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How to Build a Learning Culture At Your Company

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How to Build a Learning Culture At Your Company David Blake, CEO


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Agenda 35 mins: Learning Culture 10 mins: Q&A Why a Learning Culture How To Get There: A Framework


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Why a Learning Culture?


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In the long run, the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. Why a Learning Culture?


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Learning is not compulsory… neither is survival. Why a Learning Culture?


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In 2008-2009, surveyed over 40,000 organizations to see how they used various HR and training process and how they performed on 10 business measures: • Innovation • Workforce productivity • Time to market • Customer satisfaction • Customer input • Customer responsiveness • Learning agility • Workforce expertise • Cost structure • Are we missing one? Building a Learning Culture at Your Company The results: “Among all the HR and training processes we study, the single biggest driver of business impact is the strength of an organization's learning culture.” Why a Learning Culture?


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High-Impact Learning Culture (HILO): The Best 40 Best Practices for Creating an Empowered Enterprise (June 10, 2010) HILOs that have a strong learning foundation in place tend to significantly outperform their peers in several areas: 32% more likely to be first to market 37% greater employee productivity 34% better response to customer needs 26% greater ability to deliver quality 58% more likely to have skills to meet future demand 17% more likely to be a market share leader Why a Learning Culture?


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A 2008 study by Deborah Davis and Barbara Daley found a positive, statistically significant relationship between learning organization behaviors and performance measures (e.g., ROI, return on equity, earnings per share, net income per employee, and percentage of sales from new products) Why a Learning Culture?


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How: A Framework


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“Control leads to compliance, autonomy leads to engagement.” 1: Personal


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1: Personal You can mandate learning. You can’t mandate a learning culture.


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1: Personal “We can’t just offer courses that are useful for us. We have to offer something that benefits the employee or they won’t participate.”


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Organization’s Needs Employee’s Needs 69% of L&D buyers believe they shouldn’t have to choose between the needs of the organization & the employees 1: Personal http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf 29% said organizations should focus more on the needs of the end user vs.


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How to Build a Learning Culture David Grebow Founder, IBM Institute for Advanced Learning “We get only about 25 percent or less of what we use in our jobs through formal learning. Yet…most of today’s investments in corporate education are on the formal side. The net result is that we spend the most money on the smallest part of the learning equation.”


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vs. Formal/Compliance Training Informal, Self-Directed Learning 25% of what we use in our actual jobs 75% of what we use in our actual jobs ~100% of spend ~0% of spend Organization’s Needs Employee’s Needs How to Build a Learning Culture


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Would You Rather: Which is more effective towards helping you be successful in your profession: Be given credit for your own learning Learn at HR’s direction 89.3% 10.7% Your self-directed learning Learning directed by your employer 77.7% 22.3% How to Build a Learning Culture


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vs. Organization’s Needs Employee’s Needs Training Strategic Learning Learning Culture How to Build a Learning Culture


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vs. Organization’s Needs Employee’s Needs Training Strategic Learning The Disillusionment Trap Learning Culture How to Build a Learning Culture


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Peter Drucker “Culture eats strategy for breakfast.” How to Build a Learning Culture


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David Blake “Learning culture eats strategic learning for breakfast.” How to Build a Learning Culture


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vs. Organization’s Needs Employee’s Needs Strategy HR-driven Course Consumption Task In compliance Dream Mentor-driven Content Creation Experience Credential or Skill How to Build a Learning Culture


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http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf However, over 50% of working professionals say they learn something from an article, video, or book every day. Nearly 40% of working professionals haven’t taken a single course, of any type, since college. How many days since you last learned something from an article, video, or book. Not since college Several years prior Two years prior A year prior Within the last 12 months Yesterday This week Longer This month Today How many years since you completed a full course – at college, online, or professionally? How to Build a Learning Culture


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vs. Organization’s Needs Employee’s Needs Strategic Learning Training Learning Culture It doesn’t matter what people learn. Make it SOCIAL!!! How to Build a Learning Culture


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When building a true culture of learning, it doesn’t matter what people learn, just that they learn anything at all. How to Build a Learning Culture


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Hanging out with healthy friends could be the best way to keep fit. A study of 3,610 Australian women found that physical activity and healthy eating behavior were both strongly affected by social norms. Peer pressure can keep you healthy Date: December 6, 2010 Source: BioMed Central Make it Social How to Build a Learning Culture


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How to Build a Learning Culture vs. Organization’s Needs Employee’s Needs Strategic Learning Training Learning Culture Trust Empower Personalize


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How to Build a Learning Culture 2020 Workplace, Degreed Survey If your employer were to spend $1,000 per month on you, which would you most prefer: Help me develop new skills Investment vehicles (401k, etc) Transportation Developing my CURRENT skills Food 36.9% 33.6% 11.6% 11.4% 6.5% Trust


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How to Build a Learning Culture “You will never again be able to keep up with the pace of business and provide everything everyone needs to know.” Trust


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How to Build a Learning Culture Time Money Resources Empower


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“It will not be about designing personalised training nor managing people’s learning for them, but rather supporting their own personal learning strategies.” Personalize How to Build a Learning Culture


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vs. Organization’s Needs Employee’s Needs Strategic Learning Have clear: Mission Strategy Objectives Training Learning Culture How to Build a Learning Culture


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How to Build a Learning Culture


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Marlin Steel’s smart matrix for growth How to Build a Learning Culture


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Learning cultures focus on the needs of the employee and empower them to achieve their dreams. Takeaway #1 How to Build a Learning Culture


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1: Personal For learning cultures to develop, it doesn’t matter what people learn. Takeaway #2


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1: Personal Alignment is achieved through strong mission, strategy, & clear objectives. Takeaway #3


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Conclusions Get credit for this webinar. Go to degreed.com and start tracking ALL your learning.


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Catch us at an upcoming conference: CLO Symposium Apr 13-15 Miami, FL Talent Management Apr 21-21 Atlanta, GA CLO Exchange Apr 26-28 Sarasota, FL Bersin by Deloitte IMPACT Apr 28-May 1 Miami, FL ATD International May 17-20 Orlando, FL


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Q&A


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If you’d like to learn more: Visit get.degreed.com Email david@degreed.com Phone (415) 935-3543 Follow @degreed


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