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Recruiting Great Talent on Glassdoor

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Recruit  Great  Talent  on  Glassdoor Lauren  Heying November 12, 2015 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Webinar Tips for Attendees ▪ You can connect to audio using your computer’s microphone and speakers. ▪ Or, you may select “Use Telephone” after joining the Webinar. ▪ All lines will be muted to avoid background noise. ▪ You can ask questions at any time by typing them into the Questions Pane Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 3


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Featured Speaker Lauren Heying Sales Development at Glassdoor lauren.heying@glassdoor.com Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 4


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#GDChat Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 5


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Agenda • Today’s Candidates • How We Help Companies Recruit on Glassdoor • Live to Site Demonstration • Q&A Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 6


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Everyday We Make Decisions Based on Reviews Products Travel Dining Employment Launched:  1995   Launched:  2000   Launched:  2004   Launched:  2008   Glassdoor helps people everywhere find the jobs and companies they LOVE. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 7


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Candidate Behavior Today 83% of recruiters describe today’s talent market as candidate-driven. Recruiter  S entiment  S tudy,  MRINetwork,  2 014 Candidates don’t trust employer messages. 3X Employees are more credible than the CEO when talking about work conditions. Trust  Barometer,  E delman,  2 014 75% turn to peers before making their own decisions about a brand. Innovation  a nd  the  E arned  B rand,  E delman,  2 015 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 8


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Glassdoor’s Value Nearly 10M Reviews on 445,000+ Companies Glassdoor  Internal  Data,  S eptember  2 015   Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com Custom-­defined  ranking,  b ased  o n  a vg.  monthly  u nique  visitors.  ComScore   MediaMetrix  Multi-­Platform  Reports,  S ept  ‘13  – Aug  ‘14  a nd  S ept  ‘14  – Aug  ‘15 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor  U.S.  S ite  S urvey,  October  2 014 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 9


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4 in 5 users 86% are either actively looking for jobs or open to better opportunities Source:  Glassdoor U.S.  Site  s urvey,  October  2014 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 10


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Glassdoor is the fastest-growing job site in the U.S.* 81% YOY Traffic Growth Based  on  average  monthly  unique  v isitors  over  12-­month  period 57% 19% 10% -9% *According  t o  a  c ustom-­defined  ranking  c omprised  of  Glassdoor.com,  LinkedIn.com,  I ndeed.com,  Monster.com and  CareerBuilder.com;;  Based  on  average  monthly  unique   visitors  as  provided  by  ComScore MediaMetrix Multi-­Platform  Reports  between  Sept  2013  – Aug  2014  and  Sept.  2014  – Aug.  2015 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 11


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Our Audience Is Diverse and Informed 52% 49% 48% 37% Female Millennials College Educated Diverse Ethnicity Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 12


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Delivery Results Across Industries Tech Finance Healthcare Retail Media + Company  Size 51% Increase in Awareness -­‐ $826 Cost-Per-Hire 10 Hires in 6 Months Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 13


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Our Solutions Enhanced Profile Job  Advertising • Share Your Story • Source Quality Applicants • Eliminate Competitors’ Jobs • Demographic Targeting • Feature Your Open Positions Display  Advertising • Recruit across channels and devices Analytics • Increase Brand Awareness • Track overall brand awareness • Target Candidates Researching Competitor Profiles • Analyze employee sentiment • Diversity & Inclusion Campaigns • Benchmark against competitors Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 14


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Glassdoor Job Advertising Products 30-Day Job Postings • For smaller companies with immediate hiring needs • Pay-per-post method available through self-service on Glassdoor site Complete  Job   Advertising  Solutions • For mid- to large-size companies with more than 5-10 roles to fill • Dedicated account manager Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 15


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Glassdoor Jobs Beat the Competition 2x better applicant quality (as measured by applicant-to-hire ratios) at an average 30% lower cost-per-hire compared to traditional job boards1 Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 16


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Live Demo Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 17


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Email Alerts to Job Seekers Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 18


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Your Jobs Also Appear on Mobile Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 19


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Our Solutions Enhanced Profile Job  Advertising • Share Your Story • Source Quality Applicants • Eliminate Competitors’ Jobs • Demographic Targeting • Feature Your Open Positions Display  Advertising • Recruit across channels and devices Analytics • Increase Brand Awareness • Track overall brand awareness • Target Candidates Researching Competitor Profiles • Analyze employee sentiment • Diversity & Inclusion Campaigns • Benchmark against competitors Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 20


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Q&A Next Steps: lauren.heying@glassdoor.com Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 21


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Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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