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3D Personal Branding: Be the CEO of You

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R E P U TAT I O N M A N A G E M E N T CEO of YOU Written by Gala Jackson, Millenial Career Expert


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W E T O TA L LY G E T I T.


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W E T O TA L LY G E T I T. Trying to land the job is a full-time job.


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Through all of the résumé revisions, networking opportunities, career fairs, interview preps... the most important story is you.


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Through all of the résumé revisions, networking opportunities, career fairs, interview preps... the most important story is you. We're here to help!


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How you tell your story matters.


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How you tell your story matters. It’s told through your personal brand.


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Personal branding is the way you promote yourself through your skills, qualifications, values & interests. 


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YOUR BRAND SHOULD MAKE A STATEMENT


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YOUR BRAND SHOULD MAKE A STATEMENT because you have a lot to offer.


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In this deck, you'll learn the 3 dimensions of a personal brand . WE'LL CALL IT 3D BRANDING: The Documents The Digital Footprint The Delivery


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3D BRANDING: The Documents


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Your résumé is the most important document of your brand and the cover letter is a preface to your professional story.


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Your professional story is valuable. It deserves the appropriate presentation with résumé paper.


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Your professional story is valuable. It deserves the appropriate presentation with résumé paper. We recommend SOUTHWORTH® Résumé Paper


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3D BRANDING: The Digital Footprint


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IT'S NO SECRET that future employers will search for you online.


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IT'S NO SECRET that future employers will search for you online. (Not being creepy; they just want to get to know more about you)


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IT'S NO SECRET that future employers will search for you online. (Not being creepy; they just want to get to know more about you) So make sure that your digital footprint is consistent with your personal brand.


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Utilize social media platforms to share your brand! The most popular platforms used by recruiters: LinkedIn Facebook Twitter Instagram


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Utilize social media platforms to share your brand! You don't need to exist on each site, but you should have an online presence. The most popular platforms used by recruiters: LinkedIn Facebook Twitter Instagram


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Utilize social media platforms to share your brand! You don't need to exist on each site, but you should have an online presence. The most popular platforms used by recruiters: You could also share your brand on a blog, website, or online portfolio. LinkedIn Facebook Twitter Instagram


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The internet has made us the most interconnected generation on the planet. Use that to your advantage.


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Build your online network now. Connect with companies and employees you admire to get one step closer to an in-person meeting.


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Polish up your profiles! Use online social media cleaning tools to eliminate words or content that you may not want associated with your new professional brand.


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3D BRANDING: The Delivery


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So you've communicated your brand successfully and secured an interview...


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So you've communicated your brand successfully and secured an interview... Congratulations!


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So you've communicated your brand successfully and secured an interview... Congratulations! Don't lose your momentum. Maintain your brand.


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LOOK THE PART. Your attire should always be professional and appropriate.


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LOOK THE PART. Your attire should always be professional and appropriate. 34. Ladies, showcase your personality by wearing colorful jewelry or a cam- Ladies. Showcase your personality by wearing unique jewelry or a camisol. Make sure your makeup looks natural and approachable.


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LOOK THE PART. Your attire should always be professional and appropriate. Gentlemen. If you want to make your suit look snazzy, we suggest wearing a colorful tie, pocket square, cufflinks or socks. Don’t forget to get a fresh haircut!


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Make sure you give a solid handshake and a smile!


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Send a Thank You Note. Handwrite a note as a follow-up. QUICK TIP Be Personal. Mention some specific highlights from your interview. Write the thank you note in the parking lot after the interview, then take it back inside and leave it with the receptionist.


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You are not one dimensional. You are a 3D Brand. You are the CEO of You.


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For more information on personal branding head over to: WWW.LANDTHEJOB.COM Gala Jackson, M. Ed is a Millennial Expert & Career Managment Consultant with InterviewSnob, a career consulting boutique for millennials. Connect with Gala @interviewsnob and check out her website at www.interviewsnob.com


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