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Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage

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Why Understanding the Evolving Candidate Journey Gives You a Recruiting Advantage


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Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.


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Featured Speakers James Ellis Director of Inbound Marketing at TMP Worldwide @TheWarForTalent meshworking.com james.ellis@tmp.com Elizabeth Murphy Channel Marketing Manager at Glassdoor @EBHoster elizabeth.murphy@glassdoor.com


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Agenda Candidate and Company Alignment The Candidate Journey How to Tell Your Story Finding Alignment on Glassdoor


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Candidate and Company Alignment How do they see each other?


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How Companies See Candidates


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How Candidates See Companies


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Not Much Alignment Between Both Perspectives How Companies See Candidates How Candidates See Companies


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Me Well, Some Alignment Us Me Me Me How Companies See Candidates How Candidates See Companies


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Resume/Cover Letter/ Interview Interview Interview How Do We Evaluate? Educated Guess Resume How Companies See Candidates


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Hidden Marketing Speak Marketing Speak How Do They Evaluate? Best Guess News How Candidates See Companies


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We need to align our needs to theirs in order for both of us to get what we want.


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The Candidate Journey


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The Old Candidate Journey I have a job opening! You have a resume! Give me your resume! When I decide I want to talk to you, I’ll dictate the terms of our engagement and you can just sit tight until I’m good and ready to engage.


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But the Journey Has Changed With more information available, candidates are now more selective They resemble consumers rather than candidates Multiple steps are added to the journey Candidates are now in more control of the process


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Based on data from 350 career sites: the journey from unaware to apply is 41% LONGER than it was just two years ago!


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The REAL Candidate Journeys


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Hopeful, but Unlikely The REAL Candidate Journeys


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Recruiter-Driven The REAL Candidate Journeys


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Passive and Patient The REAL Candidate Journeys


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Passive But Interested The REAL Candidate Journeys


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Most Honest The REAL Candidate Journeys


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Can we all agree that changing jobs is a life-changing decision? Long journeys occur because people want more information before making such an important decision. If you were buying a car or a house, you’d want to know a lot more than the locations and price. So the real question becomes… The Joys of Longer Journeys


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Do you want to give them more of the information they crave? Or, will you force them to go looking for it on their own?


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Tell Your Story


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Tell Your Story Or Someone Else Will More Comprehension Better Understanding Higher Application Rates Quality Candidates Better Cultural Fit


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Tell My Story?! One Size Doesn’t Fit All


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Tell My Story?! One Size Doesn’t Fit All


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Tell My Story?! One Size Doesn’t Fit All


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Understand Your Audience Engage Them With Content


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Sold! How Do I Do This? Make content that tells your story Connect it to jobs that are related to that content Manage and adjust


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Interview someone Interview someone (with a camera!) Ask someone to interview someone else Take pictures of your people at the office Let your people take pictures of each other Ask people why they work here Ask someone to take pictures of their path from home to work Shoot a video where someone explains one work process Email 10 people and ask them 1 question I’m Not a Writer! How Do I “Make” Content?


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There’s One Trick… Connect Jobs to Content & Content to Jobs JOBS CONTENT JOBS


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It Doesn’t Have to Be Scary


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Finding Alignment on Glassdoor


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Finding Alignment on Glassdoor Self-Selection Your Authentic Employer Brand Job Seekers Quality Candidates


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Candidates’ Journey on Glassdoor These candidates really want to work for you!


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Telling Your REAL Story with Compelling Content Branding Company Updates All Your Jobs Reviews


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Telling Your REAL Story with Compelling Content Why Work For Us? Unlimited Media Benefits Social Media Feeds


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Telling Your REAL Story with Compelling Content Featured Review More Videos Blog Feed Rich Analytics


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Questions?


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Thank You


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