'

TRACKING THE FUTURE OF NEWS

Понравилась презентация – покажи это...





Слайд 0

REUTERS INSTITUTE DIGITAL NEWS REPORT 2014 TRACKING THE FUTURE OF NEWS


Слайд 1

Licensing and terms of use You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license. http://creativecommons.org/licenses/by/3.0/ Please attribute to the Reuters Institute Digital News Report 2014. If relevant, add a link to digitalnewsreport.org We welcome feedback and questions at info@digitalnewsreport.org 13/06/2014 RISJ Digital News Report 2014 2


Слайд 2

Key findings Role of smartphone as a key agent of change Generational split in news consumption Increasing disruption to mainstream media companies from pure players and aggregators Rise of the reporter as a key focus of trust and engagement Role of social media and emergence of WhatsApp as news network Video not growing as fast as expected 13/06/2014 RISJ Digital News Report 2014 3


Слайд 3

Background and methodology One of the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014. Additional analysis of key themes, country level insights from network of partners Full methodology on digtialnewsreport.org 13/06/2014 RISJ Digital News Report 2014 4 Supported by Polling by


Слайд 4

INTEREST IN NEWS AND TYPES OF USERS 13/06/2014 RISJ Digital News Report 2014 5


Слайд 5

Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interested Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Interest in news by country


Слайд 6

Q1c. How interested, if at all, would you say you are in news? Net responses for extremely/very interested. Base: All markets 2014: 18837 Interest in news by age (all countries) Men are more interested in news than women and interest grows with age


Слайд 7

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week (16112) ). Main platform for accessing news by country TV remains the most valued platform in general by some distance – followed by online. Young people prefer online


Слайд 8

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week (16007) Main platform for news by age GENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news


Слайд 9

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week, Finland=1368, Japan=1623 Finland Japan Main platform for news by age Online vs print (selected)


Слайд 10

Q2 Which of the following types of news is most important to you? Please choose up to five. Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 Interest in different types of news by country


Слайд 11

Q2. Which of the following types of news is most important to you? Please choose up to five Base All 2014 - 18858 Gender differences by news type Women are more interested in local news, entertainment news and health and education. Men are more interested in politics, sport and business and financial news


Слайд 12

 Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news Base All– 18858 Weird and celebrity news by age and gender Both news types are driven by young women but young men are far more interested in weird/fun news than celebrity news


Слайд 13

Types of news users drawn from interest and frequency 14 News Lovers: These are people who access the news several times a day and say they are extremely interested in the news. Daily Briefers: These are people who also access the news several times a day but they say they are a bit less interested (very or somewhat) in the news. Casual Users: These are people who consume less frequently – anything between once a day to once a month – and they also tend to be less interested in the news, with a majority only somewhat interested in news.


Слайд 14

SMARTPHONES AND TABLETS


Слайд 15

Strong growth in SMARTPHONE news access Consistent pattern of strong growth in all markets 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) access news weekly ALL TEN COUNTRIES 37%


Слайд 16

Strong growth in TABLET access Denmark still leads in tablet usage access news weekly ALL TEN COUNTRIES 20% 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country)


Слайд 17

Impact and value of new devices Increasing the frequency with which we access the news Increasing the access points for news Encouraging payment for news 13/06/2014 RISJ Digital News Report 2014 18 “in the cafe or at the bus it’s right there, you have all the news at your fingertips” Say the mobile is the main way of accessing online news 20% For under 45’s 30%


Слайд 18

19 Q1b. Typically, how often do you access news (in any way)? Base: All markets 2014: 18837, 2013: 11004 % accessing news several times a day (Global) Frequency of access by device Smartphones and tablets are encouraging more frequent access. The more devices you have the more likely you are to access news more frequently …


Слайд 19

Smartphone and tablet demographics Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group. 35-44 group (+9%) driving smartphone growth 44-54 group (+7%) driving tablet growth Q8b. Which, if any, of the following devices have you used to access news in the last week? Base: All


Слайд 20

45-54 group use most news apps on tablet Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use? Base: Smartphone app users=267, tablet app users=152 The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45 UK - % using news apps by age


Слайд 21

Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481 Use of news apps increasing on smartphones and tablets in UK compared with mobile browser


Слайд 22

Q9a. When you look for news on a MOBILE, which of the following statements most applies to you? Base: 667 – all who have accessed news via a smartphone in the last week But in Finland most people use a mobile browser In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily used on the Apple and Android operating systems


Слайд 23

Smartphone users tend to access fewer news sources (average of all countries) Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week? Base: All smartphone=7165, tablet=3774, computer=12618


Слайд 24

UK: Smartphone users access fewer news sources and brands with strong app propositions do best On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out Access one news source weekly on a smartphone 55% Access one news source weekly on a computer 45% Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?


