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OPERATIONALIZING GROWTH HUSTLING => SCALING

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OPERATIONALIZING GROWTH HUSTLING => SCALING @DistroDom


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ABOUT 500 STARTUPS AS OF 5-2015: Over 1000 Companies Invested In $175M Under Management $105M Deployed 300+ companies started outside US 300+ companies with Women Founders Our Team of 50 people spans 12 countries and speak 20+ different languages @DistroDom Always #500strong


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WHO IS THIS GUY DOMINIC? Co-Founded GarmentValet Co-Founded Curebit / Talkable Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG @DistroDom


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@DistroDom WHAT DO WE ALL WANT PHASE 1: EARLY TRACTION PHASE 3: OPERATIONALIZING MOAR TRACTION


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@DistroDom WHAT LEADS TO EXPONENTIAL GROWTH ASYMMETRICAL PATTERNS NOT FOLLOWING OTHERS UNFAIR ADVANTAGES BEING SCRAPPY


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GROWTH => PRODUCT @DistroDom


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GROWTH IS A TEAM SPORT @DistroDom


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GROWTH IS AN ALL SUM GAME @DistroDom


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@DistroDom PHASES OF “GROWTH” PHASE 1: EARLY TRACTION PHASE 3: OPERATIONALIZING PHASE 2: DOUBLING DOWN


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GROWTH DOESN’T JUST MEAN NEW USERS @DistroDom


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GROWTH FOR PIRATES… AARRR @DistroDom Credit: Dave McClure (@davemcclure)


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FIRST, WHAT ARE EARLY GROWTH GOALS @DistroDom Finding Product Market Fit Finding Early Adopters Getting The First Paying Customers Learning Your Conversion Funnel Basic Unit Economics: CAC / LTV Audience Building Email Lists Cookie Pool Social Followers


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PHASE 1: EARLY TRACTION…. @DistroDom !! Be Scrappy + Keep Hustling !! ? Many Many questions and uncertainties => [xox] => Comparing inputs to outputs v Traditional Channels usually won’t work


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IF TRADITIONAL CHANNELS DON’T WORK THEN WHAT? @DistroDom


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SOME HACKY SH*T TO TRY @DistroDom Scraping Lists Online Community Hijacking Social Community Building Outreach Email Power Networking Email Partners


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When Something Sticks… DOUBLE DOWN @DistroDom


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DO NOT DOUBLE DOWN WITH A LEAKY FUNNEL @DistroDom


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WHAT DOES “WORKING” MEAN? @DistroDom 60% Sales are coming from 2-3 channels GUT You Need The Right Tools To Measure


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PHASE 2: DOUBLING DOWN… WE EXPERIMENT LIKE CRAZY @DistroDom


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PROBLEMS FROM EXPERIMENTATION @DistroDom Test Shit That Doesn’t Matter Tests Take Too Long Winners don’t create meaningful results to the bottom line Every test is a loser Testing is Disorganized WORST: Testing Slows Growth


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PROCESS is SEXY @DistroDom PHASE 3: OPERATIONALIZING GROWTH …


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@DistroDom Credit to Brian Balfour (@bbalfour) - www.CoElevate.com


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@DistroDom IDEA IMPACT CONFIDENCE EASE “I.C.E.” SCORE YOUR IDEAS Credit to Sean Ellis (@seanellis) - GrowthHackers.com


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@DistroDom THE ROLE OF THE GROWTH MASTER


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@DistroDom TRELLO IS A GREAT TOOL Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/


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@DistroDom @DistroDom


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