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The Talent War: Reputation Over Resume

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REPUTATION > RÉSUMÉ @LeslieBradshaw @madebymany ||#DoLeader #INBOUND15


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a lot of things look good on paper


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my ex


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most political & economic systems


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thoughts from “thought leaders”


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all the employees you’ve ever fired


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if we can’t trust what’s on paper or online, then what do we do?


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let’s first look at it metaphorically, then break it down tactically


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farming plant } till weed water harvest sell prune replant / store lie fallow


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your craft heads down } mindset reboot practice significant outcome repeat patience speak / share mentor


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“…you can’t always be in a season of harvest.” —Joel Orsteen


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“Better to be known as a do leader than recognized as a thought leader.” —Leslie Bradshaw


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tactically, this is about…


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what you deliver


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how you deliver it


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“The era of procrastination,
 of half-measures,
 of soothing expedients,
 of delays is coming to a close. In its place we are entering
 a period of consequences.” —Winston Churchill


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excellence right level of effort follow-through insightful what you deliver on-target


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what you deliver make everyone’s … until it’s done lives easier anticipate questions & needs outcomes proof-read


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dependable sharp what you deliver prompt consistent


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excellence right level of effort follow-through insightful dependable on-target sharp what you deliver prompt make everyone’s … until it’s done lives easier consistent anticipate questions & needs outcomes proof-read


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excellence shoddy dependable can’t be
 counted on prompt right level of effort too much /
 too little follow-through half-baked insightful obvious on-target misses the mark sharp unclear red flags consistent tardy make everyone’s … until it’s done lives easier of takes a lot leave with the extra work from whistle others all over the place anticipate questions & needs makes too many assumptions outcomes busy work proof-read typos!


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“…keep your head when all about you are losing theirs and blaming it on you…” —Rudyard Kipling


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“…talk with crowds and keep your virtue, or walk with Kings—nor lose the common touch…” —Rudyard Kipling


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can do! no job too small valuing & empowering others virtuous cycle of giving to get how you deliver it get dirty, 
 in the trenches


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how you deliver it manage expectations take initiative calm, cool, collected lift up others take responsibility


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with kindness positive attitude & body language collaboratively decisively how you deliver it lead with empathy always ready to chip in team > me self-aware with a smile with grace


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with kindness can do! no job too small positive attitude & body language collaboratively valuing & empowering others decisively virtuous cycle of giving to get how you deliver it lead with empathy always ready to chip in team > me manage expectations get dirty, 
 in the trenches take initiative self-aware calm, cool, collected with a smile lift up others with grace take responsibility


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can do! all the reasons why you can’t positive attitude & body language negative attitude & body language no job too small acting above certain tasks valuing & empowering others un-self aware virtuous cycle of giving to get always taking / always asking red flags team > me team < me manage expectations underdeliver take initiative waiting for instruction calm, cool, collected irritable, curt, moody lift up others take all / too much credit get dirty, 
 in only trenches the likes the easy, white glove stuff lead with empathy indifference always ready to chip in always dipping out early take responsibility blame others / pass the buck


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but what about hiring others?


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play the talent long game


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have intention in the short term


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keep a running list of A players stay in touch mentor weed out re-hire turtles from the trenches play the talent long game treat people well make it enjoyable & memorable real recognize real tag your talent in a CRM protect your network


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share a meal, observe manners run a simulation test time management & comms skills scrappy > linear tap others you trust to share their Rolodex have intention in the short term be the place great talent wants to work prepare people for what’s next gracefully accept when people leave don’t let toxic people stay don’t micromanage


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closing thoughts


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take stock what season are you in? need to be in? do people genuinely enjoy working with you? what outcomes have you helped drive? are you in the trenches regularly, or are you on the sidelines?


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stock up seek advocates and be an advocate do great work, drive great outcomes skill up and give more than you take be patient and be grateful


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materially impact 2 people per year for the next 40 years and they do the same…


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… and you’ve positively 
 impacted 850,00 people.


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“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends… to know even one life breathed easier because you have lived. This is to have succeeded.” —Ralph Waldo Emerson


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thank you!


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Professionally Excellent Resources: tinyletter.com/lesliebradshaw slideshare.net/lesliebradshaw Stay In Touch: @lesliebradshaw leslie@madebymany.com linkedin.com/in/lesliebradshaw


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