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of Social Recruiting

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of Social Recruiting


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#RecruitIn @googledave


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Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination


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Pathos


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Behaviour Influence Persuade


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Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure


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4. Thought Leader


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#RecruitIn @googledave


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4. Thought Leader


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#RecruitIn @googledave HAPPY FEAR SAD ANGER ANTICIPATION


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#RecruitIn @googledave


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#RecruitIn @googledave


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#RecruitIn @googledave


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#RecruitIn @googledave ATS


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#RecruitIn @googledave


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#RecruitIn @googledave ·  It’s a marriage, not a one night stand ·  Humans are at the other end ·  Tailor you approach to the influencer ·  Listen and learn ·  Make friends before you need them


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#RecruitIn @googledave ·  Be a giver, not a taker – givers gain ·  Share, comment and write reviews ·  Invite to interview, guest posts ·  Curate their content, include in Top lists ·  Co-create – look for joint opportunities


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#RecruitIn @googledave ·  Employees advocates – they can reach an audience 10x your brand ·  Harness the power of the team ·  Identify you most socially savvy ·  Rules of the game – follow the content plan ·  Measure, share and grow


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1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends


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…Oh S%&t! How do we do it


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SEE THINK DO DELIGHT Type of content


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SEE THINK DO DELIGHT Length of strategy Q1 Q2 SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH


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SEE THINK DO DELIGHT Determine Objective Q1 Q2 SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH


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#RecruitIn @googledave


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#RecruitIn @googledave


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#RecruitIn @googledave


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#RecruitIn @googledave


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@googledave googledave@ph-creative.com


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