Слайд 25

Q8a/b. Which, if any, of the following devices do you ever use for any purpose? Apple and non-Apple codes shown Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Smartphone Tablet Operating systems: Apple vs the rest (by country) Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android. Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.


Слайд 26

Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please select one answer Base: All mobile news users=650, tablet=481, computer=1236 How people start news journeys on smartphone, tablet and computer The role of brand may be weakening on smartphone as more people come across news via social networks and aggregator apps. Search engines play a smaller role than on a computer


Слайд 27

Denmark: Device overlaps Denmark is the most multiplatform country that we poll. Of those using devices for news, 61% use the smartphone and 39% use a tablet. Less than a quarter (24%) only use the computer. Most people are using two or three devices to access news each week


Слайд 28

Japan: Device overlaps Japan is the least multiplatform country that we poll. Of those using devices for news, 31% use the smartphone and just 12% use a tablet. Almost six in ten (58%) only use the computer. A small minority are using two or three devices to access news each week


Слайд 29

Multiplatform world In general, we see that new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex. In terms of weekly use, tablet and smartphone users consumers are still using TV news and reading newspapers. They may be using them less often and younger demographics are using traditional media such as TV news much less


Слайд 30

News access via public transport We do see substitution, however, between print and smartphone on the daily commute in the UK and especially in Denmark. Smartphone is now the clear leader on bus train etc 8b Please mention the key news media you used in these locations yesterday Base: Accessing news when travelling via public transport UK=137, Denmark =88)


Слайд 31

From brand’s point of view… It’s an increasingly complex world. Different devices are used at different points through the day


Слайд 32

News access across the day by age (UK) GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online Q4c When do you typically access the news? Pleas select all that applies


Слайд 33

Q4b. When do you typically access the news? (Please select all that apply) Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543) Finland: Access across the day We see a different pattern in Finland. Here the whole population is showing a flatter consumption curve, reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later bulletins capturing the main audience


Слайд 34

Q4e: Please mention the key news media you used in these locations yesterday Base: While travelling via private transport UK=266, Denmark=290 News access via private transport The radio is still the key news delivery platform in the car or on a bicycle but even here more people are using mobile phones to access news


Слайд 35

Where were you when you looked at/listened to the news yesterday? (List all that are relevant) Base: UK=2082, Denmark=2036 Where news is accessed (UK and Denmark) Most news is still accessed at home and is driven by older groups


Слайд 36

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700) Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700) Mobile access at home is driven by under 45s News access in home by platform Internet via mobile and tablet are become key ways of accessing news in the home


Слайд 37

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700) Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700) Under 45s are as likely to access news via internet as via TV in the living room or other communal rooms – and far more likely in the bedroom or study News access in home by platform


Слайд 38

DISRUPTION TO TRADITIONAL MEDIA


Слайд 39

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Japan and US suffering most disruption – Finland least We tagged brands that respondents named as having accessed weekly according to whether they were traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much more disrupted traditional players are in some countries


Слайд 40

UK and Finnish brands suffering less disruption This chart shows just the countries at each end of the disruption scale and only shows traditional against digital born websites (eg Huffington Post, Yahoo and Google News) Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973


Слайд 41

New challengers The Huffington Post and Buzzfeed now operate in a number of countries and languages. They are doing much better in the US and UK than elsewhere


Слайд 42

Q5. Which, if any, of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 Newspaper reach by country The newspaper industry has been most disrupted. But even here we see that cross platform reach (web and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to top 50%


Слайд 43

France: Overlaps in print and online French newspapers have traditionally mainly served better educated groups rather than mass market. Now they are struggling to attract a wider user base online. The French market is thus more open to disruption from the likes of Google News and online start ups like Le Huffington Post


Слайд 44

USA: Overlaps in print and online US newspapers are still very reliant on traditional print readers. Many of those are older or using other sources online. Most US newspapers were locally based and as the internet opened up a market for national news brands they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.


