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BEYOND SOLO Female Entrepreneurs Who Scale Successfully Bruce Kasanoff & Laura Novak
On average, female-owned businesses don’t grow as large as male-owned businesses
Female-owned firms are smaller than all others
If anything, they are shrinking
But some women aim big. How can they blast past “average” performance while staying true to themselves?
“ how I acted at I hate the $1M+ organization meetings. It was mostly guys, and I felt like I had to change myself to fit in.” Laura Novak and Her Family
INSTEAD OF BEING THE COMPANY build one around your unique set of values Images: Noun Project
“ taken two I’ve maternity leaves during the course of growing our retail business, and those were some of the best months of the company.” MAGAZINE
BEYOND SOLO Female Entrepreneurs Who Scale Successfully Be Confident Be Competent Be Social Be Yourself
Be Confident • Take your business seriously • Trust it as a solid investment • Never apologize for your dedication and discipline
Be Competent • Master the numbers • Learn to hire, nurture and grow talent • Seek out and delight customers • Become a lifelong student
Be Social • Network with other confident and competent female entrepreneurs • Look for women determined to scale their business • Stay far away from the solo entrepreneur mindset
Be Yourself • Don’t “act like a man” to fit in with male entrepreneurs • Vest your company with your values: you CAN grow a kind, collaborative, and effective organization • Trust your gut
A LOVE NOTE TO FEMALE ENTREPRENEURS Do your best work. Touch one person. Make a difference to a handful. Build a legacy, not just an empire. Keep your value front and centre. Launch ideas from the heart. See the world as it isn’t. Make passion your master. Allow possibility to feed your soul. Source: strikingtruths.com
Oh, yeah… expect the unexpected
Your Plan REALITY
Be an example to your family by doing what you love for a living.
In those quiet moments, you have to believe you are building a great business.
THERE AIN’T NOTHING LIKE A LADY THAT CAN MAKE SH!T HAPPEN
Venture Firms Who Target Female Entrepreneurs Kapor Capital So Gal Ventures Female Founders Fund 37 Angels 500 startups Astia Women’s Venture Fund Golden Seeds Belle Capital Women’s Venture Capital Fund Texas Women Venture Fund Intel Capital: $125M Diversity Fund Valor Ventures Isabella Capital Women Venture Excerpted from Girl Meets Money: 50+ Resources for the Female Entrepreneur
act like you
Be Confident Be Competent Be Social Be Yourself
CREDITS BRUCE KASANOFF LAURA NOVAK GHOSTWRITER FOUNDER, LITTLE NEST PORTRAITS kasanoff.com LittleNestPhoto.com