Out of the Silos and Into the Farm

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Marli Mesibov September 7, 2014 Out of the Silos and Into the Farm

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Boston-based content strategist Marli Mesibov @marsinthestars UX specialist What does collaboration do for us?

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@marsinthestars Successful projects are run by effective, collaborative teams.

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art classes mathletes choir speech and debate studying track and field Getting through school

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UX development marketing SEO visual design UI interaction design Driving the customer experience

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Your design doesn’t fit my content. Your content doesn’t fit my design! Development didn’t consider us at all!! It must be his fault. Let’s go get him!

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The customer experience conveyor belt Research Functionality Content Visual design Development

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@marsinthestars A conveyor belt process results in a fragmented UX.

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The triangle of success collaboration agile UX

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Week 1 Week 2 Week 3 Week 4 Waterfall methodology Agile methodology functionality content design development Iterations: 1 2 3 4 5

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Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more -The Agile Manifesto

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The 12 Agile Principles 1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 2. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.

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The 12 Agile Principles 3. Deliver working software frequently, from a couple of weeks to a couple of months with a preference to the shorter timescale. 4. Business people and developers must work together daily throughout the project.

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The 12 Agile Principles 5. Build projects around motivated individuals; give them the environment and support they need, and trust them to get the job done. 6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

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The 12 Agile Principles 7. Working software is the primary measure of progress. 8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.

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The 12 Agile Principles 9. Continuous attention to technical excellence and good design enhances agility. 10. Simplicity – the art of maximizing the amount of work not done – is essential.

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The 12 Agile Principles 11. The best architectures, requirements, and designs emerge from self-organizing teams. 12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

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Collaboration in 3 easy steps Keep your eye on the prize Set expectations Magic words: “I don’t know”

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Keep your eye on the prize

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“Different people like to work in different ways. To get the most out of your team, you have to respect and value that diversity.” – Deborah Holstein, Marketing Profs

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Set expectations

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Plan for success: Set a plan in advance Touch base often Write down what is said “Being busy does not always mean real work.” – Thomas Edison

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Magic words: “I don’t know” I Don’t Know

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What makes someone a valuable team member? Experience Knowledge Creativity Subject-area expertise

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“The best UX design seems to be coming from designers implementing a ‘release early, release often’ mind set… It favors responsiveness and nimbleness… and for most enterprises [is] incredibly difficult to do.” - Jon Lax

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We will build intuitive user experiences. We will develop usable guidelines and strategies. We will adapt to agile methodology. We will increase cross-team collaboration. -my UX manifesto

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The 5 Content Strategy Principles 1. Conduct research before the first sprint begins. 2. Create a minimum viable content strategy. Prioritize the most effective and valuable elements.

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The 5 Content Strategy Principles 3. Prepare for spontaneity. 4. Take advantage of iterations to try new things. 5. Try out pair programming.

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“When you decided to become a designer, you accepted the role of gatekeeper with it. You are responsible for what you put into the world, and for its effects upon that world.” - Michael Montiero

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Thank you! @marsinthestars