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Continuous Product Improvement in Product Management

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CONTINUOUS PRODUCT IMPROVEMENT Melissa Perri @lissijean ProdUX Labs


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Continous Delivery Continous Delivery #AgileOTB @lissijean


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Continous Integration Continous Delivery #AgileOTB @lissijean


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Continous Deployment Continous Delivery #AgileOTB @lissijean


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Continous Product Improvement? #AgileOTB @lissijean


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It doesn’t matter how well you build an unwanted feature. It will always be unwanted. #AgileOTB @lissijean


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“ Improvement usually means doing something that we have never done before. – Shigeo Shingo #AgileOTB @lissijean


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“ key to the Toyota The Way and what makes Toyota stand out is not any of the individual elements… [but] having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts. -Taiichi Ohno #AgileOTB @lissijean


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#AgileOTB @lissijean


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#AgileOTB @lissijean


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Company What are What’s the Goal, users first little Product KPI, doing now? goal? Future state. #AgileOTB User Research, Product Experiments @lissijean


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Product Kata A scientific, systematic way to build better products. 1 2 3 4 Company What are What’s the Goal, users first little Product KPI, doing now? goal? Future state. User Research, Product Experiments Planning Experimenting #AgileOTB @lissijean


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Retain customers #AgileOTB @lissijean


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Convert freemium users #AgileOTB @lissijean


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Onboard clients faster #AgileOTB @lissijean


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Today #AgileOTB Goal @lissijean


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#AgileOTB @lissijean


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Today Goal OH YEAH! WTF?! #AgileOTB @lissijean


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Today #AgileOTB Goal @lissijean


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#AgileOTB @lissijean


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DO NOT WANT #AgileOTB @lissijean


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Goal Sellers should be able to be self sufficient in promoting their products and running their business. #AgileOTB @lissijean


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Target Condition Sellers call office less than twice a week. #AgileOTB @lissijean


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GOAL TARGET CONDITION Sellers should be able to be self sufficient. Sellers call office less than twice a week. CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. #AgileOTB @lissijean


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#AgileOTB @lissijean


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GOAL TARGET CONDITION Sellers should be able to be self sufficient. Sellers call office less than twice a week. CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. The sellers will stop calling for revenue. They wanted an update more frequently than once a week. Sellers call office 7 times per week. #AgileOTB Have sellers call less for revenue. Provide sellers with a weekly revenue email. See if they call for revenue that week. @lissijean


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GOAL TARGET CONDITION Sellers should be able to be self sufficient. Sellers call office less than twice a week. CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers call 5 times per week. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily. Sellers were very happy with the report. Sellers call 3 times per week.


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#AgileOTB @lissijean


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GOAL TARGET CONDITION Sellers should be able to be self sufficient. Sellers call office less than twice a week. CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers call 5 times per week. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily. Sellers were very happy with the report. Sellers call 3 times per week. Tweet links have unique codes generated on them Create a standardized share code for curators. Sellers will know their code and not ask for links. They still ask for links because weird naming system. Sellers call 2 times per week. Weird naming system doesn’t allow sellers to share easily. Create a list of all the products for each seller and generate tweet links. Sellers will use this to tweet and not ask for links. They were happy with this. Sellers call 1 time per week. #AgileOTB @lissijean


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#AgileOTB @lissijean


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MVP Smallest amount of effort to learn. #AgileOTB @lissijean


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#AgileOTB @lissijean


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The hard parts… #AgileOTB @lissijean


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Getting buy in from team. #AgileOTB @lissijean


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Coming up with an experiment. #AgileOTB @lissijean


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Measuring. #AgileOTB @lissijean


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#AgileOTB @lissijean


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Benefits… #AgileOTB @lissijean


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Empower your people. #AgileOTB @lissijean


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#AgileOTB @lissijean


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Always improving. #AgileOTB @lissijean


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#AgileOTB @lissijean


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“ Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities. I make it a point to respond by telling people, look, you’ll stop being busy either when you die or when the company goes bankrupt. – Shigeo Shingo #AgileOTB @lissijean


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Melissa Perri melissa@produxlabs.com produxlabs.com melissaperri.com @lissijean


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