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Stories From an Agile Agency: Best Lessons Learned

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edenspiekermann_ WebVisions Stories from the agile agency N@robertstulle July 2, 2015 berlin amsterdam san francisco singapore


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edenspiekermann_ stories from the agile agency Who is Edenspiekermann?


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edenspiekermann_


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edenspiekermann_ Work with us to create 
 brands, products and services
 that people love and use.


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ at work


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edenspiekermann_ We don’t do waterfall w Projects break here Design Tech. Implementation …and here Content


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edenspiekermann_ We work with agile methods Beta Design Content Tech V1.0


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edenspiekermann_ We create relevance Research Design Content Tech


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edenspiekermann_ Relevance


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edenspiekermann_ Websites


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edenspiekermann_ Websites


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edenspiekermann_ Apps


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edenspiekermann_ Lean Brand Development


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edenspiekermann_ Lean Brand Development GO Search stories NAME NAME NIGHT MODE DAY MODE


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edenspiekermann_ Big Brand Development Brand Stories


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edenspiekermann_ Big Brand Development edenspiekermann_ digitale medien Für Vertrieb, Fachhändler und Orthopädie-Techniker Interaktiver Katalog und Produkt-Konfigurator Interaktiver Produktkatalog zum ansehen und zusammenstellen von Produktkomponenten. Für Orthopädie-Techniker Digitaler Fragebogen Fragebogen durch den der Techniker den Anwender leitet. Evaluiert automatische Diagnose und Produktempfehlung.


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edenspiekermann_ edenspiekermann_ Digital Editorial Supervisory Board Meeting 10.06.2014 31


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edenspiekermann_ Design Research edenspiekermann_



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edenspiekermann_ Workshops and trainings


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edenspiekermann_ Design Thinking und co-creation


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edenspiekermann_ Service Design


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edenspiekermann_ edenspiekermann_ Service Design


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edenspiekermann_ Stories from the agile agency Why agile?


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edenspiekermann_ Why agile? → Everything changes – very fast → Former rules do not apply → The world is not top down anymore → Everything is connected


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1950


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1979


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2007


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2010


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2015


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edenspiekermann_ Why agile? The world is not top down anymore


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edenspiekermann_ Why agile? And this is how it is.
 This is our new normal.


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edenspiekermann_ Why agile? We work agile 
 to create relevance in a very fast changing world.



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edenspiekermann_ Stories from the agile agency Working with agile methods


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edenspiekermann_ The waterfall Analysis Concept Design Implementation Live


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edenspiekermann_ The waterfall


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edenspiekermann_ Scrum


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edenspiekermann_ Scrum


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edenspiekermann_ Scrum


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edenspiekermann_ The Scrum Board To Do Doing Task Task Task Task Task Review Done


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edenspiekermann_ The Scrum Board To Do Doing Task Task Task Task Review Task Done


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edenspiekermann_ The Scrum Board To Do Doing Task Task Task Review Done Task Task


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edenspiekermann_ The Scrum Board To Do Doing Review Done Task Task Task Task Task


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edenspiekermann_ The roles in Scrum The Product Owner manages the product The ScrumMaster manages the process The Team 
 manages itself


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edenspiekermann_ Scrum Retrospectives!


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edenspiekermann_ Measurable results


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edenspiekermann_ Stories from the agile agency The agile agency


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edenspiekermann_ The whole team


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edenspiekermann_ The CEO


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edenspiekermann_ User needs This is why… So that…


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edenspiekermann_ Our Client


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edenspiekermann_ Presentation title here Our client 29.05.2013 81


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edenspiekermann_ The joint team


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edenspiekermann_ Wirecard website relaunch 06.08.2013 83


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edenspiekermann_ Stories from the agile agency A project


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edenspiekermann_
 edenspiekermann_ at work with Red Bull


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edenspiekermann_ at work


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edenspiekermann_ at work


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Think modules, not pages


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edenspiekermann_ Red Bull Amaphiko currently in public beta


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edenspiekermann_ at work Ireland Germany USA Germany Greece


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edenspiekermann_ ^


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edenspiekermann_ at work


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edenspiekermann_ on holiday


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edenspiekermann_ at work


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edenspiekermann_ Stories from the agile agency What I learned


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edenspiekermann_ What I learned Working agile only works if you 
 enable an agile mindset.


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edenspiekermann_ What I learned Let go of all notions of control 
 by management. It’s an exercise in trust.


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edenspiekermann_ What I learned Stop pretending. Get real about what you can do 
 and what you can not do. Be open.


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edenspiekermann_ What I learned Challenge yourself,
 challenge your client.


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edenspiekermann_ What I learned where the magic happens your comfort zone


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edenspiekermann_ What I learned Client relationships are like 
 all relationships. They need work.


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edenspiekermann_ What I learned There is no such thing as a half-agile or somewhat agile approach.


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edenspiekermann_ What I learned Luke:
 All right, 
 
 I'll give it a try. 
 
 
 Yoda: No. Try not. 
 Do... or do not. 
 There is no try.


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edenspiekermann_ What I learned Luke:
 All right, 
 
 I'll give it a try. 
 
 
 Yoda: No. Try not. 
 Do... or do not. 
 There is no try.


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edenspiekermann_ Stories from the agile agency What we find useful


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edenspiekermann_ What we find useful Understand your client 
 and their customers


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edenspiekermann_ Stories from the agile agency Other Companies Developers Music lovers


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edenspiekermann_ Stories from the agile agency


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edenspiekermann_ What we find useful Start with talking about 
 content, meaning and purpose


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edenspiekermann_ What we find useful


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edenspiekermann_ What we find useful Products do not fail because they 
 are technically broken…


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edenspiekermann_ What we find useful Products do not fail because they 
 are technically broken, 
 they fail because nobody needs them.


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edenspiekermann_ What we find useful Be in service of content, the hero


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edenspiekermann_ # awesome # powerful # over the top # kick-ass


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edenspiekermann_ What we find useful Create an atmosphere 
 of transparency and trust


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edenspiekermann_ What we find useful Start with talking about 
 content, meaning and purpose


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edenspiekermann_ clear direction + trust
 = no spec docs


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edenspiekermann_ What we find useful Create your own reality


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edenspiekermann_ work on kick-ass projects for cool clients with incredible people in a beautiful environment


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edenspiekermann_ trabajar en proyectos brutales para clientes molones con gente increíble en un ambiente de muy buen rollo


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edenspiekermann_ work on boring projects for cool clients with incredible people in a beautiful environment


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edenspiekermann_ work on inspiring projects for cool clients with OK-ish people in a beautiful environment


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edenspiekermann_ What we find useful “You have to create your life. 
 You have to carve it, like a sculpture.” William Shatner 



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edenspiekermann_ What we find useful Challenge your client, 
 shape your own projects


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edenspiekermann_ What we find useful you learn something high potentials STARS! bread 
 without 
 butter bread & butter you earn something


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edenspiekermann_ What we find useful Create something meaningful


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edenspiekermann_ What we find useful if it ’s not here, 
 why did you do it? user needs our needs clients needs


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edenspiekermann_ What we find useful Stop the engagement if you think your work is meaningless


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edenspiekermann_ What we find useful Concentrate on value


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edenspiekermann_ What we find useful Cut the crap


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edenspiekermann_ What we find useful Get real


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edenspiekermann_ edenspiekermann_ partnership realistic expectations openness & transparency honesty trust


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edenspiekermann_ Have fun. Fun


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edenspiekermann_ Fun


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edenspiekermann_ Thank you If you are in Berlin, come by for a coffee


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edenspiekermann_ www.edenspiekermann.com N@robertstulle berlin amsterdam san francisco singapore


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edenspiekermann_ www.edenspiekermann.com N@robertstulle berlin amsterdam san francisco singapore


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edenspiekermann_ berlin amsterdam san francisco singapore


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