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The Ripple Effect

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The Ripple Effect The Power of Your Personal Brand in HR  “We are not only the messengers, WE are the message...” Soulprints, Mark Gafni


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Power In HR


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Power In HR


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  Do you make the job description or does the job description make you? Does your title dictate the display of your talent?


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Me Inc. = Brand You! “You’re not doing a job but building a career and personal-professional brand.” Tom Peters


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Think about a company brand that you’re attracted to.. Why?


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Individual Branding=>Image


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Individual Brands An idea, a thing, a book, a company, a movement


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My Friend Scott & Spark Ventures


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My Brand-Image My Picture How others would describe my brand? How I would describe my brand? Any discrepancies?


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Is your brand strong enough to meet today’s HR challenges and innovation needs?


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Challenges/ Innovations/Trends Building a multidisciplinary workforce Creating a synthesis between professional and technical development Integrating social collaboration and media within people practices and internal communications Hard data, numbers, facts and analytics to lead http://www.hrzone.com/feature/strategy/will-2014-be-year-innovation-hr/142745


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Challenges/ Innovations/Trends http://austinhr.com/top-hr-issues-to-watch-in-2014/


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ONE of the continuing challenges… the “reputation of HR” Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html


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What are the most significant challenges / innovative needs /trends for your organization? What qualities and capabilities will you need to meet those challenges?


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SHRM - HR Competencies


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Which would you say are the top 3 most important?


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HR Competencies -Top Vote Getters… Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/


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HR Competencies -Top Vote Getters… Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/ What would the list look like for you as it relates to your organization?


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Here’s your chance to assess your own career/brand development plan… Effective talent mgt. => includes both the track and the impact


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Intentional Branding Start thinking like your own brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves: What is it that my product or service does that makes it different? Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/


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Intentional Branding =>Assess Your Brand Consider: Your personal values Unique qualities Extra curricular competencies, interests…etc. Your sense of personal mission G.P.P.S. “guiding professional principles statement”


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Intentional Branding… G.P.P.S. = Guiding Professional Principles Statement This is a description of: __how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like


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Managing your brand is being your own talent manager. Brand management = talent management “…modeling what we desire in those we hire.”


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Time to recalibrate… reinvigor restate recommit re-envision reconnect


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The position, there is power with the position and POWER… there is personal power, Personal power with a powerful position


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Personal branding carries this belief: “It’s not necessarily the what…but the WHO. A powerful who will create a powerful what.”


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Why does all this matter? We have soooo much to offer!!


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Expanding Your Brand


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The Ripple Effect Pebble or Boulder?


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We need more ripple effects that are “bolder”.


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HR / Talent Management Innovations…


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Good Vibrations – Your Ripple Effect Words…or an action Every interaction is a touch, an “imprint” of your brand…


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Your (inspired) Personal Brand A powerful ripple effect…


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