'

How Deloitte Approaches Global Employer Branding

Понравилась презентация – покажи это...





Слайд 0

How Deloitte Approaches GLOBAL EMPLOYER  BRANDING Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 1

Webinar  Tips  for  Attendees • You  can  connect  to  audio  using   your  computer’s  microphone   and  speakers.   • Or,  you  may  select  “Use  Telephone”   after  joining  the  Webinar. • All  lines  will  be  muted  to  avoid   background  noise. • You  can  ask  questions  at  any   time  by  typing  them  into  the   Questions  Pane. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 2

Featured  Speakers Jennifer  Powell Talent  Acquisition Branding  Lead at  Deloitte @JPhillyPowell Tarek Dawas Global  Talent  Acquisition   and  Mobility  Leader  at   Deloitte @tdawas Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Mike  Walsh Senior  Manager, Product  Marketing at  Glassdoor @MikeNWalsh


Слайд 3

#GDChat Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 4

Agenda • What  Is  an  Employer  Brand? • Why  Invest  in  Your  Employer  Brand? • Deloitte’s  Global  Brand   • Action  Plan • Questions Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 5

What  Is  an  Employer  Brand? Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 6

An  Organization’s  Reputation  as  an  Employer Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 7

Today’s  Candidates’  Decision-­Making  Process Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 8

69% would  not  take  a  job  with   a  company  that  had  a  bad   reputation,  even  if  they   were  unemployed! Source: Allegis Group Services Study, August 2012 (1,010 US Workers) Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 9

OK,  Employer  Branding  Is  Important! But What’s This About a… GLOBAL EMPLOYER  BRAND? LOCALIZED EMPLOYER  BRAND? Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 10

Why  Localize  Employer  Branding?   Because  One  Size  Doesn’t  Fit  All Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 11

The  Needs  of  Global  Talent  Pools  Differ Work  Life   Balance Stability Leadership   Opportunities Friendly   Work   Environment Compensation Benefits Mentorship Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 12

Lack  of  employer   brand  recognition   in  global  markets Lower  Applicant   Quality What  is  the  cost  of   getting  it  wrong? Increased Cost-­Per-­Hire  + Time-­to-­Fill Costly  implications   for  bad  hires  due   to  labor  laws Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 13

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 14

Deloitte  – Quick  Facts • Professional  services  firm:  Audit,  Consulting,   Tax  &  Legal,  Financial  Advisory  and  Risk  Advisory   • Over  225,000  people  in  110+  locations  worldwide,   but  we  are  a  network  of  47  independent   member  firms • History  of  inorganic  growth • Minimal  levels  of  business  advertising Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 15

Approx.  60,000  Hires  Per  Year  Globally 2% 23% 11% 37% Geography 31% Level 56% 40% Campus Experienced  Hire Executive Other Asia  Pacific Americas EMEA Our  p eople Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 16

Deloitte’s  Employer  Brand  2003 (consistency without alignment) Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 17

Deloitte’s  Employer  Brand  2006 (visually consistent, but not the message) Although  now  completely   compliant   with  identity   standards,   messaging   is  still  not  aligned. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 18

Why  Is  This  Important? • War  for  talent • Boost  engagement  and  retention   • Strengthen  recruiting  outcomes   • Boost  the  bottom  line Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 19

What  We  Did Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 20

Defining  Our  EVP Deloitte’s Current  Employer   Branding  Strategies Deloitte   Leadership Visions  and  Goals Input  from  over  26,000   internal  (employees)   and  external  (candidate)   live  interviews  and   surveys  in  22  countries EVP Deloitte’s   Corporate  Branding   Strategy Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015 Competitors’   Best  Practices


Слайд 21

Putting  It  All  Together Student  Hire  Collateral: It’s  your  future How  far  will  you  take  it? Experienced  Hire  Collateral: It’s  your  career Where  will  you  take  it? Green  Dot  Campaign: Standing  out  in  the  crowd. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 22

Outcomes:  Global  Recruiting  Communications  Guide Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 23

Student  Collateral Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 24

Social  Media  Collateral Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 25

The  Green  Dot Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 26

Our  Tone  and  Voice Having  fun  at  work?   Why  not? Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 27

Green  Dot  Recruitment  Campaign  – 2009 Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 28

Localising  the  Message  Is  Critical Innovation Gender   balance Prestige Arab  Spring Gender   balance Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 29

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 30

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 31

Middle  East It’s  your  career, www.deloitte.com/m e/careers Like  Deloitte  Middle   East Get  a  head-­start  on   conquering   the   learning  curve @DeloitteME  and @DeloitteMEjobs Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 32

Global Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 33

Leveraging  Global  Platforms Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 34

Sharing  the  Social  Love Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 35

Sharing  the  Social  Love  on  Glassdoor Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 36

Building  on  Best  Practices Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 37

Building  on  Best  Practices Deloitte  University  Going  Global Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 38

Pulling  It  All  Together  – Driving  Global  Adoption Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 39

Collaborate,  Execute  and  Simplify • Make  it  easy  to  understand  and  execute • Partner  with  marketing  from  the  start • Get  key  stakeholders  to  lead  it  and  the  rest  will  follow • Raise  leadership   expectations  around  building  the  brand • Allow  for  flexibility  -­ EVP  emphasis  varies  locally Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 40

Behaviour  trumps  collateral • Materials  “start  the  conversation” • Educate  stakeholders • Focus  on  experience • Define  the  sandpit,  but  encourage  innovation  – it  can  come  from  anywhere!   • Global  brand;;  from  compliance  to  business  partner • Share  best  practices Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 41

Free  Resources:  employers.glassdoor.com Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 42

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 43

Questions? Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015


Слайд 44


×

HTML:





Ссылка: