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8 SECRETS TO WINNING PITCHES LIKE A BOSS Credits: NY Times, USA Network
1 LISTEN. UNDERSTAND. RESPOND "I don't play the odds, I play the man"
Don't get too caught up in trying to pitch ideas, without understanding what the client wants.
No matter how brilliant your pitch is, it is of no use if it doesn't resonate with the client's needs.
2 BE AMBITIOUS. BE PRACTICAL "I don’t have dreams, I have goals. Now, it’s on to the next one."
The client might not always know what they need. So, listen to their challenges and respond with a bold yet practical solution.
It's not always about sticking to the brief or following the norms.
3 WORK HARD. DO EVERYTHING IT TAKES. "The only time “success” comes before “work” is in the dictionary."
Be well-informed about the client's past and the competition they care about.
Calls, emails, meetings - do whatever it takes to show them you care and genuinely want to help them in all ways possible.
4 EXUDE CONFIDENCE. BE FEARLESS "When you’re backed against the wall, break the god damn thing down."
Go into any pitch with the confidence that you know your sh*t. More importantly, show that conviction in every sentence you utter.
It is never about how much you know. It always about how you convey what you know.
5 MAKE EVERY SECOND COUNT "First impressions last. You start behind the eight ball, you'll never get in front."
Humans have really low attention span. So, don't waste even a second with fluff.
"WOW" the client from time to time with valuable insights/ideas to recapture their attention.
6 ALWAYS BE IN CONTROL "I don’t get lucky. I make my own luck."
The best salesmen are always in complete control of their meetings without being dominating or pushy.
It is about creating conversations and knowing how to change the conversation at the right time.
7 CHOOSE YOUR BATTLES "That’s the difference between you and me, you wanna lose small, I wanna win big."
Sales pitches go beyond a company's core capabilities. It is about building rapport and trust.
So, avoid petty arguments or discussions and focus on things that are important enough to make or break a deal.
8 TAKE PRIDE IN SHARING YOUR PAST WORK "It isn't bragging, if it's true"
Be humble. But, never downplay your past achievements.
Choose and highlight a few selected past projects which had results that are closest to your new client's requirements.
TO SUMMARIZE, WHEN YOU WALK INTO THAT PITCH, HAVE "EQUAL PARTS OF SWAGGER & SMARTS"
IN SHORT, WHEN YOU WALK INTO THAT PITCH, HAVE www.happymarketer.com @khyathi92 | @hmarketer Credits: NY Times and USA Network