'

Connected

Понравилась презентация – покажи это...





Слайд 1

Empowering the Connected Traveller


Слайд 2

Canada’s 2nd Largest & Most Preferred Airline 85+ Destinations, 100+ Aircraft 9th Largest Carrier in North America Manoj Jasra Digital Director, WestJet


Слайд 3

Stress Free Travel


Слайд 4

Overview Contextual Experiences Deep-linking Intelligent Integrations Leveraging Data Clear Communication


Слайд 5

Communication Considerations Growth of social messaging continues to sky rocket New channels for support and marketing have emerged Preferences vary across countries and demographics


Слайд 6

Research & Booking


Слайд 7

I should be able to research & book however I want to I expect the experience to be intuitive and quick I expect you to remember me I don’t want to be treated like everyone else Guest Expectations


Слайд 8

Multi-Screen Experience 156M People Engage with Travel Content Across Platforms


Слайд 9

Personas and Audiences “The Business Traveler” “The Thrifty Traveler” “The Family Traveler” “The Experience Traveler”


Слайд 10

Pre Trip


Слайд 11

Pre Trip Day of trip = day of frenzy Time to leave, time / map to airport Transportation / Parking Checklist (personal items, travel documents, etc…)


Слайд 12

At the Airport


Слайд 13

At Airport Way Finding / iBeacons Key Information: Boarding Passes, Flight Status, Gates Security lines Time until next event


Слайд 14

In Flight


Слайд 15

In Flight Airlines are innovating Enhanced Experiences Bring your own device Content / Streaming Media WiFi Payment Onboard


Слайд 16

Thank You


×

HTML:





Ссылка: