Bookings Booster Seminar

Понравилась презентация – покажи это...

Слайд 0

Bookings Booster Seminar This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/. www.guestready.com.au

Слайд 1

Jodie Robert Acknowledgements www.guestready.com.au http://about.me/jodiewillmer http://about.me/robert_nagy These slides have been lovingly prepared for the community by: Please direct all enquiries to jodie.willmer@guestready.com.au

Слайд 2

Our objective is to provide a number of valuable insights to help boost your bookings on Airbnb. www.guestready.com.au

Слайд 3

Hosting is an Entrepreneurial Activity Congratulations… you’ve just become a micro-entrepreneur! www.guestready.com.au

Слайд 4

Guests Have Lots of Choice www.guestready.com.au There are more and more listings offering a similar service. However…

Слайд 5

Building your online reputation is of paramount importance. Build Your Reputation www.guestready.com.au You need to…

Слайд 6

www.guestready.com.au Reputation is built by being credible, reliable and likeable… Reputation Fosters Trust Credible Reliable Likeable Trust Lives Here

Слайд 7

Credibility Occurs when people believe you are capable of meeting their needs & expectations. www.guestready.com.au

Слайд 8

Reliability Occurs when you consistently demonstrate that you deliver on your promises. www.guestready.com.au

Слайд 9

Likeability Occurs when people believe they will share enjoyable experiences with you. www.guestready.com.au

Слайд 10

Appeal to Their Emotions “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Directly Impacts: Behaviour Decision Making Memories Dr Maya Angelou www.guestready.com.au You need to…

Слайд 11

Build Relationships Building a meaningful relationship with guests is an important part of creating a memorable experience. www.guestready.com.au

Слайд 12

Communicate to Relate Effective communication builds strong relationships. www.guestready.com.au

Слайд 13

It’s All About You! www.guestready.com.au “People are no longer consuming to keep up with the Joneses, they’re consuming to get to know the Joneses.” Rachel Botsman, 2012 People want to meet the real you. Remember… (it really is)

Слайд 14

What’s The Secret Sauce? www.guestready.com.au The secret sauce is authenticity!

Слайд 15

“People don’t buy what you do, they buy why you do it.” Ask Yourself ‘Why’ Simon Sinek, 2010 “We believe in providing our guests with a memorable experience because...” ? www.guestready.com.au You need to… That’s where you’ll discover your passion!

Слайд 16

Tell Your Unique Story www.guestready.com.au Your online listing is an opportunity to tell your unique story.

Слайд 17

Address Your Target Market Tailor your messaging to appeal to the guests you want to attract. www.guestready.com.au

Слайд 18

The Phases of Travel Dreaming Planning Doing Reflecting www.guestready.com.au Guests go through a number of phases before, during and after their travel experience.

Слайд 19

The Guest Buying Cycle www.guestready.com.au Research Short List Enquiry Decision Booking Make it easy for them to choose you! Guests go through a number of stages leading up to a booking.

Слайд 20

Psychographics www.guestready.com.au Personality Values Attitudes Interests Opinions Lifestyle Appeal to your guests by getting to know them from a psychological perspective.

Слайд 21

There are five indicators of trust including your association with Airbnb. Indicators of Trust www.guestready.com.au Reviews References Ratings Verifications Airbnb (Social Proof) (Objectivity)

Слайд 22

www.guestready.com.au Converting Interest Into Bookings Interest Booking Lost opportunity People who view your profile People who book with you

Слайд 23

Avoid Selling Yourself Short www.guestready.com.au You can charge more and earn more when you deliver more. Value Remember that you are offering a unique experience. Scarcity Base your pricing on the unique value you deliver.

Слайд 24

www.guestready.com.au The Stages of Engagement Pre-Arrival Arrival In-House Departure Post-Departure 2 3 4 5 1 Understanding where your guests are along their journey will help you build an engaging communications strategy.

Слайд 25

Accuracy Communication Cleanliness Location Check In Value Guest Evaluations Guests will evaluate their stay using six main criteria. www.guestready.com.au

Слайд 26

Guests need to know what to expect and what is expected of them. Educate Your Guests! www.guestready.com.au Your home is not a hotel You are not housekeeping, room service or the concierge You anticipate awesome reviews all round (Unless you want to be!)

Слайд 27

www.guestready.com.au Airbnb Hospitality Standards Accuracy Communication Availability Commitment Cleanliness Amenities Welcome Support Reviews

Слайд 28

Maintaining High Standards Your guests are depending on you. It’s up to you to raise the bar. Seek assistance where you need it. www.guestready.com.au

Слайд 29

www.guestready.com.au Getting Things Done Have a system in place that allows you to get things done before guests arrive. It’s about creating memorable guest experiences – for all the right reasons!

Слайд 30

Getting Help You’re not alone! Reach out for help when you need it. www.guestready.com.au

Слайд 31

Start building relationships with tradespeople you can rely on Maintenance www.guestready.com.au Don’t wait until things go wrong It’s important to be proactive about maintenance.

Слайд 32

www.guestready.com.au When You’re Away Good systems and a backup strategy will help keep things running smoothly.

Слайд 33

Have a System www.guestready.com.au Policies Procedures Processes Work Instructions Templates Forms Checklists Guest Ready provides a useful Hosting Toolkit at: www.guestready.com.au

Слайд 34

Use Effective Tools & Resources www.guestready.com.au Computer Software & Apps Mobile / iPad Websites Books Memberships Training

Слайд 35

Track Your Results www.guestready.com.au Get a handle on your success by keeping track of your results and tweaking things where needed.

Слайд 36

A Few Things to Track Pre-booking enquiries Booking requests Bookings accepted Bookings declined Bookings cancelled www.guestready.com.au

Слайд 37

www.guestready.com.au Analyse your results on a weekly or monthly basis to see how you’re tracking against your goals. Analyse Your Results Enquiries per month Percentage of enquiries that became bookings Booking requests per month

Слайд 38

Financial Performance www.guestready.com.au Keeping track of your financial performance is crucial for a successful business.

Слайд 39

Continuous Improvement www.guestready.com.au Quality Outcomes Plan Do Check Act Use the “Plan, Do, Check, Act” approach to make gradual improvements over time.

Слайд 40

www.guestready.com.au Trusted Advisor Expertise Guidance Support Objectivity Clarity We’re here to help. Let us know what we can do for you…

Слайд 41

Q&A Session www.guestready.com.au

Слайд 42

www.guestready.com.au Get verified photos Your Next Steps Tell your authentic story Build your reputation “If not now, when?” Hillel the Elder (c. 60 BC-10 AD) Update your calendar Charge based on the unique value you deliver www.guestready.com.au

Слайд 43

www.guestready.com.au Thanks a bunch… you’ve been awesome! Safe Travels

Слайд 44

Did you enjoy this presentation? The template we used can be purchased at: http://slideshop.com/ The ‘flat’ style vector graphics we used can be purchased at: http://depositphotos.com/ www.guestready.com.au Please direct all enquiries about Guest Ready to jodie.willmer@guestready.com.au