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Nike BY Sukyasov Razmik
COMPANY PROFILE “NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation.”
MISSION “BRING INSPIRATION ANDINNOVATION TO EVERYATHLETE* IN THE WORLD” *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
Leadership style Nike’s top management’s leadership style can be characterized by the team management approach. This style of leadership leads to relationships of trust and respect
Nike has created a corporate culture rich with employee loyalty and team spirit. The Inside Culture Of Nike. Red ‘Swooshes’ Campus Players Coaches
Nike asks its players to work by two principals above all others. Honesty first, and competition second. Compete with yourself not your colleagues.
The strong culture of Nike creates a strong sense of purpose and motivation among the employees which is responsible for its excellence and progress