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Creating a Magnetic Culture

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Today’s Presenter Laurie Ruettimann HR Strategist, Writer & Speaker


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Topics We’ll Cover Mission-driven organizations are more fun. You can learn from the best. Improved engagement and retention are possible. Culture is a choice. Straight-talk with employees beats buzzwords and legalese. Money is part of the equation, but there’s more. Loyalty is a two-way street, and it goes a long way.


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Live Poll How would you grade your company culture?


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Headquarters: Louisville, KY Employees: ~45,000 “Roadies” Locations: 430


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Indeed Reviews Glassdoor Review job work/life balance management 91% approve of the CEO job culture 2015 American Customer Satisfaction Index Ranked #1 83 of 100 points


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Headquarters: Columbus, OH Employees: ~600 Locations: 28


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How Jeni’s does things differently Calls frontline team members “Ambassadors” Calls company accountants “Mathletes” Holds monthly lunches where everyone else in the company cooks for the kitchen Produces an annual report and shares it with their customers


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Headquarters: Culver City, CA Employees: ~1,000 Locations: 17


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Sustainable Life Project In 2009, Tender Greens began hiring homeless teens to work in their restaurants to help them become empowered, self-sufficient young adults. Six-month, paid culinary internships at Tender Greens Field trips to farms and markets Cooking and nutrition classes Life skills and employment workshops Upon completion, students are given an opportunity to apply for a full-time job at Tender Greens. 15 Graduates 8 employed by Tender Greens 5 working as interns


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Headquarters: Boston, MA Employees: ~350 Locations: 15


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John Pepper Co-founder & CEO Who in their right mind would choose to do this work? Who would agree to get paid so little to do it? Where did people ever think this job would lead?


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Team Member Perks Transportation discounts Increased wages 2001 $8/hour English classes Comfortable lounge areas for breaks Today $10-17/hour Record sales and profits and continued growth


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Lessons from John Pepper Make sure your organization has a purpose statement that inspires people. Answer the WHY for the company. Understand the mission, vision and values of your company and help your employees understand them as well. Communicate it clearly and often so everyone in the organization gets the picture. Use technology to enforce it. Work on becoming an authentic, self-aware leader who engages in behaviors that make people feel you believe they matter. Be open, curious and vulnerable with your team.


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Headquarters: Washington, D.C. Employees: ~900 Locations: 15


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What did we learn? Mission-driven organizations are more fun. You can learn from the best. Improved engagement and retention are possible. Culture is a choice. Straight-talk with employees beats buzzwords and legalese. Money is part of the equation, but there’s more. Loyalty is a two-way street, and it goes a long way.


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Q&A Laurie Ruettimann HR Strategist, Writer & Speaker


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HRCI Today’s Webinar Program ID: 260878 Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General) Next Webinar Performance Management Date: Dec. 16 at 1pm ET/10am PT


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