'

How to 10x Your Content Team’s Productivity

Понравилась презентация – покажи это...





Слайд 0

How to 10x Your Content Team’s Productivity Hana Abaza VP Marketing at Uberflip #uberwebinar


Слайд 1

We will send the recording. Questions? We’ve got answers! (At the end of the webinar ?)


Слайд 2

Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar ?)


Слайд 3

Stick around for the demo!


Слайд 4

THE CONTENT CONUNDRUM Limited resources (time, people and money!) Demand for more content Content shock Real time marketing


Слайд 5

To be a 10x content marketer (read: productive and on target with your goals) you have to create ridiculously good content in a consistent, repeatable way. Process, process process!


Слайд 6


Слайд 7


Слайд 8


Слайд 9

ESTABLISHING A PROCESS Organizational process (the big picture)


Слайд 10

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities


Слайд 11

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation


Слайд 12

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience


Слайд 13

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution


Слайд 14

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement


Слайд 15

ESTABLISHING A PROCESS Organizational process (the big picture) Core Content Activities Authoring / Creation Experience Distribution Measurement Content / Business Goals


Слайд 16


Слайд 17


Слайд 18

Before implementing this process: Document Strategy & Goals Understand Buyer Persona Align w/ Buyer Journey Align w/ Corporate Calendar Align w/ Lead Gen Offers


Слайд 19

A few things to note… Keep it simple!


Слайд 20

A few things to note… Keep it simple! Meetings


Слайд 21

A few things to note… Keep it simple! Meetings Define purpose


Слайд 22

A few things to note… Keep it simple! Meetings Define purpose Set a time limit


Слайд 23

A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up!


Слайд 24

A few things to note… Keep it simple! Meetings Define purpose Set a time limit Stand up! Make time for planning


Слайд 25

Consistent drip of ideas (tools & team) Guest posts (proceed with caution) Prototype ideas (less time waste) Writing / editing (don’t skip this!) Proofreading (don’t skip this either!) Re-purpose content CONTENT CREATION


Слайд 26

RE-PURPOSE CONTENT Video to audio Roundups Slides / infographics (here’s a Slideshare based on an eBook) Blog posts > eBooks Resurface evergreen content Update existing content (here’s a great example from Moz)


Слайд 27

Think of distribution before content is created Find the right channels Spend your time wisely CONTENT DISTRIBUTION


Слайд 28

Ask for an email address Don’t make it hard for people to give you an email address Bridge the gap between content and demand (process) LEADS / SUBSCRIBERS


Слайд 29

Short term indicators vs. long term ROI What can you look at now to see what’s working? Iterate based on your goals and key indicators MEASUREMENT


Слайд 30

TOOLS! Let’s geek out a bit ?


Слайд 31

Content Ideas – BuzzSumo


Слайд 32

Content Ideas – Feedly


Слайд 33

Content Ideas – Buffer


Слайд 34

Images – Pablo by Buffer


Слайд 35

Images – Canva


Слайд 36

Images – Giphy


Слайд 37

Headlines – Emotional Marketing Value Headline Analyzer


Слайд 38

Headlines – Title Capitalization


Слайд 39

Headlines – HubSpot Topic Generator


Слайд 40

Writing / Editing – Cliche Finder


Слайд 41

Writing / Editing – Hemingway App


Слайд 42

Writing / Editing – Atomic Reach


Слайд 43

Grammar / Spelling – After the Deadline


Слайд 44

Grammar / Spelling – Grammarly


Слайд 45

Process – Editorial Calendar


Слайд 46

Process – Kapost


Слайд 47

Process – Percolate


Слайд 48

Process – Uberflip


Слайд 49

Process – Workflowy


Слайд 50

Process – CoSchedule


Слайд 51

Process – Trello


Слайд 52

Distribution – Buffer


Слайд 53

Distribution – MailChimp


Слайд 54

Distribution – Marketing Automation


Слайд 55

Leads / Subscribers – Marketing Automation


Слайд 56

Leads / Subscribers – Unbounce


Слайд 57

Leads / Subscribers – Uberflip


Слайд 58

Leads / Subscribers – SumoMe


Слайд 59

Leads / Subscribers – Hello Bar


Слайд 60

Leads / Subscribers – Bounce Exchange


Слайд 61

Measurement – BuzzSumo


Слайд 62

Measurement – Uberflip Content Score


Слайд 63

Measurement – Uberflip Content Score


Слайд 64

Measurement – SumoMe Content Analytics


Слайд 65

Measurement – Moz


Слайд 66

Distribution – Marketing Automation


Слайд 67

Measurement – Marketing Automation / Google Analytics


Слайд 68

7+ Must-Have Tools For Faster & Better Editing (read article) The 9 Traits of Highly Effective Content Marketing Teams (read article) Content Strategies, Tips and Tools (watch video) Lean Content Marketing from Marketo (get eBook) How HubSpot Does It: Creating A Content Machine (get eBook) More Kick-Ass Resources


Слайд 69

THANK YOU! Got Questions? We’ve got answers! #uberwebinar


×

HTML:





Ссылка: