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“Let's stop killing creativity.”

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“Let's stop killing creativity.”


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You're told from an early age if you work hard at school ... You're told from an early age if you work hard at school ...


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...you'll be rewarded with a job.


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There's no guarantee any more.


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In 1870 the first 'free for all' education system was set up based on Maths, Languages and Science... How did we get here?


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...to supply workers that met the demands of the Industrial Revolution. ...to supply workers that met the demands of the Industrial Revolution.


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Ford later created the Assembly line, paying twice the average wage.


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...and for a long time standardised production worked well...


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...in offices too.


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But now we don't just need people with skills in academic subjects


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We also need creativity We also need creativity


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The GOOD NEWS: 98% of children aged 3-5 passed NASA creativity test at GENIUS LEVEL Source: Beth Jarman & Dr. George Land N=1,500


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The BAD NEWS? The same children were tested 10 years later. Only 12% passed at GENIUS level this time. Source: Beth Jarman & Dr. George Land N=1,500


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We are sucking the creativity out of our children


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Most parents and teachers will focus time on children's weaknesses Source: Gallup


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Instead of helping them develop their strengths


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Yes, we still need people that are brilliant at maths and science...


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...but there are people just as brilliant that aren't academic.


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Embrace and encourage diversity & curiosity


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It's how Australia can stop industries collapsing...and create new ones It's how Australia can stop industries collapsing...and create new ones


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If your business wants people who can come up with new ideas and challenge the status quo...


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...first identify the strengths of your team & embrace them. (it's not that as hard as you may think)


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“You don't have to be good at everything. Play to your strengths.”


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“You don't have to be good at everything. Play to your strengths.”


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Out Now.


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