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The Ultimate Guide To LinkedIn Company Page

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The Ultimate Guide for LinkedIn Company Pages


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Introduction With the latest trends in social media constantly happening, its easy to get overwhelmed with the platforms available. We think we should set up a Facebook page or Twitter account as part of our social media strategy. But why? Yet think about it – Going to where your audience are hanging out is much easier than inviting them onto a platform that they don’t use right? LinkedIn is where decision makers go to read updates and network. It has proven ability to building a community and generate revenue. Especially if you are looking for B2B deals, the LinkedIn Company Pages is a powerful tool that most companies overlook. In this guide, we will cover compelling reasons to start a page, what to put in it and how to grow your following. www.socialstar.com.au 2


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Why Start A LinkedIn Company Page? www.socialstar.com.au


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Prospect Nurturing 80 percent of LinkedIn users say they want to connect with companies before making a purchase decision. This resulted in users being 50 percent more likely to buy from a company they engage with on LinkedIn. www.socialstar.com.au 4


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Lead Conversions HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. This is 277% higher than Twitter (.69%) and Facebook (.77%). www.socialstar.com.au 5


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Growing Platform Forbes reported that company page usage jumped from 24% to 57% in 2014. Despite the rapid increase, there is room for grow. This represents an opportunity to build audience loyalty before the competition rises. www.socialstar.com.au 6


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Setting Up Your LinkedIn Company Page www.socialstar.com.au


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Page Information •  Company descriptions •  Specialties •  Products and Services •  Industry •  Website •  Contact •  Careers www.socialstar.com.au 8


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Optimise for Search Company Pages are very SEO-friendly. Google shows previews of up to 156 characters of your page text, so be sure your description leads with powerful, keyword-rich sentences. Members can also search for companies by keyword on LinkedIn, so include words and phrases that describe your business, expertise, and industry focus. www.socialstar.com.au 9


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Type of Company Updates www.socialstar.com.au


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Add Visuals Humans are able to process visuals 60,000 times faster than text. Therefore we are more likely to pay attention to visuals when consuming large amounts of information online. Including an eye-catching image results in a 98% higher comment rate. www.socialstar.com.au 11


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Add Links Company Updates containing links can have up to 45 percent higher follower engagement than updates without links. Just remember to write a compelling sentence to accompany the link, inspiring members to click through. www.socialstar.com.au 12


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Video Content A recent study found that followers who engaged with posts containing links to YouTube videos took 2x as many amplification actions (likes, shares, and comments) as they did with posts that did not contain videos www.socialstar.com.au 13


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Ask For Feedback Your followers will welcome the chance to respond to questions about industry trends, business problems, new products, and more. On average, status updates that contain questions receive almost 50 percent more comments. www.socialstar.com.au 14


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Company Updates Strategy www.socialstar.com.au


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Timing of the Day Updates posted in the morning usually earn the highest engagement, with a slight bump occurring again after business hours. But don’t take our word for it! Experiment to see what works best for your company. www.socialstar.com.au 16


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Frequency of Posts Most LinkedIn users are active on LinkedIn during weekdays due to work-related activities. Therefore posting at least once per weekday is an effective strategy. You should also post consistently as this encourages engagement and fosters familiarity. www.socialstar.com.au 17


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Engage Locally Use Targeted Updates to send a targeted company status update to a selection of your company follower. An example is geo-targeted updates. Regional offices are able to contribute content that speaks directly to your customers or prospects in different areas. www.socialstar.com.au 18


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Growing Your Page Following www.socialstar.com.au


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Employee Participation Employees are 70 percent more likely to engage with your Company Updates. Encourage them to ‘like’ and ‘comment’ when they see company updates in their newsfeed. Request that employees add a link to your Company Page in their email signatures. www.socialstar.com.au 20


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LinkedIn Groups Target Groups relevant to the industries or customers you serve. When appropriate, link to your Company Page to help interested members gather more insights and info. Just remember not to spam links. When you post in Groups, aim to help members solve problems and share insights with one another. www.socialstar.com.au 21


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Thanks for reading, let us know how you go! www.socialstar.com.au


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A bit about us… At Social Star, we work with individuals and businesses to help them shine attract career opportunities, business referrals online, and become a leader in their industry by creating powerful and authentic personal brands. Our step-by-step process involves: •  Understand your brand personality •  Build digital assets such as websites •  Leverage your brand to attract opportunities Looking for digital advice? Grab your 20 minutes free consultation with us :) www.socialstar.com.au 23


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