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The Ripple Effect The Power of Your Personal Brand in HR “We are not only the messengers, WE are the message...”Soulprints, Mark Gafni
Power In HR
Power In HR
Do you make the job description or does the job description make you? Does your title dictate the display of your talent?
Me Inc. = Brand You! “You’re not doing a job but building a career and personal-professional brand.” Tom Peters
Think about a company brand that you’re attracted to.. Why?
Individual Brands An idea, a thing, a book, a company, a movement
My Friend Scott & Spark Ventures
My Brand-Image My Picture How others would describe my brand? How I would describe my brand? Any discrepancies?
Is your brand strong enough to meet today’s HR challenges and innovation needs?
Challenges/ Innovations/Trends Building a multidisciplinary workforce Creating a synthesis between professional and technical development Integrating social collaboration and media within people practices and internal communications Hard data, numbers, facts and analytics to lead http://www.hrzone.com/feature/strategy/will-2014-be-year-innovation-hr/142745
Challenges/ Innovations/Trends http://austinhr.com/top-hr-issues-to-watch-in-2014/
ONE of the continuingchallenges… the “reputation of HR” Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html
What are the most significant challenges / innovative needs /trends for your organization? What qualities and capabilities will you need to meet those challenges?
SHRM - HR Competencies
Which would you say are the top 3 most important?
HR Competencies -Top Vote Getters… Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
HR Competencies -Top Vote Getters… Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/ What would the list look like for you as it relates to your organization?
Here’s your chance to assess your own career/brand development plan… Effective talent mgt. => includes both the track and the impact
Intentional Branding Start thinking like your own brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves: What is it that my product or service does that makes it different? Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/
Intentional Branding =>Assess Your Brand Consider: Your personal values Unique qualities Extra curricular competencies, interests…etc. Your sense of personal mission G.P.P.S. “guiding professional principles statement”
Intentional Branding… G.P.P.S. = Guiding Professional Principles Statement This is a description of: __how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like
Managing your brand is being your own talent manager.Brand management = talent management “…modeling what we desire in those we hire.”
Time to recalibrate… reinvigor restate recommit re-envision reconnect
The position, there is power with the position and POWER… there is personal power, Personal power with a powerful position
Personal branding carries this belief: “It’s not necessarily the what…but the WHO. A powerful who will create a powerful what.”
Why does all this matter? We have soooo much to offer!!
Expanding Your Brand
The Ripple Effect Pebble or Boulder?
We need more ripple effects that are “bolder”.
HR / Talent Management Innovations…
Good Vibrations – Your Ripple Effect Words…or an action Every interaction is a touch, an “imprint” of your brand…
Your (inspired) Personal Brand A powerful ripple effect…