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The Difference Between Leading and Managing

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August 24, 2015 The Difference between leading and managing. Tyler Starrine Strategy, Huge


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Learning the hard way.


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My career in Digital. •  Started in 2006 at a small boutique agency. •  Transitional time in the market, social began to explode •  3 Seasoned leaders, lots of “kids” that got digital •  Lots of opportunities to step up and get noticed •  Experience with Fortune 100 clients and leaders. •  Safeway, Kraft, Apple, Diageo •  Thrown into the deep end •  Partnered with some of the best leaders in business •  Range of experience across the agency. •  Client services •  New business •  Strategy


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Timeline. 2006 Marketing Associate 2007 2008


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Timeline. 2006 Marketing Associate Campaign Manager 2007 2008


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Timeline. 2006 2007 Marketing Associate Campaign Manager Director, Campaign Management 2008


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Timeline. 2006 2007 2008 Marketing Associate Campaign Manager Director, Campaign Management VP, Campaign Development


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Associate. Responsibilities: Personal work output Personal work quality Manager. Leader.


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Associate. Manager. Responsibilities: Personal work output Personal work quality Responsibilities: Personal work output Personal work quality +Team output +Team quality Leader.


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Associate. Manager. Leader. Responsibilities: Personal work output Personal work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality +Team quality +Team performance +Team Growth


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Where it gets tough. Associate. Manager. Leader. Responsibilities: Personal work output Personal work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality +Team quality +Team performance +Team Growth


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Responsibility Control


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This shift requires a set of “softer” skills that you won’t find listed in the job description.


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Leadership skills: 1. Integrity. 2. Communication. 3. Perspective. 4. Mentorship.


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Why this matters.


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Great leadership leads to great success.


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Sir Richard Branson, Virgin.


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Jeff Bezos, Amazon.


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Tony Hsieh, Zappos.


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Great Leaders. Highly Successful. Well respected Highly profitable Innovative Sustainable Passionate Industry changing Expansive


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Great Leaders. Highly Successful. Well respected Highly profitable Innovative Sustainable Passionate Industry changing Expansive +Happy


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Leadership enables: 1. Innovation. 2. Growth. 3. Longevity. 4. Passion.


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3 Key Takeaways.


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Give a shit.


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Give a shit. Not just about the work but about the people. They’ll be there long after the work is completed.


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Choose leaders.


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Choose leaders. When you’re interviewing, ask who you’ll be working for. Meet them, interview them, know what you’re getting into.


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Manage projects not people.


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Manage projects not people. Manage timelines. Manage deadlines. But don’t manage people, guide them, grow them, lead them.


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Remember: 1. Give a shit. 2. Choose leaders. 3. Manage projects, not people.


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