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Webinar Tips You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.

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Featured Speakers Molly McKinstry Inside Sales Manager at Glassdoor Katie Burke Director of Talent and Culture at HubSpot

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AGENDA What Is Company Culture? Stats That Prove Investing in Culture Pays Off Action Plan to Improve Company Culture Case Studies Save money recruiting Save time recruiting Increase candidate quality Raise productivity levels Increase retention rates

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What Is Company Culture?

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CULTURE CODE THE 1.8 million views #1 business deck on SlideShare in 2013

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Culture is to recruiting as product is to marketing. Customers are more easily attracted with a great product. Talent is more easily attracted with a great culture. -@Dharmesh, HubSpot

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Culture is everything.

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5 Reasons to Invest in Your Culture

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#1: Save Money Recruiting #1: Save Money Recruiting

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Companies with a good employer brand see an average of #1: Save Money Recruiting Source: Employer Branding Global Study Report Companies with a strong employer brand enjoy Source: LinkedIn

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#1: Action Plan Get involved! Read and respond to Glassdoor reviews, implement feedback and initiate change.

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#2: Save Time Recruiting

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#2: Save Time Recruiting Source: Glassdoor read reviews when they have just started their job search and have not yet spoken with a company recruiting or hiring manager. Source: Glassdoor are likely to apply to a job if the employer actively manages their employer brand, responds to reviews, updates their profile and shares updates on their culture and work environment. of Glassdoor members

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#2: Action Plan Save time recruiting on platforms like Glassdoor. When candidates qualify themselves, you see fewer unqualified resumes and save time.

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#3: Increase Candidate Quality

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#3: Increase Candidate Quality Source: Staffing.org Source: ERE

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#3: Action Plan Invest in your employer brand and monitor your reputation on Glassdoor. Your reputation says a lot about your company’s culture!

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#4: Raise Productivity Levels

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#4: Raise Productivity Levels Companies with engaged employees OUTPERFORM THOSE WITHOUT BY UP TO 202% Source: Dale Carnegie Increasing employee engagement investments by 10% can INCREASE PROFITS BY $2,400 per employee per year Source: TLNT

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#4: Action Plan Celebrate company and department wins. Recognize individual and team performance.

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#5: Increase Retention Rates

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#5: Increase Retention Rates $11 BILLION IS LOST ANNUALLY Source: Dale Carnegie

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#5: Action Plan Ensure managers live up to their full leadership potential and provide them with the tools necessary in order to succeed in their roles!

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Action Plan Recap Invest in your employer brand and monitor your reputation on Glassdoor.

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Culture Case Study: Expedia, Inc. 13 Technical Hires Including Sr. Software Engineer & UI Designer 51% Increase in Candidate Awareness Reflected in traffic to Glassdoor Profile $1700 Cost-Per-Hire 50% lower than the national CPH average RESULTS “Glassdoor has become a critical tool for telling our brand's story online and giving applicants an inside look at life at Expedia.” Lisa Russell, Senior Director of Talent Acquisition, Expedia, Inc.

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Culture Case Study: VMware 23 Quality Hires Hard-to-fill hires including engineering Top 5 Influencer of Candidates Glassdoor top 5 influencer for new hires 65% Increase in Traffic Year-Over-Year Increased brand awareness and job seeker traffic RESULTS “At VMware, the candidate journey is a priority for us, and we know Glassdoor is used as a main resource for candidates when they're making big career decisions…Glassdoor helps us connect with candidates and gives them an ‘inside look’ into life at VMware.” Jenny (Dang) Trac Manager, Employment Brand, VMware

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Culture Case Study: HubSpot Brian Halligan, HubSpot’s CEO, is one of the most highly recommended executives based on Glassdoor reviews Significantly increased lead flow from Glassdoor to drive candidate quality and quantity RESULTS #15 Glassdoor Best Place to Work 2015

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Products change, positioning changes, people change but the one constant on winning teams and business is a remarkable culture

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Companies who prioritize employee sentiment and company culture perform better overall in the stock market. Bottom Line:

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