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3 Reasons Why CEOs Can’t Ignore Glassdoor

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3 Reasons Why CEOs Can’t Ignore Glassdoor


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Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.


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Featured Speakers Mike Walsh Senior Product Marketing Manager at Glassdoor Roberta Matuson “The Talent Maximizer®” at Matuson Consulting


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Poll Results www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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New Game In Town www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Look Familiar? www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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It’s Time… www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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True Cost of Employee Turnover www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Ignorance is Bliss or is It? www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting There Are No Secrets


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Brand Management www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Talent Acquisition Recruitment Talent Magnetism www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Leverage Happiness www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Customer Satisfaction www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Can Employee Affection Be Bought? www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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What Top Talent Seeks Sense of purpose Feeling valued Respect Flexibility Recognition Opportunities to learn and grow Fair compensation A great boss! www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Hit Your Mark! www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Small Budget: Big Results You don’t have to have a Google sized wallet to create a magnetic workplace. www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Your Next Move Request Complimentary Talent Magnetism Assessment tool. Get out of your office and into your community. Always be on the hunt for talent. Call for a lifeline. First 5 people who ask will receive free 30 minute phone consultation. www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Parting Thought… www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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Join the conversation and let your employer perspective be heard!


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3 Reasons Why CEOs Can’t Ignore Glassdoor


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Investors Care About Company Reputation


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Reason #1: Investors Care About Company Reputation THE LEADERSHIP IMPACT 900% 74% Well-Led Companies Poorly-Led Companies 15-20% of the variance in a company’s performance comes down to leadership


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Reason #1: Investors Care About Company Reputation ~ Battery Ventures, Retweeted


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Case Study: Cornerstone OnDemand Best Medium-Sized Company to Work For 4.6 out of 5.0 overall company rating #4 2014 Employee engagement campaign resulted in 136 reviews in 30 days 3X increase (346%) in job seeker traffic and awareness year-over-year


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Engaged Employees Are More Productive


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agree their perception of a company improves after seeing an employer respond to a review Reason #2: Engaged Employees Are More Productive 69% of Glassdoor members


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Case Study: Zillow Best Places to Work 4.2 out of 5.0 overall company rating #33 2015


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Action Plan: Respond to Reviews Respond Promptly (monthly or quarterly) Welcome All Feedback Address Specific Issues Be Considerate Promote the Positive Download our Responding to Reviews eBook to learn how to reinforce your employer brand by leveraging your reviews. PRO TIP:


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Knowledgeable Job Candidates Are Easier to Recruit


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are likely to apply to a job if an employer actively manages its employer brand. Reason #3: Knowledgeable Candidates Are Easier to Recruit 94% of job seekers


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Case Study: Edelman Best Places to Work 4.1 out of 5.0 overall company rating #43 2015 Employee engagement campaign resulted in 136 reviews in 30 days 3X increase (346%) in job seeker traffic and awareness YOY


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Case Study: Edelman Best Places to Work 4.1 out of 5.0 overall company rating #43 2015 “It was truly stunning to learn that I was the third ranked CEO of a major company in employee approval ratings, just behind the CEOs of LinkedIn and Ford. To all of the Edelman colleagues who said in the Glassdoor survey that they approved of my leadership, thank you. Your enthusiasm, dedication and desire to excel get me out of bed every day determined to do better than the day before.” ~ Richard Edelman, Edelman President and CEO


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Summary: 3 Reasons Why CEOs Can’t Ignore Glassdoor Investors Care About Company Reputation Know what’s being said about you and your company Engaged Employees Are More Productive Use Glassdoor to build your brand, respond to reviews and join the conversation Knowledgeable Job Candidates Are Easier to Recruit Use Glassdoor to analyze the competition, target ideal-fit job seekers and win the war for talent


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Action Plan: Utilize Glassdoor Unlock your Glassdoor profile and see who is visiting your profile for FREE!


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Questions?


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Question Time Presenter’s Contact Information: Roberta Matuson Phone: 413-582-1840 Web: http://matusonconsulting.com Email: Roberta@matusonconsulting.com Talent Magnetism: How to Build a Workplace that Attracts and Keeps the Best. Order Your Copy Now! Sign up to receive a free monthly newsletter: The Talent Maximizer www.matusonconsulting.com | roberta@matusonconsulting.com | 413-582-1840 | © Matuson Consulting


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