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Creating Your Six Word Culture Story Joe Tye, CEO and Head CoachValues Coach Inc. Copyright © 2015, Values Coach Inc.
Culture eats strategy for lunch* – but in the best of organizations they share the meal together Click here for more slide show on 12 Reasons Culture Eats Strategy for Lunch
Can you tell your organization’s culture story in just 6 words?
An exercise adapted from… www.CulturalBlueprint.com
I borrowed this concept from the book Six- Word Memoirs
One of my very favorites “Cursed with Cancer Blessed with Friends” 9 year old Hannah Davies
This guy built a career – and made a fortune – with a six-word story
Precisely 6 words – not 5 and not 7 Like writing a sonnet or a haiku, the structure gives discipline to the process
A six-word culture story is NOT a laundry list of attributes: Committed Helpful Caring Supportive Responsive Friendly
A six-word story is NOT an advertising jingle: Beautiful people serving beautiful customers with joy
Southwest Airlines can do it…
Southwest Airlines Motto Servant’s Heart, Warrior Spirit, Fun-Loving Attitude
13 Because of this culture, Southwest Airlines might be the only airline that can credibly run this ad >>>>>
Cypress Semiconductor can do it…
Cypress Semiconductor Motto The Marine Corps of Silicon Valley One of their core values is “We don’t tolerate losing” and their CEO wrote this book ?
17 Cypress Semiconductor almost never makes hiring mistakes because they are so clear about who they are and what they stand for
This is a great small group exercise
19 A sample of 6-word culture descriptions from recent leadership retreats conducted by Values Coach…
20 Sometimes the 6 word culture stories almost make you want to quit your job and go word for that organization >>>>>
21 We love customers and each other
22 We are ALWAYS here for you
23 Fellowship & fun while working hard
24 Sometimes the 6 word culture stories make you wonder how the organization can even stay in business >>>>>
25 We have lost that loving feeling
26 Multiple priorities, limited resources, great expectations
27 Disjointed depts working against each other
28 Isolated silos Caste system Bitch buddies
29 Negativity reigns while circling the drain
30 We’re entitled, hating it, and staying
31 Beatings will continue until morale improves
32 We often see the most positive and most negative six-word culture stories come from people in the same organization!
34 Your six-word culture story can be both descriptive and prescriptive
From an entrepreneurial small business We’re tough We’re focused We win
36 At Values Coach we have put a lot of thought and research into what constitutes a great culture…
37 You will have a great culture if you have these three qualities – if you can tell your culture story with these 6 words >>>>>
Emotionally Positive Self Empowered Fully Engaged
The Florence Challenge is a structured process for gaining employee commitment to a culture of ownership
It is helping hospitals and other organizations promote a more positive and productive culture all across the country
Palmetto Health South Carolina
Maine Medical Center Portland Maine
Midland Memorial Hospital Midland, Texas
Steele Memorial Medical Center Salmon, Idaho
Grinnell Regional Medical Center Grinnell, Iowa
Kalispell Regional Healthcare Kalispell, Montana
What if everyone where you work were more emotionally positive, self empowered, and fully engaged?
Would you do a better job of serving customers and patients?
Would you do a better job of supporting coworkers?
Would people be happier and more productive – and go home in better spirits?
Culture doesn’t change unless and until people change
The Florence Prescription is a blueprint for fostering a culture of ownership – and it’s just $5 per book at: www.TheFlorenceChallenge.com
You can download the Certificate of commitment and other free resources at the Challenge Website
Make an event of the signing
To learn more contact Values Coach: Michelle@ValuesCoach.com 319-624-3889