Слайд 45

Denmark: Overlaps in print and online Newspapers in Denmark have transitioned most of their loyal readers to online with 83% combined reach and more than half reading in print and online every week. This puts them in a much stronger position than the newspaper sector in US and France


Слайд 46

Finland: Overlaps in print and online Finnish newspapers have been most successful in transitioning readers to online services. This despite the presence of a strong public broadcaster. Finland has also persuaded the most people to pay for online news (14%)


Слайд 47

BRAND PERFORMANCE BY COUNTRY 13/06/2014 RISJ Digital News Report 2014 48


Слайд 48

USA   Pop 314m Internet 78% Smartphone 50% Tablet 34% Interest in news 68% (7th= /10)     Digital reach Newspapers 33% Broadcasters 48%  Pure players 52%   Cross platform reach Newspapers 58% Broadcasters 86%   Traditional (offline) reach Newspapers 49% Broadcasters 82%   11% paid for online news in last year (5th /10)   TOP DIGITAL SUBSCRIPTIONS   1. Local/City Newspaper 2. New York Times  3. Wall Street Journal   17% say the mobile is the main way of accessing online news 10% say the tablet is the main way of accessing online news      TOP SOCIAL NETWORKS* FACEBOOK 37% YOUTUBE 17% TWITTER 8% GOOGLE+ 5% LINKEDIN 3% REDDIT 2%  * Use weekly for news   35% share a news story via email or social media US is 4th = out of 10 in our digital participation index   ONLINE TV, RADIO, PRINT


Слайд 49

UK   Pop 63m Internet 84% Smartphone 62% Tablet 42% Interest in news 64% (10th=/10)   Digital reach Newspapers 35% Broadcasters 53% Pure players 24%   Cross platform reach Newspapers 72% Broadcasters 87%     Traditional (offline) reach Newspapers 61% Broadcasters 79%   Top digital subscriptions 1. Times 2. Telegraph 3. Sun 7% paid for online news last year (10th/10)   24% say the mobile is the main way of accessing online news 16% say the tablet is the main way of accessing online news     TOP SOCIAL NETWORKS* FACEBOOK 22% TWITTER 12% YOUTUBE 6% GOOGLE + 2% WHATSAPP 2% Use weekly for news 16% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 50

GERMANY   Pop 81m Internet 83% Smartphone 60% Tablet 30% Interest in news 81% (2nd /10)     Digital reach Newspapers 48% Broadcasters 37% Pure players 32%   Cross platform reach Newspapers 73% Broadcasters 93%     Traditional (offline) reach Newspapers 62% Broadcasters 91%   Top digital subscriptions 1. Bild Plus 2. Welt Online 3. Spiegel Magazin digital   8% paid for online news in last year (7th= /10)   24% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news     TOP SOCIAL NETWORKS* FACEBOOK 26% YOUTUBE 11% GOOGLE + 6% WHATSAPP 6% TWITTER 3% XING 3% * Use weekly for news   19% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 51

FRANCE   Pop 66m Internet 80% Smartphone 52% Tablet 27% Interest in news 64% (10th= /10)     Digital reach Newspapers 40% Broadcasters 29% Pure players 34%   Cross platform reach Newspapers 55% Broadcasters 92%   Traditional (offline) reach Newspapers 44% Broadcasters 90%   12% paid for online news in last year (4th /10)   Top digital subscriptions   1. Le Monde 2. Mediapart   22% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 27% YOUTUBE 16% GOOGLE+ 10% TWITTER 7% SKYPE 4%    * Use weekly for news   21% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 52

