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March 24, 2015 Company Updates Launch
Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.
Featured Speakers Greg Castle Senior Business Development Manager at Glassdoor firstname.lastname@example.org Jennifer Johnston Senior Director #dreamjobMarketing at Salesforce Sarah Boutin #dreamjob Storytellerat Salesforce
Agenda Why Company Updates Features and Benefits Using Company Updates Salesforce Best Practices Live Q&A
Social Media Matters! 5 HIRED Successfully with Social Media COMPANIES say that Candidate Quality Has Improved say It TakesLESS TIME to Hire
Introducing Company Updates 7
Introducing Company Updates 8 iOS Mobile Web
Where Are Company Updates? 9
Hootsuite Integration 10
Key Benefits 11 Communicate with millions of motivated active and passive candidates on Glassdoor Build and foster a community of job seekers who have signaled interest in your company Dedicated social media outlet for recruiting and employer branding (unlike FB, Li) Promote immediate hiring needs as well as company culture and events
How Will Our Offering Be Unique? 12 Single-minded focus on talent acquisition Companies can leverage/promote content that is unique to their Glassdoor profile Neither CareerBuilder nor Monster have similar functionality
What We’ve Seen So Far 13 IMPROVEMENT in follower acquisition INCREASE in time spent on overview page
The Salesforce Strategy: Tell Our Story
WHY: Glassdoor has huge momentum & influence! Traffic to our Glassdoor Profile is:10X traffic to our LinkedIn Careers page 2X traffic to our own careers site
WHO: Who are you talking to?
WHAT: What kind of content should you post?
WHEN: When should you post?
Where do you find awesome content? WHERE:
HOW: How do you make your posts compelling?
Drumroll please… Approaching1M impressions + 1,940 clicks + 12.5K followers + 1 hour per week = AMAZING BRAND AWARENESS AND THE RESULTS: