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Creating a Corporate Culture that Works for Your Business
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Featured Speaker Susan Strayer LaMotte Founder & Principal Consultant @SusanLaMotte | www.exaqueo.com Alicia Garibaldi Senior Content Marketing Manager & Author of Employer Branding For Dummies®@albagaribaldi | Alicia.Garibaldi@Glassdoor.com
Agenda Understanding and staking out your culture, core values, purpose and what you stand for Building and strengthening culture using diagnostic, auditing and research Aligning culture with recruiting, onboarding and performance management Using Glassdoor to reinforce and promote organizational culture Q&A
What Will You Stand For? Consistency Belonging Loyalty Values actions Alignment traditions Pride Beliefs Direction Words environment
What Will You Stand For?
Decisions Relationships Behavior Choices Core Values
Examples in Practice: Zappos
Examples in Practice: Netflix
Understanding Culture Business Impact & Data
Culture Diagnostic: CDX ©
4-Step Process Baseline Assumption (Leadership) Workforce Research Alignment and Gaps Analysis Culture Reality Definition
Work Rules “Let’s perform a successfulheart surgery today.” Time • Resources • Outcome • Activity
Examples in Practice: ORS Partners
Performance Management Measure for Alignment Share Examples Hold Accountable: Values in Action Development Opportunities Promotion Attrition Values Work Rules
Culture in Action
Culture in Action Default to Transparency You take pride in opportunities to share our beliefs, failures, strengths and decisions You use transparency as a tool to help others You always state your thoughts immediately and with honesty You share early in the decision process to avoid big revelations
Culture in Action
Using Glassdoorto ReinforceCulture
Employer Brand Presenting a Realistic Picture of Culture
Recruiting Aligning Recruiting Influences to DeliverCulture and Screening for Fit
Glassdoor Why Work For Us? Tell Your Company Story
Glassdoor Recent Updates Stay Current with Employees & Candidates
Glassdoor Photos Showcase What It’s Like to Workat Your Company through Photos
Glassdoor Responding to Reviews agree their perception of a company improves after seeing an employer respond to a review 69%
Glassdoor Benefits 76% of Millennials say retirement benefits are a major factor in their decision to accept a job offer
Glassdoor Interview Reviews The First Impression of Your Employer Brand
Onboarding Practical Cultural Immersions
Glassdoor Reviews Knowing What Employees Are Saying About Your Company Is an Important Part of the Recruiting Process
Glassdoor Job Seeker Stats on Reviews say that employee ratings and reviewsare influential when deciding whereto work are more likely tovisit a company’scareer site after they view its profile andread employeereviews read online reviews before formingan opinion abouta company
OpenCompany: 5 Steps Towards Transparency Add Photos Get Reviews Promote Your Profile UpdateProfile Respond to Reviews
Glassdoor Heat Maps
Glassdoor Reputation Word Clouds
Employer Branding Resources Employer Branding Summit Videos eBooks on Employer Branding Blog with the Latest Trends in Employer Branding
Delivering Measurable Results 2X 3X 30% the quality the influence lower cost-per-hire Customers across all industries use Glassdoor’s employer solutions to attract better, qualified candidates at a much lower cost-per-hire.
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