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How Social Media Has Transformed Talent Acquisition

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Will Staney Head Talent Warrior Glassdoor @willstaney How Social Media Has Transformed Talent Acquisition


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THE EVOLUTION OF RECRUITING Automation Recruiter Tools Job Boards Job Hunters Silo’ed Recruiting Applications External Candidates Business Results Tools for Everyone Social Recruiting Passives Are Possible Integrated Recruiting Referrals Internal Candidates


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+ THE TALENT SHIFT WEB 1.0 WEB 2.0+ PRE-WEB


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4 THE TECHNOLOGY SHIFT


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KEEPING PACE WITH CANDIDATE EXPECTATIONS


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THE MODERN WORKFORCE LOOKS LIKE THIS…


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Today, of workers were born after 1980.


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EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE


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It’s these expectations and rapid advancements in social technology that have allowed social to influence the way we recruit.


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LET’S BREAK IT DOWN!


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Sourcing / Pipelining Talent Employer Branding / Talent Attraction Candidate Experience / Engagement Recruiting Technology Recruiting Analytics / Metrics


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SOURCING / PIPELINING TALENT BEFORE SOCIAL


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SOURCING / PIPELINING TALENT WITH SOCIAL


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It’s a Complex Ecosystem


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SOURCING / PIPELINING TALENT WITH SOCIAL of the online population is on at least one social network


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SOURCING / PIPELINING TALENT WITH SOCIAL of online adults say they use Facebook


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6 DEGREES OF SEPARATION? TRY 4. You Your Friend Your Friend’s Friend Their Friend Their Second Cousin Kevin Bacon


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THERE ARE NO BARRIERS TO ENTRY ANYMORE


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Social Graph VS. Graph Search


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Shared by a co-worker Shared by 3 friends on G+ I shared this


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EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL


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EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL


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EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL


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EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL


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Video brings job descriptions to life Allows candidates to learn about hiring managers and team earlier in process Video Job Description + Employer Branding = Winning Strategy Candidates interview company before applying


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VIDEO=SEO


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VIDEO = GLOBAL PRESENCE


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VIDEO = BRAND IMPRESSIONS


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VIDEO=MOBILE STRATEGY


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BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH Consistent Branding Showcase Employee Videos Social Promotion Live Social Feeds


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CANDIDATE EXPERIENCE BEFORE SOCIAL


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CANDIDATE EXPERIENCE WITH SOCIAL


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CANDIDATE ENGAGEMENT BEFORE SOCIAL


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CANDIDATE ENGAGEMENT WITH SOCIAL


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Engagement Wins -6,140 people reached (100% organically) -34 “Likes” -14 Shares


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Engagement Wins -6,012 people reached (100% organically) -72 “Likes” -28 Shares


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Engagement Wins


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RECRUITING TECHNOLOGY BEFORE SOCIAL


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Recruiting Technology Before Social


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RECRUITING TECHNOLOGY WITH SOCIAL


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RECRUITMENT MARKETING SOFTWARE


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OPEN WEB SOURCING AGGREGATORS


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Image of recruitment Excel spreadsheet RECRUITING ANALYTICS / METRICS BEFORE SOCIAL RECRUITING ANALYTICS / METRICS BEFORE SOCIAL


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RECRUITING ANALYTICS / METRICS AFTER SOCIAL Company Reputation Engagement Brand Awareness vs. Talent Competitors


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You Need Help from Employees and Leadership to Make Your Social Strategy Successful


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Questions? @WillStaney on Twitter Come see me right after this in the expo at the Glassdoor booth #1680!


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