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Breaking the Social Sound Barrier: Amplifying Brand Voice Through Employee Advocacy
On average, companies post: 1-2 times a day on Facebook, 4-15 times a day on Twitter, and 20 times per month on LinkedIn
Enabling Social Employees: 13% provide employees with one or more social media accounts. 35% provide access to social media at work. 39% ask employees to stay alert to social media postings about the employer. 55% of employers provide readily accessible tools for employees to use in social media. 85% of customers expect businesses to be active on social media.
Altimeter found that only 41% of organizations believe that they take a strategic approach to employee engagement, while only 43% believe they have an organizational culture of trust and empowerment. 50% of employees post about their employer and of that 50%, ⅓ of those posts were positive. 90% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising.
On average, adults between the ages of 18-60 use 111 minutes per day of Facebook, Instagram, Pinterest, Twitter, and LinkedIn
Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT). 88% of fully engaged employees believe they can positively impact the quality of their organization’s products and services. 38% of disengaged employees who feel the same way. Employees of socially engaged companies are… 20% more likely to stay at their company. 27% more likely to feel optimistic about their company’s future. 40% more likely to believe their company is more competitive.
Content shared by employees receives 8x more engagement that content shared by brand channels. Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels. 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.
Companies lack the strategy and culture for effective employee engagement and advocacy. 51% of companies agree that employees clearly understand and support the purpose and mission of the organization. 45% agree that employers have a clear understanding of what they should and should not do in social channels when it comes to company-related topics. 43% agree that their culture has a high level of trust and empowerment that is highly supportive of employee engagement and advocacy. 41% agree they have a holistic and strategic approach to supporting employee egnagement and advocacy. 35% agree there is leadership and ownership of the company’s digital employee engagement and advocacy strategy. 22% agree that social technologies are very integrated into the daily work of employees.
36% of companies have fully deployed an enterprise collaboration platform. Only 9% of companies say they have employees that advocate on their own social channels on behalf of the company. 25% of companies say they have fully deployed an enterprise social network. EveryoneSocial Free Download: The Employee Advocacy Guide