IT’S 2016 ARE CEOS FINALLY GOING SOCIAL? The Fortune 500 CEOs most active on social media are all newcomers. Sponsored by Domo.
EXECUTIVE SUMMARY HELLO WORLD! We analyzed the social proﬁles of EVERY SINGLE CEO ON THE FORTUNE 500® LIST on six popular social networks (Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube) to determine whether CEOs are catching the to determine whether CEOs are catching the social wave—or still watching from the shore. social wave—or still watching from the shore. Sponsored by Domo.
61% of Fortune 500 CEOs have NO SOCIAL MEDIA PRESENCE AT ALL —that’s an improvement from the of CEOs with no social presence in 2014 68% Sponsored by Domo.
NO SINGLE F500 CEO is active on all SIX MAJOR SOCIAL PLATFORMS Sponsored by Domo.
Although not active on their own accounts, 41% OF ALL F500 CEOS WERE FEATURED ON THEIR WERE FEATURED ON THEIR COMPANY’S YOUTUBE CHANNELS COMPANY’S YOUTUBE CHANNELS Sponsored by Domo.
70% of CEOs who are active on just one social network JOINED LINKEDIN FIRST. Sponsored by Domo.
LAST 100 DAYS 50 OF THEM 60% ARE ACTIVE, F500 CEOs currently have Twitter accounts. meaning they’ve posted within the last 100 days. Sponsored by Domo.
THE BREAKDOWN Today's F500 CEOs on social media. 306 CEOs 139 CEOs 1 N E T WO R K S 44 8 CEOs CEOs 2 N E T WO R K S 3 N E T WO R K S 1 3 0 CEO CEOs CEOs 4 NETWORKS 5 NETWORKS 6 N E T WO R K S 0 N E T WO R K S Sponsored by Domo.
FORTUNE 500 SOCIAL CEO MOVERS & SHAKERS COMPANIES NEW TO THE 2015 F500 LIST WITH CEOS USING SOCIAL MEDIA: MARC BENIOFF, salesforce.com DARA KHOSROWSHAHIHI, Expedia R. ADAM NORWITT, Amphenol REED HASTINGS, Netﬂix RICHARD NOLL, HanesBrands F500 COMPANIES WITH NEW CEOS AS OF 2015: MATTHEW LEVATICH, Harley Davidson STEVE EASTERBROOK, McDonalds CRAIG MENEAR, Home Depot STUART PARKER, United Services Automobile TODD VASOS, Dollar General ROBIN HAYES, JetBlue Airways OMAR ASALI, HRG Group JOHN CAHILL, Kraft Foods STEFANO PESSINA, Walgreens BENNO DORER, Clorox SAFRA A. CATZ, Oracle Sponsored by Domo.
TWITTER - TOP ENGAGERS S WARREN BUFFET Berkshire Hathaway MO S T E N G AG E D MO ST SHARES M T RETWEET JACK SALZWEDEL American Family Insurance DARREN HUSTON The Priceline Group TIME ON TWIT T ST O ER S MO REED HASTINGS Netﬂix Sponsored by Domo.
Berkshire Hathaway TIM COOK Apple F ST-SHRIN STE L LOW I N KIN A O G F G WARREN BUFFET E S T- G R OW S T LO W I I N A OL NG F G T F O L LO W E R OS S M F TWITTER – ALL-STARS MEG WHITMAN Hewlett-Packard Sponsored by Domo.
FACEBOOK 21% OF F500 CEOs HAVE FEWER THAN 100 FRIENDS ON FACEBOOK MARK ZUCKERBERG is the undisputed king of Facebook with 33,214,120 FOLLOWERS Sponsored by Domo.
LINKEDIN 70% OF F500 CEOS who are on only one social network are using LinkedIn. 14 32% OF F500 CEOS have active LinkedIn accounts, UP ALMOST 7% FROM 2014 OF THOSE INFLUENCERS JOINED THE NETWORK IN THE PAST YEAR Sponsored by Domo.
GOOGLE+ ONLY 17 F500 CEOS USE GOOGLE + Unsurprisingly, Google CEO LARRY PAGE dominated with 33,214,120 FOLLOWERS Sponsored by Domo.
INSTAGRAM ONLY 2.6% OF F500 CEOS HAVE INSTAGRAM ACCOUNTS Live Nation CEO MICHAEL RAPINO remains the only F500 CEO using the PHOTO-DRIVEN PLATFORM as a marketing tactic. Sponsored by Domo.
YOUTUBE 41% OF ALL F500 CEOS ARE FEATURED IN A YOUTUBE VIDEO FOR THEIR COMPANY Just two F500 CEOs operate persona YouTube accounts. LARRY PAGE, Google LARRY PAGE, MARK ZUCKERBERG, Facebook MARK ZUCKERBERG, Sponsored by Domo.
YEAR OVER YEAR ANALYSIS The 2015 Social CEO Report is the fourth of its kind, and we’ve seen moderate growth in social media adoption over the years. 42 50 38 35 42 2014 2015 2012 2013 2014 4 5 8 2012 2013 2014 28 57 19 2012 129 2012 2013 139 2013 2015 161 128 2014 2015 17 2015 HOW MANY CEOS ARE ON EACH PLATFORM Sponsored by Domo.
WHY IT PAYS TO BE A SOCIAL CEO. Connect with current and potential customers on a more personal level. Better understand customer through direct engagement & social listening. Attract and recruit top talent to work for your company. Be transparent. Visibility lends to credibility. Show the personal, human side of the company and the CEO. Garner signiﬁcant customer loyalty. Meet customers where they live—increasingly on social media. Sponsored by Domo.
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