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Using Social to Engage Millennials

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With Ashley Cheretes, Recruitment Marketing Manager at ADP HOW TO ENGAGE MILLENNIALS THROUGH SOCIAL RECRUITING


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WHAT YOU’LL LEARN: 1 Five need-to-know facts about Millennial candidates 2 Three proven ways to motivate Millennials to learn more about your organization 3 Immediate social recruiting takeaways and tips for writing your own content The world’s talent at your fingertips #GETTECH


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MILLENNIALS ARE JUST DIFFERENT 1980 2000 BORN BETWEEN GEN Y LARGEST GENERATION IN U.S. HISTORY ENDURED 9/11 AND THE GREAT RECESSION HAVE SMALLER INCOMES GEN WE BOOMERANG KIDS MOTIVATED TO MAKE A DIFFERENCE DIGITAL NATIVES The world’s talent at your fingertips #GETTECH


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BUT WHY SHOULD YOU CARE? THE U.S. BUREAU OF LABOR PREDICTS THAT MILLENNIALS WILL MAKE UP APPROXIMATELY 75% OF THE WORKFORCE BY 2025. …THAT’S WHY. The world’s talent at your fingertips #GETTECH


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5 KEY COMPONENTS OF A MILLENNIAL’S BRAIN Creativity Technology Expressiveness Altruism Ambition The world’s talent at your fingertips #GETTECH


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CREATIVITY FACT: 78% of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there WHAT THEY WANT: To work in an environment that fosters innovation and encourages creative problem-solving Source: Deloitte Millennial Survey, 2014 The world’s talent at your fingertips #GETTECH


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TECHNOLOGY FACT: 4 in 5 Millennials own a smartphone 65% say losing their phone or computer would have a greater negative impact on their daily routine than losing their car WHAT THEY WANT: Technology and communication tools to feel connected Source: Zipcar, Inc. Independent Study of Millennials, 2013 The world’s talent at your fingertips #GETTECH


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EXPRESSIVENESS FACT: 71% engage in social media daily, averaging 3+ hours on social sites 56% of Millennials won’t work at a company if they ban social media access WHAT THEY WANT: Source: Cisco Connected World Technology Report, 2014 The world’s talent at your fingertips A collaborative work environment where they can have a voice but also know that it’s heard #GETTECH


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ALTRUISM FACT: 84% say that helping to make a positive difference in the world is more important than professional recognition WHAT THEY WANT: To know their employer cares about the greater good and takes action to contribute to it Source: "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012 The world’s talent at your fingertips #GETTECH


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AMBITION FACT: 2 out of 3 Millennials see themselves in a mid or senior management role in the next 10 years But 69% believe office attendance is unnecessary on a regular basis WHAT THEY WANT: Millennial Majority Workforce Report, 2015 "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012 The world’s talent at your fingertips A career path, mentorship and constant feedback – peppered with flexible work arrangements #GETTECH


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3 WAYS TO MOTIVATE MILLENNIALS TO LEARN MORE ABOUT YOUR ORGANIZATION USE MORE VISUALS RALLY THE TROOPS The world’s talent at your fingertips RECOGNIZE ACCOMPLISHMENTS #GETTECH


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WORDS ARE CHEAP USE MORE VISUALS Millennials have short attention spans JOB DESCRIPTIONS The world’s talent at your fingertips #GETTECH


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WORDS ARE CHEAP USE MORE VISUALS Millennials have short attention spans You can tell a story 3× as fast with a visual SOURCING FOLLOW-UP SHEETS The world’s talent at your fingertips #GETTECH


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WORDS ARE CHEAP USE MORE VISUALS Millennials have short attention spans You can tell a story 3× as fast with a visual Plus, you’ll get better social engagement Tools used: Jobgram, Piktochart, Adobe Creative Cloud and PowerPoint The world’s talent at your fingertips SOCIAL MEDIA #GETTECH


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RALLY YOUR TROOPS AROUND A CAUSE Millennials are social by nature and they love to document their lives, so give them the outlet to do so The world’s talent at your fingertips #GETTECH


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YOU BETTA’ RECOGNIZE instagram.com/adpsalesrecruiteremma Feedback isn’t something Millennials want once a year – it’s something they crave The world’s talent at your fingertips #GETTECH


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SO HOW DO YOU ATTRACT MILLENNIALS THROUGH SOCIAL? BUILD A MILLENNIAL CANDIDATE PROFILE PLAN AND GET INTERNAL BUY-IN The world’s talent at your fingertips EXECUTE YOUR RECRUITING CAMPAIGN MEASURE YOUR SUCCESS #GETTECH


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1. BUILD AN IDEAL MILLENNIAL CANDIDATE PROFILE Research where Millennials fit into your organization Survey current employees Put a profile together of your ideal Millennial candidate The world’s talent at your fingertips #GETTECH


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2. PLAN AND GET INTERNAL BUY-IN Identify key stakeholders and ambassadors Partner with your marketing team Create campaigns Identify call-to-actions Choose social sites The world’s talent at your fingertips #GETTECH


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MOST POPULAR SOCIAL MEDIA APPS AMONG MILLENNIALS FACEBOOK INSTAGRAM SNAPCHAT TWITTER 76% 43% 33% 24% GOOGLE+ PINTEREST VINE TUMBLR 18% 18% 11% 6% Source: comScore Mobile Metrix, 2014 The world’s talent at your fingertips #GETTECH


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DICE’S OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL SITES YOUR TARGET TECH CANDIDATES USE The world’s talent at your fingertips #GETTECH


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3. EXECUTE YOUR RECRUITING STRATEGY Create content themes Build a posting schedule Implement tools to help automate the work Launch campaign The world’s talent at your fingertips #GETTECH


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4. MEASURE YOUR SUCCESS Source of hire data Traffic to career site Increase in applications completed from social sites Share of voice mentions The world’s talent at your fingertips #GETTECH


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TIPS: CREATING AN EMPLOYEEGENERATED CONTENT ENGINE LISTEN · Identify your social superstars and learn their social habits · Get their input as you create your strategy INSPIRE & BE INSPIRED · Encourage employees by reposting content · Maximize exposure using employee communication channels · Solicit content from internal groups · Think of every situation as a form of content to share The world’s talent at your fingertips REFINE · Use social analytics to find the best times to post and the best content · Schedule content in advance #GETTECH


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ADVANCED TIPS REPURPOSE YOUR CONTENT Use employees in your recruitment collateral and communications EMBED CONTENT IN DISCOVERABLE PLACES Leverage social plugins to embed content on your career site and find ways to integrate it into the hiring process The world’s talent at your fingertips IDENTIFY THEMES TO EXPAND YOUR CONVERSATION Use existing outside campaigns to participate in larger social conversations (#MilitaryMonday) #GETTECH


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JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips #GETTECH


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