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How to Lead a Brainstorm

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August 25, 2015 Rumble Fox: How to Lead a Brainstorm Digiday Agency Innovation Camp info@rumblefox.com 917 621 4345


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What it says What it does 2


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A Digital Agency that Creates Brand-Building Experiences Strategy & Planning Brand-building Experiences Experience Design Technology


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Innovation is about creating and increasing value … not being new 5


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Leading Innovation in Leading Companies 6


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Brainstorming Turning processes into techniques 7


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How can we hack if we don’t have tricked out Linux laptops, mouth-breathers and cases of Red Bull? 8


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Hacker, Maker, Agile, Lean 9


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Common Themes • Multi-disciplinary teams • Fast, fast, fast • Quantity leads to Quality • Allow for, encourage, and embrace false starts, half-ideas, notions • Think about service, utility, fun, and emotion • Broader definition of prototypes 10


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Step 1 Focus, Focus, Focus 11


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Step 2 Give (Gentle) Guidance 13


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Step 3 Collaboration 15


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Collaboration is Key 16


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But What Does Collaboration Mean? 17


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Collaboration = And not But Be positive and Build on the ideas of others 20


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Step 4 Critique not Criticism 21


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Critique • Improvement (Not Judgement) • Set the tone • Don’t hide/Be honest • Build on the idea • Be specific • Helping not squashing 23


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Step 5 Think Big 24


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Help Your Team Get to Great Ideas Fast • Know your purpose • Don’t rein it in (yet) • Build upon and listen • Real communication is critical (in a good way) • Think big and wild and go for quantity 26


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Thank you! rumblefox.com @rumblefox 27


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