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8 Secrets to Winning Pitches

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8 SECRETS TO WINNING PITCHES LIKE A BOSS Credits: NY Times, USA Network


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1 LISTEN. UNDERSTAND. RESPOND "I don't play the odds, I play the man"


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Don't get too caught up in trying to pitch ideas, without understanding what the client wants.


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No matter how brilliant your pitch is, it is of no use if it doesn't resonate with the client's needs.


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2 BE AMBITIOUS. BE PRACTICAL "I don’t have dreams, I have goals. Now, it’s on to the next one."


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The client might not always know what they need. So, listen to their challenges and respond with a bold yet practical solution.


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It's not always about sticking to the brief or following the norms.


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3 WORK HARD. DO EVERYTHING IT TAKES. "The only time “success” comes before “work” is in the dictionary."


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Be well-informed about the client's past and the competition they care about.


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Calls, emails, meetings - do whatever it takes to show them you care and genuinely want to help them in all ways possible.


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4 EXUDE CONFIDENCE. BE FEARLESS "When you’re backed against the wall, break the god damn thing down."


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Go into any pitch with the confidence that you know your sh*t. More importantly, show that conviction in every sentence you utter.


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It is never about how much you know. It always about how you convey what you know.


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5 MAKE EVERY SECOND COUNT "First impressions last. You start behind the eight ball, you'll never get in front."


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Humans have really low attention span. So, don't waste even a second with fluff.


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"WOW" the client from time to time with valuable insights/ideas to recapture their attention.


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6 ALWAYS BE IN CONTROL "I don’t get lucky. I make my own luck."


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The best salesmen are always in complete control of their meetings without being dominating or pushy.


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It is about creating conversations and knowing how to change the conversation at the right time.


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7 CHOOSE YOUR BATTLES "That’s the difference between you and me, you wanna lose small, I wanna win big."


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Sales pitches go beyond a company's core capabilities. It is about building rapport and trust.


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So, avoid petty arguments or discussions and focus on things that are important enough to make or break a deal.


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8 TAKE PRIDE IN SHARING YOUR PAST WORK "It isn't bragging, if it's true"


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Be humble. But, never downplay your past achievements.


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Choose and highlight a few selected past projects which had results that are closest to your new client's requirements.


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TO SUMMARIZE, WHEN YOU WALK INTO THAT PITCH, HAVE "EQUAL PARTS OF SWAGGER & SMARTS"


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IN SHORT, WHEN YOU WALK INTO THAT PITCH, HAVE www.happymarketer.com @khyathi92 | @hmarketer Credits: NY Times and USA Network


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