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45-Minute Crash Course: Free vs. Paid Tools on LinkedIn [Webcast]

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45-Minute Crash Course: Free vs. Paid Tools on LinkedIn Tuesday, September 15th – starting at 11am PT #Staffing #HiretoWin


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Michael Shamshoian Account Executive


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What we’ll cover in the next 35 minutes 1 Explain the recent changes made to LinkedIn.com 2 Share tips on making the most of free tools on LinkedIn 3 Conduct a live demo of LinkedIn Recruiter, a powerful tool that helps you quickly find the right candidate 4 Give a quick preview of how you can promote your job openings and market at scale to source new clients


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Recent changes to LinkedIn.com


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Recent changes to LinkedIn.com Visibility increase Visibility increased to include 3rd degree connections Commercial Usage Limit A limit on the amount of searching members can do in a commercial capacity on LinkedIn.com


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Capitalize on the changes Boolean searching 7


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Boolean searching Improve effectiveness and efficiency AND finance AND accounting OR finance OR accounting NOT finance NOT accounting “” () finance AND “project manager” (manager OR director) AND (java OR C+)


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Make the most of free tools LinkedIn 9


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1 Add a professional photo 14x More likely to be viewed if you have photo


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2 Write an attentiongrabbing headline Explain what it is you do Show your passion and value


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3 Draft a compelling summary 40 words or more – about you Include keywords, not buzzwords Write for your target audience


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4 Add a company overview & your role specifics 12x More likely to be viewed if have more than 1 position listed


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Your professional brand doesn’t stop at your profile Your network Industry news Groups Companies


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Building a LinkedIn Company Page


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Company page basics Visit linkedin.com/company/add/show to get started Creating a page is easy Add a company logo, banner image and description. Speak to your target audiences Make sure your content resonates with both clients and candidates. Speak to your target audiences Think search keywords or SEO when you’re listing your specialities. 16


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3 company pages we love 17


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% 100 Followers are 100% more likely to respond to an InMail 18


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% 79 79% of members are interested in job opportunities from companies they are following 19


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% 61 Members are 61% more likely to share information as a result of following your company 20


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Maximize efficiency with paid tools


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Live demo of LinkedIn Recruiter


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Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Java Engineer Project Manager Java Architect XYZ Staffing XYZ Staffing XYZ Staffing Sr. Java Engineer Program Manager Java Architect Amazon Gap Inc. Bank of America More applicants on LinkedIn find jobs through automated recommendations than search 23


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Market to the masses Sponsor Updates on LinkedIn Sponsored Updates: One of the most targeted ad products on LinkedIn Desktop click-through rates on LinkedIn are 10x as high as traditional display ads. Content generates 6x more engagement than jobs. 24


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Get in front of a broader audience Share relevant content, at the right time, to the right people 25


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Consider the member experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company 26


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Questions ?


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Next Steps  Check out the LinkedIn Company Page help center – get started!  Download the Boolean search & profile tip sheets  Take a look at our Recruiting & Staffing Page: business.linkedin.com/talent-solutions/staffing-agencies 28


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Thank you! 2015 ©2014 LinkedIn Corporation. All Rights Reserved.


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