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Text Text Meet the Fitbit Executive Team


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James Park – CEO and Co-founder James Park co-founded Fitbit in 2007 and took the role of CEO. Park has served on the board of directors since the start of the company, before taking the role of Chairman in 2015.   Before Fitbit he was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots. Previously he was co-founded and led multiple other start ups, and has also worked for Morgan Stanley developing trading strategies through financial software.


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Eric Friedman – CTO and Co-founder Eric Friedman fo-founded Fitbit along with James Park, and took the role of chief technology officer. With a B.S. and an M.S. in computer science from Yale University, Friedman is the senior tech person of the group. Previously Friedman served as an engineer manager at CNET Networks, as well as a leading role at Windup laps and Epsei Technologies just as Park did. Friedman also has experience working on the technical team at Microsoft.


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William Zerella - CFO William Zerella has served as Chief Financial Officer since June 2014. Zerella has experience with finance in publicly traded companies, working as the CFO of Vocera Communications, Inc., a publicly held wireless healthcare communications company before joining Fitbit. He has held various other CFO and executive positions at multiple companies, including one company that was acquired by Dell Inc. Zerella holds an M.B.A. from the Leonard N. Stern School of Business at New York University.


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Hansgregory Hartman- COO Hansgregory Hartmann has been Chief Operations Officer since February 2011. Before Fitbit, Hartman was the COO of Skyline Solar, Inc. He’s also had executive level experience in multiple other tech and engineering companies. Before his executive career in these tech and engineering companies, Hartman served 15 years in various quality, operations, and marketing management roles at HewlettPackard Company Hartmann holds a B.S. in electrical engineering from New Jersey Institute of Technology and an M.S. in manufacturing systems engineering from Stanford University.


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Edward Scal - CRO Edward Scal has served as Chief Revenue Officer since October 2010. Before Fitbit he was a partner at Avanti Growth Partners, a private equity and consulting firm. Before Avanti he has held various executive roles from VP to director of development at multiple firms including some selling fitness gear products. Most notable of these past companies include Visa International and General Mills. Scal holds got hisM.B.A. from Stanford Business School.


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Andy Missan- VP and General Counsel Andy Missan has worked as Vice President and General Counsel since March 2013. Before Fitbit, Andy served as VP of multiple tech and mobile companies. He has also held senior legal and business affairs positions at the RCA Records Label/BMG Entertainment and Sony Music Entertainment Inc. Missan holds a J.D. from Northwestern University School of Law.


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Timothy Roberts VP Interactive Timothy Roberts has served as Vice President, Interactive since September 2010. Before Fitbit, Roberts served as the founder and CEO of Infectious, LLC, a print-on-demand provider. Other past experiences include multiple VP roles at other tech companies, as well as a Senior Director role at Yahoo! Inc. Roberts holds a B.A. in psychology from Vassar College.


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We Pioneered the Market… "We pioneered the connected health and fitness market starting in 2007, and since then we have grown into a leading global health and fitness brand." Excerpt from the Fitbit IPO filing. Fitbit says it has sold more than 20 million devices so far, and growth seems to be accelerating. For the full-year, the company is on track to double its 2014 revenue. Fitbit currently has around 70% market share by sales, according to its IPO filing. Yet companies like Xiaomi and Apple have been focusing efforts on getting their own share of this growing market. However, to continue winning in this market will take a formidable team with both passion and expertise. - With an incredibly diverse group of executives, all with impressive resumes and past experiences, they just might have it.


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The next billion-dollar Apple secret? Apple forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering Apple's brand-new gadgets and the coming revolution in technology. And its stock price has nearly unlimited room to run for early-in-the-know investors!


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