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THE ROI OF COMPANY CULTURE
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Featured Speakers Molly McKinstry Inside Sales Managerat Glassdoor Katie Burke Director of Talent and Cultureat HubSpot
AGENDA What Is Company Culture? Stats That Prove Investing in Culture Pays Off Action Plan to Improve Company Culture Case Studies Save money recruiting Save time recruiting Increase candidate quality Raise productivity levels Increase retention rates
What Is Company Culture?
CULTURE CODE THE 1.8 million views #1 business deck on SlideShare in 2013
Culture is everything.
5 Reasons to Invest inYour Culture
#1: Save Money Recruiting #1: Save Money Recruiting
Companies with agood employer brandsee an average of #1: Save Money Recruiting Source: Employer Branding Global Study Report Companies with astrong employer brandenjoy Source: LinkedIn
#1: Action Plan Get involved! Read and respond to Glassdoor reviews, implement feedback and initiate change.
#2: Save Time Recruiting
#2: Save Time Recruiting Source: Glassdoor read reviews whenthey have just started their job search andhave not yet spoken witha company recruiting or hiring manager. Source: Glassdoor are likely to apply to a jobif the employer actively managestheir employer brand, responds to reviews, updates their profile and shares updates on their culture and work environment. of Glassdoormembers
#2: Action Plan Save time recruiting on platforms like Glassdoor. When candidates qualify themselves, you see fewer unqualified resumes and save time.
#3: Increase Candidate Quality
#3: Increase Candidate Quality Source: Staffing.org Source: ERE
#3: Action Plan Invest in your employer brand and monitor your reputation on Glassdoor. Your reputation says a lot about your company’s culture!
#4: Raise Productivity Levels
#4: Raise Productivity Levels Companies with engaged employees OUTPERFORM THOSE WITHOUT BY UP TO 202% Source: Dale Carnegie Increasing employeeengagement investments by 10% can INCREASE PROFITS BY $2,400 per employee per year Source: TLNT
#4: Action Plan Celebrate company and department wins. Recognize individual and team performance.
#5: Increase Retention Rates
#5: Increase Retention Rates $11 BILLION IS LOST ANNUALLY Source: Dale Carnegie
#5: Action Plan Ensure managers live up to their full leadership potential and provide them with the tools necessary in order to succeed in their roles!
Action Plan Recap Invest in your employer brand and monitor your reputation on Glassdoor.
Culture Case Study: Expedia, Inc. 13 Technical HiresIncluding Sr. Software Engineer & UI Designer 51% Increase in Candidate AwarenessReflected in traffic to Glassdoor Profile $1700 Cost-Per-Hire50% lower than the national CPH average RESULTS “Glassdoor has become a critical tool for telling our brand's story online and giving applicants an inside look at life at Expedia.” Lisa Russell, Senior Director of Talent Acquisition, Expedia, Inc.
Culture Case Study: VMware 23 Quality HiresHard-to-fill hires including engineering Top 5 Influencer of CandidatesGlassdoor top 5 influencer for new hires 65% Increase in Traffic Year-Over-YearIncreased brand awareness and job seeker traffic RESULTS “At VMware, the candidate journey is a priority for us, and we know Glassdoor is used as a main resource for candidates when they're making big career decisions…Glassdoor helps us connect with candidates and gives them an ‘inside look’ into life at VMware.” Jenny (Dang) Trac Manager,Employment Brand, VMware
Culture Case Study: HubSpot Brian Halligan, HubSpot’s CEO, is one of the most highly recommended executives based on Glassdoor reviews Significantly increased lead flow from Glassdoor to drive candidate quality and quantity RESULTS #15 Glassdoor Best Place to Work 2015
Products change, positioning changes,people change but the one constant on winning teams and business is a remarkable culture
Companies who prioritize employee sentimentand company culture perform better overallin the stock market. Bottom Line: