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Writing Job Descriptions That Land You Great Hires

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Job  Descriptions   that  Land  You  Great  Hires #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Webinar  Tips  for  Attendees • You  can  connect  to  audio  using  your   computer’s  microphone  and  speakers.   • Or,  you  may  select  “Use  Telephone”   after  joining  the  Webinar. • All  lines  will  be  muted  to  avoid   background  noise. • You  can  ask  questions  at  any  time  by   typing  them  into  the  Questions  Pane. #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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#GDChat #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Featured  Speakers Jason  Webster Enterprise  Sales  Manager at  Glassdoor linkedin.com/in/jasonwebster99 @worldwidejweb #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Jennifer  Slaski Executive  Director  of  Marketing   Communications at  Spiceworks linkedin.com/in/jenslaski


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Agenda Customize  Descriptions  for  Specific  Roles Appeal  to  Millennials Mobile  Optimization Realistic  Descriptions  to  Attract  Qualified  Candidates Prevent  Buyer’s  Remorse Highlight  Your  Employer  Brand #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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#Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Top  5   considerations   job  seekers   take  into   account   before   accepting   a  job  offer:   #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Customize  Descriptions   for  Specific  Roles #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Customize  Descriptions  for  Specific  Roles Software  Engineers 78% of  software  engineers  say  the  top reason  they  would  leave   their  job  is  salary  and  compensation   48% of  female  software  engineers  are  likely   to  apply  to  a   company  a  friend  recommended   #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Customize  Descriptions  for  Specific  Roles Sales   78% 94% #Glassdoor of  sales  professionals   said  they  would   accept  less  money  to   work  at  a  company   selling  something   compelling of  sales  professionals   say  that  base  salary   is  the  most  important   element  of  the   compensation  plan,   while  62%  say  that   commission  is Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials 41% of  Baby  Boomers  said  workers  should   stay  with  an  employer  at  least  five  years   before  looking  for  a  new  job   Only  13%  of  Millennials   agreed #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials Around  70% hear  about   companies   through   friends  and   job  boards #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials Culture Fit? 80%  of  Millennials look  for  people  and   culture  fit  with   employers #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Appeal  to  Millennials • Career Growth • Benefits #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Mobile  Optimization #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Mobile  Optimization • Have  you   tested  your   own  site? • Do  you   know  what   people  are   seeing? #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Realistic  Descriptions  to  Attract   Qualified  Candidates #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Realistic  Descriptions  to  Attract   Qualified  Candidates 96% of  candidates  say  it’s   important  to  work  for  a   company  that  embraces   transparency #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Realistic  Descriptions  to  Attract   Qualified  Candidates Send  the  right message  to  the   right candidate   at  the  right time #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Realistic  Descriptions  to  Attract   Qualified  Candidates • Leave  out  the  fluff • Communicate  the  skills,  qualities,  and  values   you  expect  from  a  person  in  this  role • Address  your  culture • Provide  the  less  glamorous  details,  too • Leave  the  jobseeker  with  2-­3  takeaways #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture What  is  the  work   environment  like? Is  it  casual  or  formal? Does  it  require  you  to   be  highly   self-­sufficient  or   collaborative? #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:  add  visuals #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:  add  visuals #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   highlight  unique perks #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   highlight  unique perks #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   provide  less-­glamorous  details What  is  a  day   in  the  life  of   this  job  really like? #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   make  them  say  “that’s  me!” #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   write  it  like  you’d  say  it #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   let  ‘em meet  their  future  team  mates #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Address  Your  Culture:   introduce  them  to  your  company #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Prevent  Buyer’s  Remorse #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Prevent  Buyer’s  Remorse:  Prequalify #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Highlight  Your  Employer  Brand #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Highlight  Your  Employer  Brand #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Highlight  Your  Employer  Brand:   Tell  Your  Story More  Comprehension Better  Understanding Higher  Application  Rates Quality  Candidates Better  Cultural  Fit #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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Questions? #Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


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