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Applying Leadership Thinking to User Experience Design

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Applying Leadership Thinking to UX User experience design & user research @lily_dart lilydart.com


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Applying Leadership Thinking to UX User Experience Designer User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A series of interactions Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A series of interactions Experience A coherent journey User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Invoking an emotion A series of interactions Experience A coherent journey User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Invoking an emotion A series of interactions Experience A coherent journey A relationship User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers back-end developers Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers back-end developers clients Experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers back-end developers clients Experience brand designers User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers back-end developers clients Experience strategists brand designers User experience design & user research @lily_dart


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Applying Leadership Thinking to UX front-end developers back-end developers clients Experience copywriters User experience design & user research strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer clients front-end developers services back-end developers Experience copywriters User experience design & user research strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer clients front-end developers services back-end developers Experience copywriters User experience design & user research researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer clients front-end developers services back-end developers Experience systems administrators copywriters User experience design & user research researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer clients front-end developers services back-end developers Experience systems administrators copywriters User experience design & user research dev-ops researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer front-end developers services back-end developers QA’s clients Experience systems administrators copywriters User experience design & user research dev-ops researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer front-end developers services back-end developers marketing designers clients QA’s Experience systems administrators copywriters User experience design & user research dev-ops researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX customer front-end developers services back-end developers marketing designers clients QA’s Experience systems administrators copywriters User experience design & user research dev-ops researchers strategists brand designers @lily_dart


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Applying Leadership Thinking to UX User experience is a team sport User experience design & user research @lily_dart


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Applying Leadership Thinking to UX User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Design principles User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Design principles Designing for “users” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Design principles Designing for “users” Designing for audiences User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Design principles Designing for “users” Designing for audiences Designing for experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Design principles Designing for “users” Designing for audiences Designing for experience User experience design & user research @lily_dart


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Applying Leadership Thinking to UX User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX The qualities of a good designer User experience design & user research @lily_dart


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Applying Leadership Thinking to UX The qualities of a good designer Are the qualities of a good leader User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “ Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.” Kurt Uhlir User experience design & user research @lily_dart


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Applying Leadership Thinking to UX The qualities of a good designer Are the qualities of a good leader User experience design & user research @lily_dart


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Applying Leadership Thinking to UX The qualities of a good designer Are the qualities of a good leader User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy “ Getting groups of people excited about an idea requires understanding what motivates them. ” Bryan Zmijewski User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader is empathetic User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader is empathetic > They understand our individual needs User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader is empathetic > They understand our individual needs > They listen to our expertise User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader is empathetic > They understand our individual needs > They listen to our expertise > They listen to, and prioritise, our concerns User experience design & user research @lily_dart


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Applying Leadership Thinking to UX When there is no empathy, you get: Lack of commitment to decisions User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “I decided not to it that way” When there is no empathy, you get: Lack of commitment to decisions User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “I decided not to it that way” When there is no empathy, you get: Lack of commitment to decisions “The developer didn’t follow my design” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “I decided not to it that way” “I told the designer we couldn’t do that” When there is no empathy, you get: Lack of commitment to decisions “The developer didn’t follow my design” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “I decided not to it that way” “I told the designer we couldn’t do that” When there is no empathy, you get: Lack of commitment to decisions “I thought someone else was doing that?” User experience design & user research “The developer didn’t follow my design” @lily_dart


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Applying Leadership Thinking to UX A good designer is empathetic User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer is empathetic > They can put themselves in a users shoes User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer is empathetic > They can put themselves in a users shoes > They are good at understanding human behaviour User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer is empathetic > They can put themselves in a users shoes > They are good at understanding human behaviour > They can prioritise the needs of others User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid lack of commitment Use empathy to connect with colleagues User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid lack of commitment Use empathy to connect with colleagues > Understand what motivates them User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid lack of commitment Use empathy to connect with colleagues > Understand what motivates them > Take time to understand their concerns User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid lack of commitment Use empathy to connect with colleagues > Understand what motivates them > Take time to understand their concerns > Consider colleagues needs as you would users need User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid lack of commitment Use empathy to connect with colleagues > Understand what motivates them > Take time to understand their concerns > Consider colleagues needs as you would users need User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Direction and focus “ The greatest leaders mobilize others by coalescing people around a shared vision” Ken Blanchard User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader sets direction and focus User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader sets direction and focus > They communicate goals, not details User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader sets direction and focus > They communicate goals, not details > They explain why those goals are important User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader sets direction and focus > They communicate goals, not details > They explain why those goals are important > Open to change when change is necessary User experience design & user research @lily_dart


