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3 Hiring Hacks to Up your 2016 Recruiting Game

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3 Hiring Hacks to Up Your 2016 Recruiting Game #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Webinar Tips for Attendees •  You can connect to audio using your computer’s microphone and speakers. •  Or, you may select “Use Telephone” after joining the Webinar. •  All lines will be muted to avoid background noise. •  You can ask questions at any time by typing them into the Questions Pane. #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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#GDChat #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Featured Speaker Mallory Brown Associate Marketing Manager Glassdoor Twitter: @MalloryPorterB #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Agenda •  Analyze data and establish benchmarks •  Adopt a marketer firstmentality •  Optimize candidate experience #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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1. Analyze Data and Establish Benchmarks #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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1. Analyze: Compare Your Plan Vs. Actual •  Did you hit major hiring goals? Quarterly and annually? •  What story does the data tell? •  What proof points will show whether changes are working as we move into 2016? #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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1. Analyze: Leverage Data •  Tap into trends in traffic and ratings •  What devices are your candidates using? •  How long do they stay? •  Where are they dropping off? •  What is your competition doing? #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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1. Establish 2016 Benchmarks “Measure what matters based on your company culture and processes.” - Jennifer Jones Newbill, Dell •  Career site traffic and engagement •  Brand awareness •  Time to hire •  Quality of candidates (app to hire ratio can be useful here) •  Source of hire •  Cost per hire •  # of interview touches •  candidate experience feedback •  Referrals #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: SEO •  Use words people search for •  Be specific about skills •  Use and carefully title images #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: Define Your Audience •  Define your diversity efforts •  Target candidate demographics •  Tap into the mindset of current employees •  Tailor to your audience #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors •  Encourage employees to wear company gear and interact on social •  Involve employees in the hiring process #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality Employee referrals are the #1 SOURCE for quality new hires Source: Staffing.org Referral candidates are 5X #GDChat more likely to get hired than other candidates Source: ERE Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors 1 2 Communicate the Importance 3 Incentive 4 Train 5 #GDChat Encourage Make It Easy Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors •  Encourage viral photos and videos in all departments •  Show the real “you” on a career blog or through social posts •  Let employees be who they are #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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3. Optimize Candidate Experience #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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3. Optimize Candidate Experience •  Career page •  Application process •  Interview process •  Follow up process •  Social presence #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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3. Optimize Candidate Experience: Treat Candidates Like Customers •  Get the inside scoop from new hires •  Learn from and respond to feedback •  Provide a human touch #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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3. Optimize Candidate Experience Transparency 96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014) #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Questions? #GDChat Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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