Breaking the Social Sound Barrier: Amplifying Brand Voice Through Employee Advocacy

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Breaking the Social Sound Barrier: Amplifying Brand Voice Through Employee Advocacy

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On average, companies post: 1-2 times a day on Facebook, 4-15 times a day on Twitter, and 20 times per month on LinkedIn

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Enabling Social Employees: 13% provide employees with one or more social media accounts. 35% provide access to social media at work. 39% ask employees to stay alert to social media postings about the employer. 55% of employers provide readily accessible tools for employees to use in social media. 85% of customers expect businesses to be active on social media.

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Altimeter found that only 41% of organizations believe that they take a strategic approach to employee engagement, while only 43% believe they have an organizational culture of trust and empowerment. 50% of employees post about their employer and of that 50%, ⅓ of those posts were positive. 90% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising.

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On average, adults between the ages of 18-60 use 111 minutes per day of Facebook, Instagram, Pinterest, Twitter, and LinkedIn

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Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT). 88% of fully engaged employees believe they can positively impact the quality of their organization’s products and services. 38% of disengaged employees who feel the same way. Employees of socially engaged companies are… 20% more likely to stay at their company. 27% more likely to feel optimistic about their company’s future. 40% more likely to believe their company is more competitive.

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Content shared by employees receives 8x more engagement that content shared by brand channels. Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels. 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.

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Companies lack the strategy and culture for effective employee engagement and advocacy. 51% of companies agree that employees clearly understand and support the purpose and mission of the organization. 45% agree that employers have a clear understanding of what they should and should not do in social channels when it comes to company-related topics. 43% agree that their culture has a high level of trust and empowerment that is highly supportive of employee engagement and advocacy. 41% agree they have a holistic and strategic approach to supporting employee egnagement and advocacy. 35% agree there is leadership and ownership of the company’s digital employee engagement and advocacy strategy. 22% agree that social technologies are very integrated into the daily work of employees.

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36% of companies have fully deployed an enterprise collaboration platform. Only 9% of companies say they have employees that advocate on their own social channels on behalf of the company. 25% of companies say they have fully deployed an enterprise social network. EveryoneSocial Free Download: The Employee Advocacy Guide

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