DENMARK   Pop 5.5m Internet 90% Smartphone 73% Tablet 46% Interest in news 71% (5th= /10)   Digital reach Newspapers 67% Broadcasters 53% Pure players 11%   Cross platform reach Newspapers 83% Broadcasters 93%   Traditional (offline) reach Newspapers 67% Broadcasters 90%   10% paid for online news in last year (6th /10)   TYPES OF DIGITAL PAYMENT   17% one off payments 42% digital subscription 31% bundled digital/ print subscription   24% say the mobile is the main way of accessing online news 18% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 31% YOUTUBE 5% TWITTER 4% GOOGLE+ 4% LINKEDIN 4%  * Use weekly for news   23% share a news story via email or social media     ONLINE TV, RADIO, PRINT


Слайд 53

FINLAND   Pop 5m Internet 89% Smartphone 60% Tablet 34% Interest in news 68% (6th= /10)   Digital reach Newspapers 82% Broadcasters 43% Pure players 34%   Cross platform reach Newspapers 93% Broadcasters 84%   Traditional (offline) reach Newspapers 79% Broadcasters 80% 14% paid for online news in last year (2nd /10)   TOP DIGITAL SUBSCRIPTIONS   Helsingin Sanomat (hs.fi) Regional/local newspaper(s) Iltalehti.fi   15% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 36% AMPPARIT 12% GOOGLE + 12% YOUTUBE 9% SUOMI ‘24’ 8% TWITTER 6%  * Use weekly for news   24% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 54

SPAIN   Pop 47m Internet 67% Smartphone 73% Tablet 38% Interest in news 73% (3rd /10)     Digital reach Newspapers 68% Broadcasters 47% Pure players 23%   Cross platform reach Newspapers 81% Broadcasters 93%     Traditional (offline) reach Newspapers 70% Broadcasters 91%   Top digital payment 1. El Mundo.es 2. El Pais.com 3 Marca.com (sports)   8% paid for online news in last year (7th= /10)   22% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 50% WHATSAPP 26% TWITTER 21% YOUTUBE 21% GOOGLE + 10%    * Use weekly for news   40% share a news story via email or social media   ONLINE* TV, RADIO, PRINT *Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain


Слайд 55

ITALY   Pop 61m Internet 58% Smartphone 59% Tablet 30% Interest in news 73% (4th /10)     Digital reach Newspapers 67% Broadcasters 46% Pure players 48%   13% paid for online news in last year (7th= /10)   TYPES OF DIGITAL PAYMENT   58% one off payments 35% digital subscription 13% bundled digital/ print subscription   19% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 57% YOUTUBE 23% WHATSAPP 13% GOOGLE+ 11% TWITTER 10%    * Use weekly for news   44% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 56

BRAZIL   Pop 193m* Internet 46% Smartphone 58% Tablet 40% Interest in news 87% (1st /10)   Digital reach Newspapers 49% Broadcasters 52% Pure players 57% 22% paid for online news in last year (1st /10)   TYPES OF DIGITAL PAYMENT   36% one off payments 31% digital subscription 15% bundled digital/ print subscription   18% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* FACEBOOK 67% YOUTUBE 33% GOOGLE+ 14% TWITTER 13% INSTAGRAM 4% ORKUT 3%  * Use weekly for news   54% share a news story via email or social media     ONLINE TV, RADIO, PRINT


Слайд 57

JAPAN   Pop 127m Internet 80% Smartphone 37% Tablet 18% Interest in news 65% (8th /10)   Digital reach Newspapers 31% Broadcasters 18% Pure players 66%   Cross platform reach Newspapers 75% Broadcasters 76%   Traditional (offline) reach Newspapers 69% Broadcasters 73% 8% paid for online news in last year (7th= /10)   TYPES OF DIGITAL PAYMENT   45% one off payments 43% digital subscription 18% bundled digital/ print subscription   15% say the mobile is the main way of accessing online news 3% say the tablet is the main way of accessing online news   TOP SOCIAL NETWORKS* YOUTUBE 15% FACEBOOK 12% TWITTER 11% GOOGLE + 5% MIXI 5% LINE 5%  * Use weekly for news   10% share a news story via email or social media   ONLINE TV, RADIO, PRINT


Слайд 58

Q5. Which, if any, of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 . Number of sources used by country (offline and online)


Слайд 59

FINDING NEWS ONLINE


Слайд 60

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Finding news online Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.


