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Company Updates Launch

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March 24, 2015 Company Updates Launch


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Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.


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Featured Speakers Greg Castle Senior Business Development Manager at Glassdoor greg.castle@glassdoor.com Jennifer Johnston Senior Director #dreamjob Marketing at Salesforce Sarah Boutin #dreamjob Storyteller at Salesforce


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Agenda Why Company Updates Features and Benefits Using Company Updates Salesforce Best Practices Live Q&A


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Social Media Matters! 5 HIRED Successfully with Social Media COMPANIES say that Candidate Quality Has Improved say It Takes LESS TIME to Hire


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What Clients Told Us 6 Ability to easily communicate with interested candidates Passive candidate outreach Improved transparency and candidate engagement Dedicated social outlet for job seekers


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Introducing Company Updates 7


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Introducing Company Updates 8 iOS Mobile Web


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Where Are Company Updates? 9


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Hootsuite Integration 10


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Key Benefits 11 Communicate with millions of motivated active and passive candidates on Glassdoor Build and foster a community of job seekers who have signaled interest in your company Dedicated social media outlet for recruiting and employer branding (unlike FB, Li) Promote immediate hiring needs as well as company culture and events


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How Will Our Offering Be Unique? 12 Single-minded focus on talent acquisition Companies can leverage/promote content that is unique to their Glassdoor profile Neither CareerBuilder nor Monster have similar functionality


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What We’ve Seen So Far 13 IMPROVEMENT in follower acquisition INCREASE in time spent on overview page


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The Salesforce Strategy: Tell Our Story


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WHY: Glassdoor has huge momentum & influence! Traffic to our Glassdoor Profile is: 10X traffic to our LinkedIn Careers page 2X traffic to our own careers site


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WHO: Who are you talking to?


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WHAT: What kind of content should you post?


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WHEN: When should you post?


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Where do you find awesome content? WHERE:


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HOW: How do you make your posts compelling?


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Drumroll please… Approaching 1M impressions + 1,940 clicks + 12.5K followers + 1 hour per week = AMAZING BRAND AWARENESS AND THE RESULTS:


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