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3 Recruiting Trends You Need to Know And how to build them into your 2015 budget and strategy

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1 3 Recruiting Trends You Need to Know And how to build them into your 2015 budget and strategy #hiretowin


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Meet your presenters #hiretowin


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Today’s webcast agenda How to prepare for these trends in your 2015 strategy Top recruiting trends from LinkedIn surveys and data All sources LinkedIn surveys or data unless otherwise stated #hiretowin


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Based on the largest survey of talent acquisition leaders in the world, LinkedIn’s 4th annual study 4,125 recruiting leaders 31 countries 14 industries #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan 2 Career-centered online media are top sources of quality hires Prepare for growth and investment in 2015 4 Improved candidate and job matching expected to reshape recruiting 3 Employer brand considered important but resourcing lags #hiretowin


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Percent of recruiting leaders projecting an increase in 2015 Talent acquisition set to intensify #hiretowin


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Percent of recruiting leaders projecting an increase in 2015 Talent acquisition set to intensify #hiretowin


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Percent of recruiting leaders projecting hiring increase in 2015 Most regions are optimistic #hiretowin


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Percent of recruiting leaders projecting hiring increase in 2015 Most regions are optimistic #hiretowin


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North American and Asian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels #hiretowin


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The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. World Bank Global Economic Prospects, June 2014 #hiretowin


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Biggest obstacles to landing talent in 2015 will be competition & compensation % global companies #hiretowin


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Prepare to compete for talent in 2015 Next steps for your strategic planning Inform your executives about increasing competition for top talent Use data to quantify talent pools and supply-demand #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan 2 Career-centered online media are top sources of quality hires Prepare for growth and investment in 2015 4 Improved candidate and job matching expected to reshape recruiting 3 Employer brand considered important but resourcing lags #hiretowin


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64% Of global talent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent


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% ranking as top metric for tracking recruiting team performance Quality is the most valuable hiring metric #hiretowin


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‘Career-centric’ online media are core sources Quantity of hires: top sources Quality of hires: top sources #hiretowin


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‘Career-centric’ online media are core sources Quantity of hires: top sources Quality of hires: top sources #hiretowin


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Percent ranking each source of hire in top 4 for ‘quality hires’ Professional networks now a top source of quality hires #hiretowin


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LinkedIn’s talent ecosystem continues to scale Average open jobs (000s) LinkedIn Members (millions) Members #hiretowin


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LinkedIn’s talent ecosystem continues to scale 75M new members in the past 12 months Average open jobs (000s) LinkedIn Members (millions) Jobs Members #hiretowin


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Get value from your online sources in 2015 Next steps for your strategic planning Focus on ‘career-centric’ sites, rather than broad-appeal sites Optimize job descriptions for online distribution, search, and recommendation Measure ROI to across sources of hire to determine your investment strategy #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan 2 Career-centered online media are top sources of quality hires Prepare for growth and investment in 2015 4 Improved candidate and job matching expected to reshape recruiting 3 Employer brand considered important but resourcing lags #hiretowin


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Percent of recruiters saying that ‘employer brand’ … Case for increased investment in employer brand 43% 36% 75% 56% #hiretowin


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% ranking channel as most effective in promoting employer brand Top 4 channels for promoting employer brand #hiretowin


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76% of job applicants viewed an employee’s LinkedIn profile in the last 6 months #intalent


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Boosting employer brand investment in 2015 Next steps for your strategic planning Benchmark employer brand budget against other talent and HR investments — is employer brand funded in line with priorities? Leverage your employees as ambassadors, their profiles are another brand touch point Create a social & content program to stay top of mind with candidates; Partner with marketing Create a consistent candidate experience across all sources of hire #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey & research 4 trends to build into your 2015 plan 2 Career-centered online media are top sources of quality hires Prepare for growth and investment in 2015 4 Improved candidate and job matching expected to reshape recruiting 3 Employer brand considered important but resourcing lags #hiretowin


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Percent of recruiters ranking something as a top 3 ‘long lasting’ trend Recruiting leaders believe these 3 trends are here to stay #hiretowin


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Most companies recruit passive candidates 61% Global Average 48% Netherlands 41% Belgium 72% US 83% China 85% Professionals are willing to talk to a recruiter #hiretowin


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Top ‘up-and-coming’ trend for selected geographies Different countries see a different future for recruiting Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching Germany, Italy, Netherlands Recruiting becoming more like marketing Belgium Remote workforce options China Using “big data” to predict future talent needs #hiretowin


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…but matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin


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…but matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin


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LinkedIn matching: right jobs, right talent, right time Reach passive candidates across multiple channels #hiretowin


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Sneak preview for 2015: Company fit & search visualization in LinkedIn Recruiter Recruiter Search Company fit & search visualization Company fit Prioritizes candidates based on: Similarities to your employees Likelihood to engage with recruiters Behavioral interest in your company Search visualization Visual interactions and insights Data visualization for hiring managers #hiretowin


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Plan for a world of better job & candidate matching Use industry-standard titles and keywords to ensure your jobs are search optimized Analyze top performers at your company to identify attributes of quality hires so you can prioritize candidates to target Next steps for your strategic planning #hiretowin


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Based on LinkedIn’s 2015 Global Recruiting Trends survey 4 trends to build into your 2015 plan #hiretowin


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Three practical steps for 2015 planning #hiretowin


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Newly released: 2015 US Recruiting Trends Based on the largest survey of talent acquisition leaders in the world Download now: http://linkd.in/1sNpqvi #hiretowin


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