Слайд 61

Social discovery 13/06/2014 RISJ Digital News Report 2014 62 Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely to find a news story through social media than the over 45s. They are less likely to go direct to a branded website. This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.


Слайд 62

) Top ways of finding news by country


Слайд 63

) Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010 Top ways of finding news by country


Слайд 64

Search query breakdown Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searches Base: All = 18836 Search gateway detail – all countries


Слайд 65

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All = 18836 Top gateways to news by age, gender and news segment


Слайд 66

Q10. Which were the ways in which you came across news stories last week? Showing social media and email options Base: UK=2082, USA=2197 Gateways compared: email vs social media


Слайд 67

PAYING FOR NEWS 13/06/2014 RISJ Digital News Report 2014 68


Слайд 68

Paying for online news Overall numbers still low but an increasing proportion of those who are paying are moving to online subscription 13/06/2014 RISJ Digital News Report 2014 69 Online subscription payment 2014 (43% in 2013) 59% % paying for any online news in last year Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last year as we changed the question to a simpler yes/no – and took out the previous time-based options.


Слайд 69

Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base: All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220 2013 = 29% 2013 = 23% How people pay for online news Subscription vs one off payments


Слайд 70

Who is paying for online news? Of those subscribing to online news (all countries) 13/06/2014 RISJ Digital News Report 2014 71 are male 61% are aged 55+ 35% have a Masters/Doctoral or Bachelors degree 52% say they are very or extremely interested in news 52% use a tablet for news 43%


Слайд 71

Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673. Base: UK 2014 – ?0 to ?25k (673), ?25 to ?50k (594), ?50k to ?100k (264) Chart shows % yes Factors influencing payment for news Tablet and smartphone users are much more likely to pay. Income is also a key factor


Слайд 72

Motivations for paying for online news 13/06/2014 RISJ Digital News Report 2014 73 People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important


Слайд 73

Motivations for paying for news (UK) 13/06/2014 RISJ Digital News Report 2014 74 In the UK people sign up to get content they like on multiple devices. They stay for the quality of experience Of those subscribing in the UK 37% pay for The Times online 23% pay for the Telegraph online (either digital only or part of a bundle) 20% pay for the Sun which has introduced a hard paywall with premiership goals as part of its offer 67% signed up for broad range/quality; 80% stay for it


Слайд 74

Q6. Have you bought (paid for) a printed newspaper in the last week? (Please tick all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Newspaper purchase by type (newsstand vs home delivery)* * NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online


Слайд 75

Green cell means that there is statistically significant relation on the 95% confidence level. Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes. Impact of device after controlling for variables We ran a test around propensity to pay for online news on tablets in the UK and US when controlling for other factors such as interest in news, education and income. This shows that for Apple tablets in particular, the device and ecosystem does make a news consumer significantly more likely to pay


Слайд 76

Q7aii. You said you have not paid for online digital content in the last year. How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like? Base: All those who have not paid (various) Showing those who say they are very likely or somewhat likely to pay Likelihood to pay for digital in the future Only a small percentage say they will to pay in the future for sources of news they like. The lowest is in the UK at 7%


Слайд 77

ROLE OF THE REPORTER AS DRIVER OF ENGAGEMENT 13/06/2014 RISJ Digital News Report 2014 78


Слайд 78

The influence and value of individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver of Twitter users follow a professional news account follow a journalist 64% 48% follow a journalist Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important Base: Total country samples


Слайд 79

Do you prefer news with range of views vs news that argues a particular view? In the US in particular there is a growing discussion about the merits of journalism with a point of view, compared with impartial, balanced reporting. Our data suggests that in every country there is a still great value placed on views that convey a range of views and leave it to the reader to decide. Italians (and Americans) are a bit more comfortable with partial journalism Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view Base: Total country samples


Слайд 80

Who follows “news” accounts among Twitter users 13/06/2014 RISJ Digital News Report 2014 81 of Twitter users follow a professional news account Of these follow a journalist Of these follow a breaking news account Of these follow a general newsbrand 64% 48% 40% 28%


Слайд 81

SOCIAL NETWORKS FOR NEWS 13/06/2014 RISJ Digital News Report 2014 82


Слайд 82

Top Social Networks for news (Average of 10 countries) 13/06/2014 RISJ Digital News Report 2014 83 Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample =18859


