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HIRERS 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee presents

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Every entrepreneur’s dream is to get “the super star sales performer” for his company.   

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As your startup matures to hiring mode, you must get certain factors right in the first place.  

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Before you hire someone to sell for you, you must try selling your product atleast for couple of months.   Rule # 1

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Great sales people are a rare breed.   Rule # 2

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If you want to hire a sales person as your second line, do not expect him to be your “alter ego” or “mirror image”   Rule # 3

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Get clear about whom you want & why you want. Getting your expectations clear can influence you to take better hiring decisions.   Rule # 4

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Define how you are planning to remunerate your sale person.  Always ensure to bond performance to income.   Rule # 5

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Fix a sales target and make sure to stress the target achievement from the very beginning.   Rule # 6

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Never be stingy to compensate an over performer   Rule # 7

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Look out for passion, perseverance & willingness in people Rule # 8

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Use CRM, track sales closing rate continuously and review performance & progress regularly Rule # 9

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You must vigorously train people in selling your product/service Rule # 10

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Finding great sales people who are willing to hustle for your dreams is challenging but attainable Rule # 11

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Hire Slow. Set probation periods. Fire Fast Rule # 12

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Retain best performing sales staff by offering ESOP (employee stock action plan) Rule # 13

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Your first sales person is an account manager, a project manager and a brand advocate. Rule # 14

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Have a proper Recruiting, Hiring, On-boarding, Training & Sales process in place. Rule # 15

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Your better pay structure don’t guarantee you better sales person Rule # 16

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Over achieving sales targets in a corporate brand doesn’t mean he is going to be a Top achiever in your startup. Rule # 17

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As you value the importance of hiring a good sales person, you must also value his ability to fit your company’s culture.  Rule # 18

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A sales person who is comfortable with cold-calling is always superior. Rule # 19

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Have knowledge about your product/service’s average sales cycle period Rule # 20

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A best sales person will have the “eagerness to learn & improve in new areas” Rule # 21

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You can find out a lot about a sales person from his “sales pitch” Rule # 22

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Set your core values & long term vision. Rule # 23

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Define what you can offer to the new-hire apart from salary benefits (training, great work culture, awesome work environment, challenging projects, continuous training programs) Rule # 24

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Sales people love to compete. Do not push them to comfort zone by handing out leads, often. Rule # 25

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