovators ask impossible questions
1. RELEVANCE Don’t just ride shifts in culture, contribute to them.
2. EQ Tapping in to your customers emotional needs is one of the keys to your future growth and survival.
3. PEOPLE Find the people who are doing what you need and make them part of your team.
4. CUSTOMERS Embed the customer in your entire business ecosystem, not just marketing.
5. PARTICIPATION Co-create products and services that your customers and advocates want to talk about, share and buy.
“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group
Grab me at the break AND LET’S CONNECT
THANK YOU @stevejennings1 firstname.lastname@example.org www.betterventures.co #betterparticipation