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Applying Leadership Thinking to UX When there is no direction and focus, you get: Conf lict User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “The current trend is…” When there is no direction and focus, you get: Conf lict User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “This is best practice” “The current trend is…” When there is no direction and focus, you get: Conf lict User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “This is best practice” “The current trend is…” When there is no direction and focus, you get: Conf lict “Because I’ve been doing this for 10 years” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “This is best practice” “The current trend is…” When there is no direction and focus, you get: Conf lict “Because I’ve been doing this for 10 years” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “This is best practice” When t “The current trend is…” Conf lict “Because I’ve been doing this for 10 years” “Won’t work because of the flux capacitor” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer promotes direction and focus User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer promotes direction and focus > They keep designs goal focused User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer promotes direction and focus > They keep designs goal focused > They make design decisions with intent User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer promotes direction and focus > They keep designs goal focused > They make design decisions with intent > They are keen to measure and improve User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid conflict Set goals for your work User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid conflict Set goals for your work > Don’t wait for someone else to define those goals User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid conflict Set goals for your work > Don’t wait for someone else to define those goals > Define metrics to measure your success User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid conflict Set goals for your work > Don’t wait for someone else to define those goals > Define metrics to measure your success > If something isn’t working, change it User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid conflict Set goals for your work > Don’t wait for someone else to define those goals > Define metrics to measure your success > If something isn’t working, change it User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Collaboration “ Individual commitment to a group effort that is what makes a team work.” Vince Lombardi User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader facilitates collaboration User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader facilitates collaboration > They make space for new ideas to be considered User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader facilitates collaboration > They make space for new ideas to be considered > They empower teams to make their own decisions User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good leader facilitates collaboration > They make space for new ideas to be considered > They empower teams to make their own decisions > They don’t claim personal credit for successes User experience design & user research @lily_dart


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Applying Leadership Thinking to UX When there is no collaboration, you get: Blame User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “The feature description was unclear” When there is no collaboration, you get: Blame User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “The feature description was unclear” When there is no collaboration, you get: Blame “That wasn’t the palette I specified” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “The feature description was unclear” “The developer implemented my design badly” When there is no collaboration, you get: Blame “That wasn’t the palette I specified” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX “The feature description was unclear” “The developer implemented my design badly” When there is no collaboration, you get: Blame “The QA should have checked that” User experience design & user research “That wasn’t the palette I specified” @lily_dart


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Applying Leadership Thinking to UX A good designer facilitates collaboration User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer facilitates collaboration > They are open to feedback and new ideas User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer facilitates collaboration > They are open to feedback and new ideas > They create assets that are easy to reuse User experience design & user research @lily_dart


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Applying Leadership Thinking to UX A good designer facilitates collaboration > They are open to feedback and new ideas > They create assets that are easy to reuse > They present information in a way users can understand User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid blame Design for internal collaboration User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid blame Design for internal collaboration > Consider your team your users when presenting ideas User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid blame Design for internal collaboration > Consider your team your users when presenting ideas > Avoid using jargon others may not fully understand User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid blame Design for internal collaboration > Consider your team your users when presenting ideas > Avoid using jargon others may not fully understand > Focus your communication on what is relevant to them User experience design & user research @lily_dart


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Applying Leadership Thinking to UX To avoid blame Design for internal collaboration > Consider your team your users when presenting ideas > Avoid using jargon others may not fully understand > Focus your communication on what is relevant to them User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empower your colleagues to be design-led User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empower your colleagues to be design-led > Help colleagues to problem solve, don’t solve for them User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empower your colleagues to be design-led > Help colleagues to problem solve, don’t solve for them > Focus advice on value and impact, not “best practice” User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empower your colleagues to be design-led > Help colleagues to problem solve, don’t solve for them > Focus advice on value and impact, not “best practice” > Don’t be “the expert”, be the mentor User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empower your colleagues to be design-led > Help colleagues to problem solve, don’t solve for them > Focus advice on value and impact, not “best practice” > Don’t be “the expert”, be the mentor User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX Empathy Collaboration Direction and focus Mentoring User experience design & user research @lily_dart


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Applying Leadership Thinking to UX User Experience Designer User experience design & user research @lily_dart


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Applying Leadership Thinking to UX User Experience Designer User experience design & user research @lily_dart


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Applying Leadership Thinking to UX User Experience Designer User experience design & user research @lily_dart


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Thank you Any questions? User experience design & user research @lily_dart lilydart.com


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