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The Death of the Common Job Description

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The Death of the Common Job Description: How to Up Your Hiring Game


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Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.


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Today’s Speakers Eileen Wu Jenny Harding Justin Keller Technical Recruiting Specialist at Glassdoor VP of People at WeddingWire Director of Growth at Jazz Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Agenda • Optimize job descriptions (and job titles) for search • Communicate company culture, values and work-life balance • Attract the right talent • Tailor job descriptions for mobile • Live Q&A Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Think Like a Search Engine Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Titles Are Serious Business Instead of: Try: • Rainmaker • Salaried Account Executive • Brand Ninja • Social Media Specialist • Happiness Hacker • Human Resources Manager • Quota Crusher Confidential and Proprietary © Glassdoor, Inc. 2008-2015 • Sales Development Rep


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Location of Role Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Communicate Culture and Values Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Do You: Showcasing Culture and Values Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Attract the Right People Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Profile Before You Promote Performer Dimensions Build a Role Model Prioritize for Performance Set Expectations Be Judicious Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Highlight the Role’s Impact Instead of: Try: • Build campaigns for lead generation to fill sales lead pipeline • Be loved by sales and valued as the top lead generator by our CEO • Create and implement compelling lead generation campaigns to fill the sales pipeline Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Tailor Descriptions for Mobile Viewing Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Jobs on the Run 30% Confidential and Proprietary © Glassdoor, Inc. 2008-2015 chance your job description will be viewed from a mobile device


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Experiments Aren’t Only for Chemistry Lab Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Test What Works Best A or B AB Testing Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Standardize The Process Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Make a Blueprint •Basic department templates •What are the “must haves”? •Designated Dave (the reviewer) •Tracking Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Need Further Inspiration? Google Stalk Competitive Intel Track Clicks Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Using Jazz + Glassdoor Together + Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Q&A Confidential and Proprietary © Glassdoor, Inc. 2008-2015


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Thank You.


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