How to Respond to Glassdoor Reviews to Build Candidate Trust

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How to Respond to Glassdoor Reviews to Build Candidate Trust

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Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will be muted to avoid background noise. You can ask questions at any time by typing them into the Questions Pane.

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Featured Speaker Lisa Holden Employer Engagement Manager at Glassdoor Lisa.Holden@Glassdoor.com

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Agenda Glassdoor Overview How to Get Started Why Respond to Reviews? Who Should Respond? How Often Should I Respond? Tips When Responding to Reviews

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Set Up Company Alerts Flag Reviews Monitor Your Reputation Identify Areas of Improvement Invite Colleagues to Respond A FREE Employer Account Can Help Visit employers.glassdoor.com

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Reviews On Glassdoor

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Examples: CEO, HR, PR, or Marketing Professionals Who Should Respond? Anyone at your company who is in a position to speak on your behalf.

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Responding promptly builds trust with candidates. How Often Should I Respond? ?

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of Glassdoor members read reviews before speaking with a company or person in charge of hiring. Why Respond to Reviews?

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Bad Reviews Are Good for Business!

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5 Tips to Follow When Responding to Reviews

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Tip #1: Respond Promptly

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of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others. Responding Promptly Shows that You Care

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Tip #2: Say Thank You

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of organizations suffer from a deficit in recognition according to a recent Bersin study. Saying Thank You Shows You Are Listening

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Tip #3: Address Specific Issues Look at Pros and Cons in the Employer Center

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Negative Reviews Provide the Opportunity for Authenticity Nobody Is Perfect

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Tip #4: Be Authentic

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of employees say new job realities differ from expectations set during the interview process. Set Expectations Up Front by Being Authentic

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Tip #5: Utilize Your Reviews

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of buyers say ratings and reviews influence their purchase decisions. Acknowledge the Positive

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Benefits of Responding to Reviews Find out more about OpenCompany at employers.glassdoor.com

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Lisa Holden lisa.holden@Glassdoor.com @Glassdoor