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The Value of Tribal Knowledge and Strategies to Increase Adoption
The world has become a giant network
Fasterresponses Personalized service Betterexperiences Your customers expect more.
Yet, we continue to work like we always have
Today I Learned Assess my organization’s social maturity Effectively Work Out Loud Enable business value without being disruptive
My name is…Challenging the status quo Kanwal Khipple Founder, Principal Consultant Creative Lead World’s 1st Office 365 based intranet and award winner (Nielson Norman 2014). Jen Burke Project & Process Development Manager The Travel Corporation
You’ll love the way we work. Together. User Experience Business Strategy Technology Architecture
Share is the new save
Social Maturity Crawl. Walk. Run.
Evolution of Social Mediums IM Email Phone Voice & Video Social Networking 1 to Many
Work like a network? Awareness and embracing a new approach Social doesn’t equal slacking Open doesn’t equal insecure Publish then perfect Authoritative content is not the only kind that offers value
Don’t over think social
Diffusion of “Social” Innovations
How does your organization rank?
The point is to extract learning FROM work, not impose more work
Adoption Model Baseline - define where you are currently and objectives for improvements Plan a Pilot - prioritize social capabilities and define training, pilot and standards Training & Piloting - introduce non-disruptive social capabilities with greatest potential value Launch and Drive Success – communicate effectively on purpose and value Adapt and Iterate - collect metrics, tweak processes as required and integrate into how you operate
Employee Connectedness Culture Initiatives Sharing Industry Articles & News Replace Meetings Team & Department FAQ Sharing Employee Recognition Streamlining Any Business-Related Function or Task Co-Authoring Content Sharing Best Practices
If what you’re doing isn’t worth sharing, then why are you doing it?
“Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Transforming Culture + Deploying Technology
Work Out Loud Loud. LOUDer. LOUDER.
Social communities leverage an increasingly expensive asset – people – by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Rachel Happe
Which Communities, When?
When to Work Out Loud
Be your Organization’s Intraprenuer
Yammer & The Travel Corporation Case Study
Introducing…Sharing our story Jen Burke Project & Process Development Manager The Travel Corporation
Who We Are 3025 Yammer Users 25+ companies globally 600+ Yammer Groups The Travel Corporation
Why Yammer? One application for global communications. Best solution to build our social business & improve business agility. Quick to implement.
Adoption Plan Used Yammer’s ‘Quick Launch’ plan. Executive and HR buy in. Yambassadors Team in every office. Made it easy to reach for help. Made it fun!
Our Journey So far? Gave us the business agility & social business we needed. Has become imbedded into business. Continuous quarterly health checks. Helped with our company culture. Part of our normal work life.
Enable Business Value GO where the community is.
Culture Move from Command and Control to Network: Open, Fluid, Fast
Work like a network.
Come For The Content, Stay For The Community
#worklikeanetwork Inside Communication, 2012
Deciding Factor for ESN?
Impact of ESN?
Ways to Drive Business Value Encourage Sharing Capture Knowledge Lunch and Learns Yambassadors Praise an employee Enable Action Empower Employees Post an idea and ask for feedback Start a group
If everyone in the team narrated their work openly, we wouldn’t need any meetings to assess project status and we would gain a lot of time. Jerden Sangers
Today I Learned Where my company is in their social maturity How to effectively Work Out Loud Can I enable business value without being disruptive
Got Yammer! Now what? Week 1 – motivate and engage the existing community Week 2 – recruit and engage new employees Week 3 – showcase the organization, network and people Week 4 – discuss what matters
Yammer Feature Cheat Sheet
Cultivate relationships As in any good relationship, your followers require care and attention. Follow the five-step adoption model in this presentation to deliver high-quality content that addresses member needs and you‘ll not only grow your community, but also forge bonds and foster honest conversations with potential customers. Thanks for listening, and happy posting!
Thank You Kanwal Khipple kanwal@2toLead.com 416-888-7777
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