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Why agile?

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@malinstroman, malin.stroman@svt.se Why agile? Malin Stroman, SVT Children Online


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It’s not fair! It’s not worth it! @malinstroman, malin.stroman@svt.se


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Why on earth are we doing this? @malinstroman, malin.stroman@svt.se


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How to guarantee a quality product in the end? Crunch time… @malinstroman, malin.stroman@svt.se


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How to profit by the skills from each team member? We should be included earlier in the processes @malinstroman, malin.stroman@svt.se


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How to make everyone focus on the right target and goals? @malinstroman, malin.stroman@svt.se Olympics in no sense of direction


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How to know we are doing the right thing? @malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se


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Best possible video player for kids @malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se


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User surveys Demographic stats Metrics User Feedback User surveys Innovators and Early Adopters News before Quality Followers requires top product Late Majority and Laggards Geoffrey A.Moore: Crossing the Chasm New innovations disruptive disruptive Crossing the Chasm


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How do we know we are doing the right thing? Listen to and engage the users (will avoid riots) Set clear goals (will let the team focus on the right things) Present good quality in the end @malinstroman, malin.stroman@svt.se


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Listen to and engage the users Research the target groups and set some insights User tests Metrics @malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se Don’t give them all at once, but bit by bit


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Set clear goals The sponsor sets the goal – What to do. The team solves the problem – How to do it. Don’t guess, modify according to the users’ real behaviours! @malinstroman, malin.stroman@svt.se Modify Build Measure Test Data Learn


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A quality product in the end The right thing Well working Not releasing all code at the same time, but in as small bits as possible By profiting by the skills of every team member Ensure code all the time @malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se


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Head of table of programs Sponsor Channel manager Barnplay Team Concept developer/Project Leader Interaction Designer Designer Scrum Master Developers Q&A Bolibompa Team Concept developer/Project Leader Interaction Designer Designer Scrum Master Developers Q&A Barnkanalen.se Barnkanalen ”I hope we don’t imagine the same version of the end product as there is none” ”I don’t think anything, you have to test it or take the best possible decision” @malinstroman, malin.stroman@svt.se


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Goal Increase timespent and returning visits per unique user at 4-9pm every day, and in general on holidays and week ends. @malinstroman, malin.stroman@svt.se


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Brief Children 3-11 should be able to find and navigate on their own There should be direct links/bookmarks on the devices that the children handle on their own and have access to Parents must be able to leave their children on their own without any risks Children 3-11 should be presented to the most relevant content @malinstroman, malin.stroman@svt.se


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Find programs that are interesting to me Wrapper for easy access Find specific program See/Play all programs @malinstroman, malin.stroman@svt.se


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Features @malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se


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@malinstroman, malin.stroman@svt.se


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June Aug Sept Oct Nov Dec Jan Feb March April May @malinstroman, malin.stroman@svt.se Research and concept Team start up Official release Hidden release Search released Wrapper released Optimizing play video Optimizing respons time


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Brief Children 3-11 should be able to find and navigate on their own There should be direct links/bookmarks on the devices that the children handle on their own and have access to Parents must be able to leave their children on their own without any risks Children 3-11 should be presented to the most relevant content @malinstroman, malin.stroman@svt.se


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