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How to Recruit Millennialsby Going Mobile and EmbracingCompany Transparency
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Featured Speakers Matt Kopjak Sr. Business Development Manager Matt.Kopjak@Glassdoor.com Phil Schrader Product Manager firstname.lastname@example.org
Agenda Rise of Mobile What Matters to Millennials? Mobile Job Search Challenges Building the Case for a Mobile Recruitment Strategy Developing Your Mobile Strategy
Rise of Mobile Mobile Shipments Surpassed PC Shipments in 2010
2014: Mobile Users Will Surpass Desktop Users
of job seekers report using their mobile device to search for jobs at least once a day
of employees who admit they’ll look for a new job in the next year say their mobile device is an important tool and resource for their job search
Mobile Traffic Is Growing for Glassdoor of Glassdoor’s traffic comes through mobile
Why Should You Care? Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020, and they will make up 75% of the workforce by 2025.
How Do Millennials Consume Information? According to Crowdtap, millennials spend ~18 hours a day consuming media Information gathered through UGC is trusted 40% more 30% more memorable
13% 19% of millennials use a mobile device dailyto search for jobs
Capture Millennials in the Moment
Today’s Job Seekers Are Seeking More Information Candidates are looking for more than just jobs
Job Seekers Look for Transparency More than half (54%) read company reviews from employees and 52% research salary information
Millennials value transparency more than anything Transparency & Recruiting Millennials
of new employees have “buyer’s remorse” trust reviews more when they see both good and bad scores Why Is Transparency Important?
Embrace Transparency Figure out WHO you want to hire and what attributesare most important to those groups.
Case Study Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent. Allison CovarrubiasManager, Sales Recruiting, Box “ ”
Mobile Job Search Challenges
believe it is difficult to apply to jobs via their mobile device
Top two barriers for job seekers who wantto apply for a job via their mobile device include:
Job Seekers Are Left in the Dark of career sites do not support a mobile apply option of mobile users say they would visit a competitor site if a website isn’t mobile-optimized
Job seekers find it challenging to access their resumeon mobile unless it’s saved in the cloud. Where’s My Resume?
Solve the Right Place and Right Time Problem Mobile apply let’s candidates act on theirinterest in your job… in real time no matter where they are.
Building the Business Case for Mobile If you aren’t mobile, you’re missing half of your candidates.
Glassdoor Case Study: The Numbers Don’t Lie Glassdoor Director of Global Talent Acquisition Glassdoor PR Senior Manager UK and Europe Glassdoor Senior Account Manager Glassdoor LeadUI/UX
Developing Your Mobile Strategy! Before building a mobile strategy, step back and do research.
How Are You Measuring Mobile? % mobile traffic conversion % time to apply events / choices
Developing Your Mobile Strategy 1 Analyze site traffic Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices. 2 Avoid“pinch & pop” If users have to zoom in and out to view what is on your career site, they are not likely to stick around or apply. 3 Look at the competition’s mobile activity Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
Tips to Implement Your Mobile Strategy 1 Make it quick One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings. 2 Keep it short Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condense your job descriptions and employer brand messaging to minimal text that is easy to digest on mobile. 3 Optimize all videos and pictures Limit media to download quickly on a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads, iPod Touches).
Mobile Career Site Checklist Evaluate whether your top competitors re using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management. Great mobile career sites have: Current job openings Description and examples of company culture Company history A Day in the Life
Examples of ATS options that currently support Mobile Apply: iCIMS Kenexa Silkroad Ultimate Software Smart Recruiters Workday
Don’t Miss Out On Talent Give candidates the option to apply to your jobs on mobile. Don’t let your competitors beat you to the punch.