Слайд 83

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Facebook for news (weekly use)


Слайд 84

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 YouTube for news (weekly use)


Слайд 85

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Twitter for news (weekly use)


Слайд 86

WhatsApp for news (weekly use) Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shown Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015


Слайд 87

Country specific networks


Слайд 88

More likely to browse feed for news and click on news story More likely to discuss news or click on video How Facebook and Twitter are used Q12c. You say you use Twitter for news. How have you used it in the last week? Q12d. You say you use Facebook for news. How have you used it in the last week? Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)


Слайд 89

Q12a/b. Which, if any, of the following have you used for news in the last week? Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595 Twitter’s affinity with news lovers


Слайд 90

Journalists and branded accounts played huge part in the spread of this story How Oscars spread on Twitter


Слайд 91

Journalists and branded accounts played huge part in the spread of this story How Miliband speech spread on Twitter


Слайд 92

ROLE OF SOCIAL MEDIA IN BREAKING NEWS 13/06/2014 RISJ Digital News Report 2014 93


Слайд 93

Q10a/b. Where do you tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please select all that apply) Base: UK 2082 Where people go for breaking news


Слайд 94

Breaking news Further depth Q10c/i. You said that you use social media to get the VERY LATEST/ ANALYSIS AND FURTHER DEPTH, which, if any, of the following social media sites would you use? Base: All who use social media for latest news=254, all who use social media for depth and analysis=122 Which social media sites used most


Слайд 95

Q10e/i. You said that you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE). Base: All who use social media for latest news=254; all who use social media for depth and analysis=222 Which posts attract most attention


Слайд 96

SHARING AND PARTICIPATION 13/06/2014 RISJ Digital News Report 2014 97


Слайд 97

Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Participation = % doing at least one of 12 types of news activity   16% share a news story each week in UK 40% share a news story each week in Spain Participation by country


Слайд 98

Q13 During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973   Types of news participation by country


Слайд 99

Q13c. During the last year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.) Base: UK=2082, Spain=2017 Posting to a news website in the last year (UK vs Spain)


Слайд 100

CONTENT TYPES AND VIDEO NEWS 13/06/2014 RISJ Digital News Report 2014 101


Слайд 101

Q11 Looking at news online in the last week which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Types of online news content accessed by country


Слайд 102

Q11. Looking at news online in the last week, which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Video consumption vs text by country


Слайд 103

Role of video news online Most take up for video news in the US but online is still mainly about text. RISJ Digital News Report 2014 Q11d. In thinking about your online news habits, which of the following statements applies best to you? Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197


Слайд 104

Barriers to using more video Still technical and cultural barriers to take up… 13/06/2014 RISJ Digital News Report 2014 105 Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply) Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862


Слайд 105

Formats of videos consumed 13/06/2014 RISJ Digital News Report 2014 106 Consumers tend to watch on-demand clips. They turn to video for drama AND context


Слайд 106

Type of video consumed 13/06/2014 RISJ Digital News Report 2014 107


Слайд 107

Type of video consumed 13/06/2014 RISJ Digital News Report 2014 108


Слайд 108

Q11c. When thinking about online video news, which of the following statements applies best to you? Base: UK video users = 353 Origin of news videos – professional vs user generated


Слайд 109

POLITICAL NEWS ONLINE 13/06/2014 RISJ Digital News Report 2014 110


Слайд 110

Q2a. How interested would you say you are in politics? Showing net of extremely and very interested. Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197 Levels of interest in politics compared


Слайд 111

Q2a. How interested would you say you are in politics? Showing net of extremely and very interested Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197 Levels of interest in political news by age and gender


Слайд 112

Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934 Main sources of political news by country


Слайд 113

Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204 Main sources of political news for those with low interest


Слайд 114

Q2c. In which, if any, of the following ways have you used the internet in the last year to get more involved in politics or express a political opinion? Nine options given, plus ‘don't know’ and ‘none of these’. Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934 Online involvement with politics by country


Слайд 115

More information www.digitalnewsreport.org #RISJdigital2014 RISJ Digital News Report 2014 116


×

HTML:





Ссылка: