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The Science of Building Happier, Higher-Performing Teams
Additional Resources Dave Inglis Director of Customer Happiness Tweet us @dave_inglis or @plas.city Or email at email@example.com
What you’ll take away • Is employee happiness important? • A few simple ways to get started. • Some business cases for happiness.
Workplace Happiness. Too bold? Not according to employees…
We polled 487 working Canadians… 95% believe they have a right to be happy 92% 94% believe that happiness can be improved believe companies should be investing in happiness 85% interested in learning the skills to be happier at work
92% Believe that companies should be investing in the happiness of their employees.
Definition of Happiness “The joy we feel while striving for our potential” Shawn Achor Worlds Leading Expert on Happiness and Performance Shawn joined the Board of Directors at Plasticity in 2015
Workplace Happiness “The joy we collectively experience, while striving to reach our collective potential” It doesn’t sound so ridiculous after all.
Science of Happiness Flourish by Dr. MarEn Seligman
The Impact of Unhappiness Reduced access to decision making centers Reduced access to creativity centers Increases our emotional reactivity Reduced ability to focus
Brain Science of Happiness Amygdala Manages Fight or Flight Fear causes 30% reduction in cognitive abilities.
30% Reduction in Resources Imagine losing 30% of your workforce
Where to start?
If you have buy in… It can be simple. 21 day gratitude journal activity 60% improvement on task accuracy
Let’s Look at Data
Bad Data ANNUAL SURVEY Employee Happiness 100 90 80 70 60 50 40 30 20 10 0 J F M A M J J A S O N Bad data doesn’t tell you anything useful or help you make better decisions. D
Good Data Employee Happiness - Sales 100 VP of Sales Resigns Back on Track 90 80 70 60 New VP of Sales Hired 50 40 30 20 10 0 J F M A M J J A S O N D Good data helps you understand what’s causing the changes and suggest what you can do about it.
Better Data Sales vs. Customer Service 100 Customer acquisition down CS reps feel less overworked 90 80 70 60 50 Customer Acquisition growing CS struggling to keep up 40 30 20 10 0 J F M A M J J A S O N D Better data helps you understand the impact of changes over time and across multiple groups.
The Best Data Long term employee happiness With cycles and predictions 100 90 80 70 60 50 40 30 20 10 0 Post Christmas sales and service dip in happiness Drill down on past events to improve them in future cycles Learn from data to iterate for long term improvement J F M A M J J A S O N D J F M A M J J A S O N D The best data is long term, helps you make and test predictions, and craft better policies for continued future success.
Case Study #1 Fibernetics Company type: Canadian Telco company with 300 employees in four countries. Refocused corporate culture towards employee and customer happiness New Mission Statement: “Delivering happiness and connections daily by being awesome.” Major rebranding highlighted customer and employee happiness. New core values and ability to track adoption of values over 12 months.
Additional Resources Fibernetics continued Outcome: Volatility of employee happiness reduced by half and average happiness increased by 10%. Four quarters of the highest percentage sales growth in company history. Highest level of customer satisfaction in company history. Highest customer retention in company history and overall compared to the ENTIRE industry.
Who? Who’s Tracking Happiness? SME’s, large enterprise, cities and municipal organizations, non profits, banks, financial institutions, tech companies, tech incubators, international medical device companies, universities, financial services companies, advertising agencies, marketing firms, manufacturing facilities, international retail chains and others.
Additional Resources Connect with us hUp://plasEcitylabs.com facebook.com/plasEcitylabs twiUer.com/plasEcity hUp://linkd.in/1dejP0Y
Additional Resources Free culture assessment for all attendees Email firstname.lastname@example.org and mention the IAB seminar to receive a free 30 minute assessment of where you place on culture and where you can go next.