Social Recruitment: The World Wide War of Attraction

If you like this presentation – show it...

Slide 0

Slide 1

Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

(those born between 1980 - 2000 and raised online) will soon make up to 50% of Millennials YOUR WORKFORCE.

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Rather than ban social media, teach your employees how to use it. It’s everywhere. REMOVE BANS.

Slide 13

Slide 14

As with any form of marketing, you need a STRATEGY. #1

Slide 15

Slide 16

Slide 17

Consider what you need to do online to make sure you STAND OUT.

Slide 18

Slide 19

Slide 20

Slide 21

You don’t need to be on all social networks – only the ones that will fulfil your goals. CHOOSE. Which weapons?

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26

Potential new candidates are most interested in posts about the progress of NEW HIRES. Tell their story.

Slide 27

Slide 28

Slide 29

Slide 30

Share your social recruitment strategy with key stakeholders and GET APPROVAL. Document it.

Slide 31

Slide 32

Once you have a strategy, you need to put it into ACTION. #2

Slide 33

Slide 34

Corporate pages are free to setup and, unlike personal profiles, are OPEN TO ALL. Setup a page.

Slide 35

Slide 36

Slide 37

Don’t prematurely invite people to “like” your new page. WAIT. Ignore the wizard.

Slide 38

Slide 39

Slide 40

This will allow you to see who posted what content to your Facebook page MONITOR IT . Have your own logins.

Slide 41

Slide 42

You can only change it once. Choose an easy to spell and remember name - keep it CONCISE. Be careful.

Slide 43

To keep your username consistent on all social networks, use this site to check if it’s AVAILABLE. namechek.com

Slide 44

Slide 45

Let potential candidates contact you via Facebook’s private messages, to protect PRIVACY. Page settings.

Slide 46

Slide 47

Change the notification settings so you don’t miss any messages. Get them sent by EMAIL. Notifications.

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52

Slide 53

Posts from pages that we don’t interact with on a regular basis are hidden. AFFINITY.

Slide 54

Facebook will hide posts with media types (e.g. video, etc) that you don’t interact with. EDGE WEIGHT.

Slide 55

Post when your page followers are online. Poorly timed posts will be hidden. RECENCY.

Slide 56

Slide 57

Slide 58

Slide 59

Slide 60

Slide 61

Slide 62

Slide 63

Once your Facebook presence is setup, it’s time to work on ATTRACTION. #3

Slide 64

Slide 65

Set ads to show up to those that like or work for other organisations POACH. Advanced targeting.

Slide 66

Import email addresses and target ads only at those people, on Facebook. RECONNECT. Custom audiences.

Slide 67

Slide 68

Setup ads that only appear to users that have already visited your recruitment site. STALK. Retargeting.

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Which LinkedIn account you should choose depends on your goals and staff turnover. YOU DECIDE. Free v Paid.

Slide 77

Slide 78

But, you can’t see the full details of those that are a 3rd degree connection or not connected to you. LIMITED DETAILS.

Slide 79

Slide 80

Slide 81

If you’re a regular recruiter or time poor, then a paid account is worth considering. WHICH ONE? Paid accounts:

Slide 82

You’ll likely want to consider the Business or Recruiter Lite accounts, based on YOUR NEEDS.

Slide 83

Slide 84

Slide 85

Slide 86

If you’re a regular recruiter or time poor, then a paid account is worth considering to SAVE TIME.

Slide 87

how social media can be used as a recruitment tool. You now know…

Slide 88

Slide 89