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BUILDING
CULTURES OF
INNOVATION
Tatyana Mamut, PhD
& Kate Piper
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Developed while at IDEO...
thank you, IDEO!
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Vision that drives innovation, articulated & supported from the top
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Employee drive to go above & beyond day-to-day tasks
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Seeking new ideas from outside the organization
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Working together across functions & backgrounds
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Quick cycles of prototyping, testing & iteration
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Generation of new provocations, insights, and questions
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Ability for the organization to evolve itself quickly to take on new challenges
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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INNOVATION ELEMENTS
DIRECTION
MOTIVATION
INSPIRATION
COLLABORATION
Ongoing resource allocation & decision-making that move new ideas to implementation
EXPERIMENTATION
LEARNING
AGILITY
PRIORITIZATION
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—
INNOVATION
ARCHETYPES
—
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tolerance for org risk
tolerance for product risk
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tolerance for product risk
NAVIGATOR
VISIONARY
TINKERER
EXPLORER
tolerance for org risk
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Visionary
DIRECTION
Examples:
Virgin, Louis Vuitton, Tesla
INSPIRATION
COLLABORATION
EXPERIMENTATION
“Innovation from the Top”
MOTIVATION
LEARNING
AGILITY
PRIORITIZATION
Advantages: Ability to maximize
efficiency and innovation
Pitfalls: Without the leader, the
organization is in danger
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Tinkerer
DIRECTION
Examples:
Google, 3M, Whole Foods, Xerox PARC
INSPIRATION
COLLABORATION
EXPERIMENTATION
“Let 1,000 Flowers Bloom”
MOTIVATION
LEARNING
AGILITY
PRIORITIZATION
Advantages: High engagement and
lots of ideas, disruptive ideas can
emerge from within
Pitfalls: Initiatives can be fragmented
and disorganized
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Explorer
DIRECTION
Examples:
ABInbev, Samsung, Microsoft
INSPIRATION
COLLABORATION
EXPERIMENTATION
“Good at the D in R&D”
MOTIVATION
LEARNING
AGILITY
PRIORITIZATION
Advantages: Bring in proven
technology
Pitfalls: Can be too reliant on others
and eventually lose focus
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Navigator
DIRECTION
Examples:
Amazon, Netflix, Treehouse, Intuit
INSPIRATION
COLLABORATION
EXPERIMENTATION
“Let a Dozen Flowers Bloom”
MOTIVATION
LEARNING
AGILITY
PRIORITIZATION
Advantages: Coordinated innovation
based on strategic goals
Pitfalls: Hinges on talents of executive
team
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NAVIGATOR/GRANDSTANDER
TINKERER/MAD SCIENTIST
VISIONARY/AUTOCRAT
EXPLORER/NOMAD
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Take a look at your
organization.
Does it resemble an innovator
archetype?
Does it seem to be a healthy
archetype?
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—
CRAFTING
ORGANIZATIONAL
EXPERIMENTS
—
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What can we design to change
the organization, and its
culture?
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Breaking down what you can
design internally (4S model)
STORYand our place in it
A compelling vision of the future
STRUCTUREgoverned
The way people are organized and
SYSTEMS and tools
Formal and informal work processes
SKILLS access to
The human talents we have
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STORY
A compelling vision of the future and our place in it
Storytelling models: common modes of telling stories in organizations
TOP DOWN
INCLUSIVE
IMMERSIVE
EXPERIENTIAL
Top executives communicate
to employees, for example via
creating a video, hosting a
town hall conversation, or
sending emails.
Host a conversation and
capture common themes,
for example via an online
community.
Create an immersive
experience to tell a story,
for example a gallery
space in the office.
Create a lived experience
that communicates the
desired state, for example
wargame or immersion
with customers.
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STRUCTURE
The way people are organized and governed
Innovation patterns: common models for structuring for innovation efforts
INCUBATE
SPIN-OFF
INTEGRATE
OUTSOURCE
Create a new department or
capability that identifies,
inspires, shepherds and
incubates innovation (Intuit,
Ford, ABI Beer Garage)
Build a stand-alone
business or spin-off to
develop innovative and
disruptive businesses
(Ditto, Bold Italic)
Make innovation
everyone’s job and create
new processes to enable
innovation in many places
within the organization
(Google, 3M, Life
Technologies)
Create a fund to invest in
new ideas or hire
consultants to develop new
ideas and the process to
implement and scale these
ideas (ConAgra, P&G
Connect and Develop,
Mayo Clinic Ventures)
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SYSTEMS
Formal and informal work processes and tools
RESOURCE
ALLOCATION
DECISION
MAKING
How are money,
time, and people
distributed across
different priorities in
an organization?
How are decisions
made about which
projects and initiatives
move forward? Who
has the power to
develop and try out
new ideas?
COMMUNICATION
How do people
communicate with
each other and
external partners in
the organization?
PRODUCT
DEVELOPMENT
PROCESS
How are new ideas
created, developed,
prototyped, and
marketed?
SPACE
What does the
workspace look like
and how does it frame,
enable, and nudge the
behaviors and beliefs
of employees, leaders,
and customers?
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SKILLS
The human talents we have access to
The talent lifecycle: the factors that can be designed for within an org related to talent
BUILDING
NETWORKS
ATTRACTING
TALENT
MOTIVATING MEASURING
+ REWARDING + EVALUATING
SELECTING
+ HIRING
SAYING
GOODBYE
GROWTH
+ LEARNING
STAYING IN
TOUCH
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Pick one Innovation Element
you would like to build in your
org, and design 2-3 experiments
you can run with your
organization
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Do something small this week.
Learn.
Do something bigger next week.
Learn.
Repeat.
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Thank you!
Tatyana Mamut, PhD
tatymamut@gmail.com
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