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4 Ways to Use Your Remaining 2015 Recruiting Budget on Glassdoor

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Client  Training 4  Ways  to  Use  Your  Remaining  2015   Recruiting  Budget  on  Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Webinar  Tips  for  Attendees • You  can  connect  to  audio  using  your   computer’s  microphone  and   speakers.   • Or,  you  may  select  “Use  Telephone”   after  joining  the  Webinar. • All  lines  will  be  muted  to  avoid   background  noise. • You  can  ask  questions  at  any  time   by  typing  them  into  the  Questions   Pane. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Featured  Speaker Adam  Groth Manager  of  Client  Services  at  Glassdoor adam.groth@glassdoor.com Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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#GDChat Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Agenda • Who’s  on  Glassdoor • Attracting  quality   applicants  with  Job   Advertising • Leveraging   Display  Ads  to   target  specific  initiatives   • Making  a  splash  with   Homepage  Highlight • Localized  Enhanced   Profiles Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Who’s  on  Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Our  Audience  Is  Diverse  and  Informed 52% 49% 48% 37% Female Millennials College Educated Diverse Ethnicity Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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4 in 5 users 86% are either actively looking for jobs or open to better opportunities Source:  Glassdoor U.S.  Site  s urvey,  October  2014 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Our  Solutions Enhanced Profile Job  Advertising • Share Your Story • Source Quality Applicants • Eliminate Competitors’ Jobs • Demographic Targeting • Feature Your Open Positions Display  Advertising • Recruit across channels and devices Analytics • Increase Brand Awareness • Track overall brand awareness • Target Candidates Researching Competitor Profiles • Analyze employee sentiment • Diversity & Inclusion Campaigns Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 • Benchmark against competitors #GDChat


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Job  Advertising Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Job  Advertising Custom  packages Buy  now,  allocate  later Target  job  seekers  by  location,   industry  and  role   Get  support  from  our  teams Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Job  Advertising Search  function  |  Non-­partner  profiles  |  Targeted  email  alerts  |  Mobile Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Job  Advertising 2x better applicant quality (as measured by applicant-to-hire ratios) at an average 30% lower cost-per-hire compared to traditional job boards1 Source: 1 Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Targeted  Display  Ads Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Glassdoor  Product:  Targeted  Display  Ads Influence • Drive  targeted  awareness  around  diversity,   veterans  and  other  initiatives • Segment  ads  by  location,  industry,  and   competitor  profiles • Targeting  criteria  can  be  customized  to   meet  specific  client  goals Available  Campaigns Ø Ø Ø Ø Ø Ø Ø Diversity  &  Inclusion Veterans Graduates  &  Millennials Competitor  Retargeting Awards  Announcements Seasonal  Hiring Event  Promotion Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 15


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Display  Ads:  Candidate  Retargeting Target  your  ideal  candidates  as  they   research  competitors  &  after  they  leave  Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Targeted  Display  Ads:  Seasonal  Hiring • Retail  Holiday  Season • Other  Seasonal  Surges • New  Store  Openings Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 17


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Targeted  Display  Ads:  Diversity  &  Inclusion • Applicant  Diversity • Compliance   Programs  for   Gov’t • EEO  Initiatives Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 18


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Targeted  Display  Ads:  Veterans • Promote  Veteran  hiring  initiatives • Help  satisfy  OFCCP  gov’t   regulations  and  internal  diversity   quotas • Tap  into  highly  qualified   candidate   pool Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 19


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Targeted  Display  Ads:  Grads  &  Millennials • Applicant  Quality • Entry-­Level  Hires • Management  Programs Nearly  one  in  ten  (7.4%)   Glassdoor  members  are   college  students,  interns,  or  are   looking  for  entry  level  work.   (Glassdoor  U.S.  Site  Survey,  October  2014) Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 20


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Targeted  Display  Ads:  Awards  Announcements • Brand  Awareness • Attract  Quality  Candidates • Celebrate  Recognition Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat 21


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Targeted  Display  Ads:  Event  Promotion • Brand  Awareness • Promote  Recruiting  Events   • Target  Specific  Locations Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Homepage  Highlight Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Homepage  Highlight Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Homepage  Highlight Make  a  splash  with   candidates  anticipating   a  job  change  in  the   New  Year Increase  traffic  and   candidate  flow Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Localized  Enhanced  Profiles Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Localized  Enhanced  Profiles Tailor  content  to  match   your  company’s  presence   in  other  countries • Work  environment • Culture   • Benefits Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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Questions? Adam  Groth adam.groth@glassdoor.com Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 #GDChat


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