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3 Recruiting Trends You Need to Know
And how to build them into your 2015 budget and strategy
#hiretowin
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Meet your presenters
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Today’s webcast agenda
How to prepare for these trends in your 2015 strategy
Top recruiting trends from LinkedIn surveys and data
All sources LinkedIn surveys or data unless otherwise stated
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Based on the largest survey of talent acquisition leaders in the world, LinkedIn’s 4th annual study
4,125
recruiting leaders
31
countries
14
industries
#hiretowin
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Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
#hiretowin
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Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
2
Career-centered online media are top sources of quality hires
Prepare for growth and investment in 2015
4
Improved candidate and job matching expected to reshape recruiting
3
Employer brand considered important but resourcing lags
#hiretowin
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Percent of recruiting leaders projecting an increase in 2015
Talent acquisition set to intensify
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Percent of recruiting leaders projecting an increase in 2015
Talent acquisition set to intensify
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Percent of recruiting leaders projecting hiring increase in 2015
Most regions are optimistic
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Percent of recruiting leaders projecting hiring increase in 2015
Most regions are optimistic
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North American and Asian CXO’s are most optimistic
Percent of CXOs projecting increase in overall staffing levels
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The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively.
World Bank Global Economic Prospects, June 2014
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Biggest obstacles to landing talent in 2015 will be competition & compensation
% global companies
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Prepare to compete for talent in 2015
Next steps for your strategic planning
Inform your executives about increasing competition for top talent
Use data to quantify talent pools and supply-demand
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Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
2
Career-centered online media are top sources of quality hires
Prepare for growth and investment in 2015
4
Improved candidate and job matching expected to reshape recruiting
3
Employer brand considered important but resourcing lags
#hiretowin
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64%
Of global talent leaders believe they’re not doing a great job tracking ROI on sources of hire
#intalent
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% ranking as top metric for tracking recruiting team performance
Quality is the most valuable hiring metric
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‘Career-centric’ online media are core sources
Quantity of hires: top sources
Quality of hires: top sources
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‘Career-centric’ online media are core sources
Quantity of hires: top sources
Quality of hires: top sources
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Percent ranking each source of hire in top 4 for ‘quality hires’
Professional networks now a top source of quality hires
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LinkedIn’s talent ecosystem continues to scale
Average open jobs (000s)
LinkedIn Members (millions)
Members
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LinkedIn’s talent ecosystem continues to scale
75M
new members in the past 12 months
Average open jobs (000s)
LinkedIn Members (millions)
Jobs
Members
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Get value from your online sources in 2015
Next steps for your strategic planning
Focus on ‘career-centric’ sites, rather than broad-appeal sites
Optimize job descriptions for online distribution, search, and recommendation
Measure ROI to across sources of hire to determine your investment strategy
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Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
2
Career-centered online media are top sources of quality hires
Prepare for growth and investment in 2015
4
Improved candidate and job matching expected to reshape recruiting
3
Employer brand considered important but resourcing lags
#hiretowin
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Percent of recruiters saying that ‘employer brand’ …
Case for increased investment in employer brand
43%
36%
75%
56%
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% ranking channel as most effective in promoting employer brand
Top 4 channels for promoting employer brand
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76%
of job applicants viewed an employee’s LinkedIn profile
in the last 6 months
#intalent
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Boosting employer brand investment in 2015
Next steps for your strategic planning
Benchmark employer brand budget against other talent and HR investments — is employer brand funded in line with priorities?
Leverage your employees as ambassadors, their profiles are another brand touch point
Create a social & content program to stay top of mind with candidates; Partner with marketing
Create a consistent candidate experience across all sources of hire
#hiretowin
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Based on LinkedIn’s 2015 Global Recruiting Trends survey & research
4 trends to build into your 2015 plan
2
Career-centered online media are top sources of quality hires
Prepare for growth and investment in 2015
4
Improved candidate and job matching expected to reshape recruiting
3
Employer brand considered important but resourcing lags
#hiretowin
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Percent of recruiters ranking something as a top 3 ‘long lasting’ trend
Recruiting leaders believe these 3 trends are here to stay
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Most companies recruit passive candidates
61% Global Average
48% Netherlands
41% Belgium
72% US
83% China
85%
Professionals are willing to talk to a recruiter
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Top ‘up-and-coming’ trend for selected geographies
Different countries see a different future for recruiting
Australia, India, South Africa
Improved candidate & job matching
USA, Canada, Mexico & Brazil
Improved candidate & job matching
Germany, Italy, Netherlands
Recruiting becoming more like marketing
Belgium
Remote workforce options
China
Using “big data” to predict future talent needs
#hiretowin
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…but matching candidates to jobs has global appeal
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Using "big data" for predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job matching
Using "big data" for predicting future talent needs
Using in-house marketing to advertise our employee experience
Recruiting becoming more like marketing
Focusing on referrals as a primary source of talent
Using "big data" for predicting future talent needs
Improved candidate and job matching
Defining and measuring the quality of our hires
Defining and measuring the quality of our hires
Proving ROI for our recruiting tools
Defining and measuring the quality of our hires
Improved candidate and job matching
Proving ROI for our recruiting tools
Defining and measuring the quality of our hires
Proving ROI for our recruiting tools
Proving ROI for our recruiting tools
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA
UK
Nordics
Germany
France
Spain
Australia
India
Brazil
China
#hiretowin
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…but matching candidates to jobs has global appeal
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Improved candidate and job matching
Using "big data" for predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Improved candidate and job matching
Using "big data" for predicting future talent needs
Using in-house marketing to advertise our employee experience
Recruiting becoming more like marketing
Focusing on referrals as a primary source of talent
Using "big data" for predicting future talent needs
Improved candidate and job matching
Defining and measuring the quality of our hires
Defining and measuring the quality of our hires
Proving ROI for our recruiting tools
Defining and measuring the quality of our hires
Improved candidate and job matching
Proving ROI for our recruiting tools
Defining and measuring the quality of our hires
Proving ROI for our recruiting tools
Proving ROI for our recruiting tools
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA
UK
Nordics
Germany
France
Spain
Australia
India
Brazil
China
#1
Improved candidate and job matching
#hiretowin
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LinkedIn matching: right jobs, right talent, right time
Reach passive candidates across multiple channels
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Sneak preview for 2015: Company fit & search visualization in LinkedIn Recruiter
Recruiter Search
Company fit &
search visualization
Company fit
Prioritizes candidates based on:
Similarities to your employees
Likelihood to engage with recruiters
Behavioral interest in your company
Search visualization
Visual interactions and insights
Data visualization for hiring managers
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Plan for a world of better job & candidate matching
Use industry-standard titles and keywords to ensure your jobs are search optimized
Analyze top performers at your company to identify attributes of quality hires so you can prioritize candidates to target
Next steps for your strategic planning
#hiretowin
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Based on LinkedIn’s 2015 Global Recruiting Trends survey
4 trends to build into your 2015 plan
#hiretowin
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Three practical steps for 2015 planning
#hiretowin
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Newly released: 2015 US Recruiting Trends
Based on the largest survey of talent acquisition leaders in the world
Download now: http://linkd.in/1sNpqvi
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